OAAA leadership on association news and industry insights for the out of home (OOH) professional

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Understand How ROI Models Interpret OOH Contributions

Stephen Freitas | September 22nd, 2016

At the beginning of this year, OAAA conducted surveys and interviews with hundreds of members. We wanted to gage the collective viewpoint of stakeholders on the greatest opportunities and threats facing the OOH industry. A recurring...

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Political Advertising: A Big OOH Opportunity

Ken Klein | September 21st, 2016

In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1...

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A Look Ahead to the Remainder of 2016

Nancy Fletcher | September 6th, 2016

After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service,...

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OOH Campaign Helps “Find Your Park”

Ken Klein | August 25th, 2016

American’s long birthday party for its National Parks ends today, August 25. A sophisticated multi-media campaign celebrated the centennial of the National Park Service (1916-2016), relying on out of home (OOH) formats nationwide. Did it work?...

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Putting Privacy and OOH in Perspective

Nancy Fletcher | August 2nd, 2016

Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps consumers get information matching their interests and helps advertisers to target messages. The OOH industry also respects privacy. OAAA...

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