OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Best Practices" Category

Culligan Billboard

How to Prevent Hacking of Digital Billboards

Bill Ripp | May 17th, 2016

The recent hacking of two digital billboards in Alabama reminds us of these important points: Digital billboards – like the rest of the world linked to the internet – are vulnerable to attack We must secure...

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Don't Text and Drive Billboard

The Hunt for Distractions: Inside the Vehicle

Ken Klein | May 5th, 2016

I ran into a policy analyst (April 27) for the huge AAA auto club based in southern California.  She said two things of note: A California lawmaker had invited AAA to join his effort to restrict...

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Chipotle Digital

Top Regulatory Focus: Digital Billboard Permits

Nancy Fletcher | March 7th, 2016

The latest OAAA membership survey says the top goal/ challenge on the real-estate side of the business is obtaining permits for digital billboards. I understand the challenges of dealing with government, an organized opposition, and the...

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