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2017 CPM Media Inflation Projections

Steve Nicklin | March 27th, 2017

MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good...

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Smartphone Usage Patterns Inform OOH Opportunities

Steve Nicklin | February 21st, 2017

As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead of eroding audiences as it does with most traditional media, mobile is used most heavily in...

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2016 OAAA Marketing Report

Stephen Freitas | January 5th, 2017

In the last year, OAAA’s marketing team worked to position OOH as a core media buy, sharing insights about the power of the medium with target audiences. Real. Powerful. Marketing. Five years ago, OAAA and its...

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OOH Forecast for Continued Growth in 2017

Steve Nicklin | December 30th, 2016

OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near...

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Understand How ROI Models Interpret OOH Contributions

Stephen Freitas | September 22nd, 2016

At the beginning of this year, OAAA conducted surveys and interviews with hundreds of members. We wanted to gage the collective viewpoint of stakeholders on the greatest opportunities and threats facing the OOH industry. A recurring...

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