OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Marketing" Category

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OOH Outperforms Traditional Media Across the Globe

Steve Nicklin | August 14th, 2017

“Thanks to favorable lifestyle evolutions, innovation and investment from media owners and public authorities, global OOH has been the only ‘traditional’ media category to show consistent growth in the last ten years, while TV and radio...

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Finding Answers to Media Mix Questions in the Great Outdoors

Paul Lenhart | July 27th, 2017

It’s a great time to re-imagine the role and effectiveness of each medium within today’s media mix. In this era of increasing complexity, with on-demand content, consumer empowerment and personalization, continued fragmentation and even societal elements...

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2017 Key Internet Trends and How OOH Amplifies its Impact

Steve Nicklin | July 20th, 2017

Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents at the Code Conference an annual internet trends report that many consider “the most anticipated slide deck of the year.” This year’s report contains...

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A Burst of New Research Proves the Power of OOH

Nancy Fletcher | May 1st, 2017

My Turn A burst of new research proves the power of OOH to deliver value in a media landscape tilted to digital (desktop and mobile). In 2016, mobile overtook desktop spending, and for the first time, digital...

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2017 CPM Media Inflation Projections

Steve Nicklin | March 27th, 2017

MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good...

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Smartphone Usage Patterns Inform OOH Opportunities

Steve Nicklin | February 21st, 2017

As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead of eroding audiences as it does with most traditional media, mobile is used most heavily in...

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2016 OAAA Marketing Report

Stephen Freitas | January 5th, 2017

In the last year, OAAA’s marketing team worked to position OOH as a core media buy, sharing insights about the power of the medium with target audiences. Real. Powerful. Marketing. Five years ago, OAAA and its...

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OOH Forecast for Continued Growth in 2017

Steve Nicklin | December 30th, 2016

OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near...

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