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2017 CPM Media Inflation Projections

Steve Nicklin | March 27th, 2017

MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good...

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OAAA Now Offering ‘ Tech Ed’

Ian Dallimore | February 10th, 2017

February 10, 2017 Last year, the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process – from...

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Look Out: An Amazing Year is Ahead

Nancy Fletcher | February 6th, 2017

February 6, 2017 After the swearing-in and inaugural events in Washington, DC, I just returned from the road. As we launch a new year with a new Congress and a new President, OAAA members want to...

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2016 OAAA Communications & Public Service Reports

Nicole Hayes | January 9th, 2017

COMMUNICATIONS REPORT OAAA used all communication platforms at the association’s disposal in 2016, informing, educating, and promoting the power of OOH to the press, advertising community, and general public. Real. Powerful. Communications. Throughout the year, OAAA...

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Autonomous Cars – Get Your Game Face on for Change

Myron Laible | October 20th, 2016

We are bombarded daily by predictions about lifestyle changes fueled by cultural shifts, demographic patterns, and emerging technologies. Speculation about and preparing for autonomous vehicles is one of these changes that has the potential to greatly...

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Nancy Fletcher’s 25-Year Perspective

Nancy Fletcher | October 3rd, 2016

Real Progress . . . The Best is Yet to Come Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota...

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A Look Ahead to the Remainder of 2016

Nancy Fletcher | September 6th, 2016

After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service,...

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OOH Campaign Helps “Find Your Park”

Ken Klein | August 25th, 2016

American’s long birthday party for its National Parks ends today, August 25. A sophisticated multi-media campaign celebrated the centennial of the National Park Service (1916-2016), relying on out of home (OOH) formats nationwide. Did it work?...

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How to Prevent Hacking of Digital Billboards

Bill Ripp | May 17th, 2016

The recent hacking of two digital billboards in Alabama reminds us of these important points: Digital billboards – like the rest of the world linked to the internet – are vulnerable to attack We must secure...

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