OAAA leadership on association news and industry insights for the out of home (OOH) professional

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Putting Privacy and OOH in Perspective

Nancy Fletcher | August 2nd, 2016

Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps consumers get information matching their interests and helps advertisers to target messages. The OOH industry also respects privacy. OAAA...

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BeautifulThings

Global OOH Will Do Beautiful Things

Nancy Fletcher | June 8th, 2016

“Tomorrow we will do beautiful things,” said Antoni Gaudi, the passionate Spanish architect of Sagrada Familia and other Catalan Modernism masterpieces. I found inspiration in this quote by Gaudi, which I spotted on a postcard as...

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Spotify OOH

A Look Ahead to the Second Half of 2016

Nancy Fletcher | June 6th, 2016

  It’s hard to believe summer is already here and 2016 is nearly half over. This year has again started successfully for OOH, with Q1 rounding out the 24th consecutive quarter of revenue growth. Morale was...

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Walk the Social Media Walk

Nicole Hayes | May 30th, 2016

  Whether you want to sell products, gain followers, or influence your peers, your audience has to know who you are. Your ability to prove your worth, your company’s worth, and your industry’s worth comes from authority; and...

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Culligan Billboard

How to Prevent Hacking of Digital Billboards

Bill Ripp | May 17th, 2016

The recent hacking of two digital billboards in Alabama reminds us of these important points: Digital billboards – like the rest of the world linked to the internet – are vulnerable to attack We must secure...

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The Hunt for Distractions: Inside the Vehicle

Ken Klein | May 5th, 2016

I ran into a policy analyst (April 27) for the huge AAA auto club based in southern California.  She said two things of note: A California lawmaker had invited AAA to join his effort to restrict...

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