OAAA leadership on association news and industry insights for the out of home (OOH) professional

Members of Congress Who Control Billboards

Ken Klein | January 24th, 2017

Congress put 15 newcomers on the House committee that oversees billboard issues. Where do members of Congress form views about land use, signage, job creation, or property rights? Many members of Congress — not all —...

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2016 FOARE Report

Myron Laible | January 11th, 2017

The Foundation for Outdoor Advertising Research and Education (FOARE) continues a long-standing commitment to foster real research and education on issues critical to OOH. Real. Powerful. Education. FOARE launched a new scholarship endowment program in 2016,...

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2016 OAAA Communications & Public Service Reports

Nicole Hayes | January 9th, 2017

COMMUNICATIONS REPORT OAAA used all communication platforms at the association’s disposal in 2016, informing, educating, and promoting the power of OOH to the press, advertising community, and general public. Real. Powerful. Communications. Throughout the year, OAAA...

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2016 OAAA Marketing Report

Stephen Freitas | January 5th, 2017

In the last year, OAAA’s marketing team worked to position OOH as a core media buy, sharing insights about the power of the medium with target audiences. Real. Powerful. Marketing. Five years ago, OAAA and its...

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2016 OAAA Legislative Report

Ken Klein | January 4th, 2017

In 2016, OAAA defended the industry’s interests in court, managed leadership transitions in Congress, and created new tools for advocates. Real. Powerful. Advocacy. In a significant victory for digital billboards, a federal appeals court rejected Scenic...

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2016 OAAA Annual Report: Real. Powerful. Results.

Nancy Fletcher | January 3rd, 2017

Good trade associations provide advocacy, networking, education, and a common voice. But what really counts is results: demonstrable, bottom-line victories. Together, this year we won in court, we positioned the industry for continued progress amidst a...

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OOH Forecast for Continued Growth in 2017

Steve Nicklin | December 30th, 2016

OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near...

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Find Your Local Audience With MORE

Scott Fiaschetti | December 19th, 2016

With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and...

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