OAAA leadership on association news and industry insights for the out of home (OOH) professional

BeautifulThings

Global OOH Will Do Beautiful Things

Nancy Fletcher | June 8th, 2016

“Tomorrow we will do beautiful things,” said Antoni Gaudi, the passionate Spanish architect of Sagrada Familia and other Catalan Modernism masterpieces. I found inspiration in this quote by Gaudi, which I spotted on a postcard as...

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Spotify OOH

A Look Ahead to the Second Half of 2016

Nancy Fletcher | June 6th, 2016

  It’s hard to believe summer is already here and 2016 is nearly half over. This year has again started successfully for OOH, with Q1 rounding out the 24th consecutive quarter of revenue growth. Morale was...

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Coca Cola Tweet Billboard

Walk the Social Media Walk

Nicole Hayes | May 30th, 2016

  Whether you want to sell products, gain followers, or influence your peers, your audience has to know who you are. Your ability to prove your worth, your company’s worth, and your industry’s worth comes from authority; and...

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Culligan Billboard

How to Prevent Hacking of Digital Billboards

Bill Ripp | May 17th, 2016

The recent hacking of two digital billboards in Alabama reminds us of these important points: Digital billboards – like the rest of the world linked to the internet – are vulnerable to attack We must secure...

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Don't Text and Drive Billboard

The Hunt for Distractions: Inside the Vehicle

Ken Klein | May 5th, 2016

I ran into a policy analyst (April 27) for the huge AAA auto club based in southern California.  She said two things of note: A California lawmaker had invited AAA to join his effort to restrict...

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OurShot

We Are Not Throwing Away Our Shot

Nancy Fletcher | April 19th, 2016

  Good morning colleagues and friends! We’ve come here to beautiful Boca Raton to celebrate some important milestones. And we’re also here to take a look at what we need to do – together – to...

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Glass

50 Interviews Reveal What’s On Your Mind

Nancy Fletcher | April 4th, 2016

The out of home (OOH) advertising industry is: In transition Proud of its capacity to adjust to change, and Both optimistic and cautious about the future Those are key take-aways from 50 interviews I just completed...

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LGMadison

OAAA’s Ken Klein on Property Rights

Ken Klein | March 17th, 2016

Happy birthday, James Madison (born March 16, 1751). The “Father of the Constitution,” Madison gets credit for the Fifth Amendment, which includes the “Takings Clause” that protects private property. This principle is found in the federal...

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