Out of Home Media Supports HHS Plasma Drive

Ken Klein | August 3rd, 2020

The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than

Top 10 Things Every Independent Operator Should Know About OOH

OAAA | July 29th, 2020

Top 10 Things Every Independent Operator Should Know About OOH On July 22, Geopath and OAAA hosted a virtual seminar for independent operators in out of home (OOH) that was chock full of outstanding speakers and

The Biggest Worldwide DOOH Campaign To Date: “#OurSecondChance” by New Commercial Arts

OAAA | July 28th, 2020

The global out of home industry is launching a worldwide digital out of home (DOOH) campaign created by recently appointed UK creative agency New Commercial Arts. The campaign entitled #OurSecondChance launches around the world this week.

Q&A: What Happened to the Ad Tax in DC?

Ken Klein | July 28th, 2020

What was proposed? On July 7, the chairman of the DC Council (Phil Mendelson) proposed tax increases to help balance the city’s next budget, starting October 1. This budget included a new 3 percent tax

Bright Idea: Out of Home Converts to Better Lighting

Ken Klein | July 7th, 2020

Out of home media is completing a basic but meaningful step for sustainability: switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology

Q&A with Hall of Fame OOH Veteran Don Avjean

OAAA | June 24th, 2020

Don Avjean of OUTFRONT Media plans to retire at the end of July after nearly 50 years in the industry. Click here for OAAA’s Special Report, video tribute to Avjean is below. OAAA intern Julia Cullinan

Across the Desk: Christian Vollerslev

OAAA | June 24th, 2020

What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I

Out-of-Home and Brand Safety in the COVID-19 Era

OAAA | June 24th, 2020

On June 16, Anna Bager, President and CEO of the Out of Home Advertising Association of America (OAAA) sat down with Scott Wells, CEO of Clear Channel Outdoor Americas (CCOA) for an engaging and oftentimes surprising

OOH Industry Salutes Marine, Marathoner Don Avjean

OAAA | June 23rd, 2020

The out of home media industry honored Don Avjean for nearly a half-century of innovation and effective advocacy. Avjean, whose career started in 1973, plans to retire from OUTFRONT Media at the end of July. Avjean

Cannabis Update: What’s Up With This Growth Category?

OAAA | June 17th, 2020

Expect three “more” trends: more legal cannabis, more demand for cannabis advertising, and more debate. Here are highlights of OAAA’s June 17 webinar: Revenue-hungry state and local governments are collecting millions in taxes and fees. Cannabis