Kantar: OOH Political Advertising Spend Up in Q1

OAAA | May 19th, 2020

Political-ad spend on out of home media was up in the first quarter of 2020 and also up in March compared to similar period in 2018, according to Kantar tracking. The latest snapshot: In the first

Across the Desk: Taylor Weiss

OAAA | May 12th, 2020

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our second part of the

Remembering Industry legend Lewis Manderson Jr.

OAAA | May 11th, 2020

The OOH industry mourned the passing of Lewis Manderson, a World War II combat veteran who founded an out of home media company, entered the industry’s Hall of Fame, and chaired its trade association. Manderson: Founded

OAAA Fighting for Stimulus

OAAA | May 7th, 2020

The Out of Home Advertising Association of America (OAAA) continues to push Congress and the Administration to help businesses injured by government restrictions on mobility. This week, OAAA is urging Congress to clarify that business expenses

“Personal Travel Increasing” States USDOT

OAAA | May 6th, 2020

Personal travel has increased daily since April 15, top federal researchers said May 6 on a webinar hosted by the Out of Home Advertising Association of America (OAAA). In 78 metropolitan areas, personal travel has increased

“Johnny Wade Day” . . . Honoring Operations Pros

Anna Bager | April 30th, 2020

In out of home media, people like Johnny Allison Wade are essential. For nearly half a century, Wade built, maintained, and posted billboards in much of the country. Retiring, Wade will be honored on May 1

Strength, Unity… Digital Billboards Tout “Pure Michigan”

OAAA | April 30th, 2020

Travel Michigan, long recognized for creative excellence in out of home media, has posted a message of strength and unity on 55 donated digital billboards statewide. “As we continue to make every effort to flatten the

Across the Desk: Christina Radigan

OAAA | April 27th, 2020

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our debut of the series,

A Tribute to Rick Del Mastro

OAAA | April 27th, 2020

Industry leader, OAAA Board member, and celebrated New Yorker, Rick Del Mastro, passed away earlier this month after an intense fight with COVID-19. “Rick loved this industry, our trade association, and his colleagues,” said Anna Bager.

Using PSA to Demonstrate OOH Capabilities

OAAA | April 27th, 2020

Public-health leaders and elected officials nationwide have thanked you and out of home media colleagues for communicating with the public. Indiana Governor Eric Holcomb said the out of home media campaign with health messages in 19