OAAA leadership on association news and industry insights for the out of home (OOH) professional

Sales Tip: Cannabis OOH Ads Drive Consumer Notice and Action

Steve Nicklin | July 15th, 2022

OOH’s success in generating a strong pandemic recovery has been assisted by ad spend In key emerging product categories. The latest OAAA-Harris Poll research includes insights on several of these categories, including cannabis, political and sports

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Sales Tip: OOH Ad Spends Jumps 40.5% in Q1 2022

Steve Nicklin | June 6th, 2022

In a continuation of the strong finish to 2021, OOH ad spend generated the largest quarterly increase in the medium’s history rising 40.5 percent in the first quarter of 2022. The digital OOH format led total OOH

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Sales Tip: OOH Finishes 2021 Up Almost 17%

Steve Nicklin | April 12th, 2022

OOH advertising spend increased 16.7 percent over 2020, ending with an extraordinarily strong fourth quarter that generated 37.4 percent growth. Total year 2021 OOH spend was $7.1 billion, led by digital OOH with the segment jumping

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