OAAA leadership on association news and industry insights for the out of home (OOH) professional

Cannabis Ads: What is “Adult Audience?”

Ken Klein | March 2nd, 2021

Connecticut and several other states are exploring legalization of cannabis for adults. The list of public-policy questions includes how to: Allocate store licenses Protect minors Treat past infractions under marijuana prohibition Divvy up the tax revenue,

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Five Trends From OAAA Lunch Break: OOH Trends In 2021

Ken Klein | February 25th, 2021

OAAA’s new chief marketing officer Christina Radigan and veteran public affairs advocate Ken Klein identified trends affecting out of home media. Here are excerpts from their February 25 webinar: 1. Opportunity Out of home media will

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OOH Reaches “Main Street” & Around The Corner

Ken Klein | February 24th, 2021

After the attacks of 9/11, 2001, Tom Ridge, the first Secretary of the U.S. Department of Homeland Security, wanted the federal government to communicate with Main Street America. To reach “every corner of the nation,” he

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Who Are New Members of Congress?

Ken Klein | February 2nd, 2021

Who are new members of Congress on the committee important to out of home (OOH) advertising?  Four mayors, eight women, a Marine, and one Waffle House waitress. Seventeen newcomers were assigned to the US House Transporation

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The New President and Out of Home Media

Ken Klein | January 21st, 2021

Supporters and critics of President Donald Trump and President-elect Joe Biden used out of home (OOH) media to communicate with voters. Biden was sworn in January 20; here are connections between the 2020 presidential election/the new

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Other Media Love Out of Home Media

Ken Klein | January 7th, 2021

Ad Age says NBC’s promotion of its show “Mr. Mayor” starring Ted Danson is a “love letter to Los Angeles.” In this case, the “love letter” is billboards and other out of home displays. The network

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2020 Top Ten (Political Affairs)

Ken Klein | December 21st, 2020

1. Out of home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding

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Stimulus Update: Help for Small Business

Ken Klein | December 21st, 2020

Congress is set to pass another COVID relief package that will reauthorize and replenish emergency loan and grant programs for small businesses that continue to endure hardship as a result of the pandemic. The relief package

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Who is Mayor Pete?

Ken Klein | December 16th, 2020

President-Elect Biden plans to nominate former South Bend Mayor Pete Buttigieg as transportation secretary, replacing Elaine Chao of President Trump’s Cabinet. Mayor Pete snapshot: He’s 38 Rhodes Scholar Navy veteran, deployed to Afghanistan in 2014 Mayor

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