OAAA leadership on association news and industry insights for the out of home (OOH) professional

Tourism Ads Target Depending on the Weather

Ken Klein | February 11th, 2019

On February 3 a chilly headline in London’s the Evening Standard read:     The next day, images of smiling, swim-suited paddle boarders in sunny Florida appeared on a network of 68 digital billboards in London,

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Nancy Fletcher, OAAA President & CEO, to Retire

OAAA | February 4th, 2019

Fletcher helped lead the transformation of OOH advertising for nearly three decades. OAAA announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at

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Meet Newcomers to Congress’ Diverse Billboard Committee

Ken Klein | January 28th, 2019

Vice President Pence’s brother Greg joined the committee that controls billboard issues in Congress. A pro-life Marine, Greg Pence (R-IN) says President Trump needs more Marines in Congress to accomplish Trump’s mission. Pence will be joined

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2018 OAAA Public Service Report

Nicole Randall | January 18th, 2019

In 2018, OAAA launched new public service efforts, forged lasting relationships, and continued to support long-time partners that get out of home, facilitating the industry’s donation of more than $500 million in media space. Serving &

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2018 OAAA Communications Report

Nicole Randall | January 16th, 2019

In 2018, OAAA used multiple communication platforms to ensure the press, advertising community, and general public get out of home. To reflect the expanded role and scope of the association in representing the entire OOH industry,

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GEICO Demonstrates Power of OOH in TV Ads

Nicole Randall | January 14th, 2019

If you’ve been watching network TV lately, you’ve likely seen some of your favorite GEICO commercials from years past. The insurance company, known for their hilarious TV ads, is asking fans to vote for The Best

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2018 OAAA Membership Report

Marci Werlinich | January 11th, 2019

In 2018, OAAA provided a high level of service to its members, offering enhanced tools, education, best practices, and resources its members need to ensure advertisers get out of home. Serving Members OAAA members remain pleased

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2018 OAAA Marketing Report

Stephen Freitas | January 10th, 2019

In the last year, through education, outreach, and research, OAAA’s marketing team worked to ensure advertisers, agencies, and OAAA members get out of home. Get Out of Home To drive home OOH’s relevance in today’s digital

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