Sales Tip: OOH Political Ads Engage and Influence Voters

Steve Nicklin | July 19th, 2022

Projections for 2022 political ad spend ($9 billion) indicate a record year for midterm elections, and OOH certainly reflects that forecast. OOH political ad spend jumped 113% in Q1 2022 over Q1 2021, and 90% over

Sales Tip: OOH Ads for Sports Betting Generate Awareness and Action

Steve Nicklin | August 2nd, 2022

OOH’s historical growth in the first quarter of 2022 was fueled, in part, by key emerging product categories, including sports betting. In fact, the sports betting category jumped triple digits over Q1 2021. The 131 percent

Sales Tip: Drive Client Engagement with Powerful Testimonials: Award Winning Local Case Studies

Steve Nicklin | July 26th, 2022

Almost every advertiser is interested in learning about marketing success, especially within their own product category. Case studies are high impact testimonials and the OAAA case study library contains almost 800 examples of how OOH creates impact and

Sales Tip: Cannabis OOH Ads Drive Consumer Notice and Action

Steve Nicklin | July 15th, 2022

OOH’s success in generating a strong pandemic recovery has been assisted by ad spend In key emerging product categories. The latest OAAA-Harris Poll research includes insights on several of these categories, including cannabis, political and sports

Sales Tip: OOH Ads Drive Quick Service Restaurant Sales

Steve Nicklin | July 15th, 2022

The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic

Sales Tip: OOH Influences Back-to-School Purchasing Decisions

Steve Nicklin | June 21st, 2022

In an economic climate impacted by high inflation, it’s no surprise the latest research from OAAA and The Harris Poll reveals 68 percent of Back-to-School (BTS) shoppers will be looking for OOH ads regarding special sales

Sales Tip: OOH Ad Spends Jumps 40.5% in Q1 2022

Steve Nicklin | June 6th, 2022

In a continuation of the strong finish to 2021, OOH ad spend generated the largest quarterly increase in the medium’s history rising 40.5 percent in the first quarter of 2022. The digital OOH format led total OOH

Sales Tip: OOH Drives Online Activation at 5x-6x Above the Expected Rate

Steve Nicklin | May 17th, 2022

In new OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio, banner, and print ads. The

Sales Tip: OOH Finishes 2021 Up Almost 17%

Steve Nicklin | April 12th, 2022

OOH advertising spend increased 16.7 percent over 2020, ending with an extraordinarily strong fourth quarter that generated 37.4 percent growth. Total year 2021 OOH spend was $7.1 billion, led by digital OOH with the segment jumping

Sales Tip: 2022 OOH Growth Fueled by Increased Consumer Engagement and Mobility

Steve Nicklin | April 7th, 2022

MAGNA projects an 11 percent increase for OOH in 2022, and the latest OAAA and Harris Poll research provides insights about the growth drivers. Forty-three percent (43%) of US adult consumers are noticing OOH ads more