OAAA Weekly Recap: Variety of (Political) Speakers Use OOH Media

Steve Richards | September 17th, 2020

In Northwest Indiana, union steelworkers put up a billboard for Trump 2020. In Scranton, PA, friends of Joe Biden said Scranton is Biden country (on a digital billboard displayed prior to a Trump rally there). Both

Federal Appeals Court Rules Against Transit Ad Restriction

Ken Klein | September 16th, 2020

A federal appeals court said the Philadelphia-based transit system violated constitutional free speech by rejecting a bus ad it considered political. (Center for Investigative Reporting v. Southeastern Pennsylvania Transportation Authority, September 14, 2020) Citing its 2015

OAAA Weekly Recap: Political OOH

Ken Klein | September 11th, 2020

Political-ad spending for out of home media is up 50+ percent compared to 2016 and 2018, as candidates and causes communicate with voters outside their homes, generate publicity, and drive social media. In South Carolina, US

2020-2021 FOARE Scholarships Recipients Announced

OAAA | August 25th, 2020

Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2020-2021 academic year. The FOARE Scholarship Program supports the education and career goals of those who

With Appreciation . . . For Behind-the-Scenes Out of Home Media Hero

Ken Klein | August 20th, 2020

He was at home, doing yard work after business hours. His wife yelled from the house — relaying breaking news — that a nearby bridge had collapsed. “I hopped on my laptop and started making some

Out of Home Media Supports HHS Plasma Drive

Ken Klein | August 3rd, 2020

The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than

Top 10 Things Every Independent Operator Should Know About OOH

OAAA | July 29th, 2020

Top 10 Things Every Independent Operator Should Know About OOH On July 22, Geopath and OAAA hosted a virtual seminar for independent operators in out of home (OOH) that was chock full of outstanding speakers and

The Biggest Worldwide DOOH Campaign To Date: “#OurSecondChance” by New Commercial Arts

OAAA | July 28th, 2020

The global out of home industry is launching a worldwide digital out of home (DOOH) campaign created by recently appointed UK creative agency New Commercial Arts. The campaign entitled #OurSecondChance launches around the world this week.

Q&A: What Happened to the Ad Tax in DC?

Ken Klein | July 28th, 2020

What was proposed? On July 7, the chairman of the DC Council (Phil Mendelson) proposed tax increases to help balance the city’s next budget, starting October 1. This budget included a new 3 percent tax

Bright Idea: Out of Home Converts to Better Lighting

Ken Klein | July 7th, 2020

Out of home media is completing a basic but meaningful step for sustainability: switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology