OAAA leadership on association news and industry insights for the out of home (OOH) professional

Longtime OAAA Problem-Solver Myron Laible to Retire

Ken Klein | November 12th, 2018

Myron Laible is retiring after more than 33 years at the Outdoor Advertising Association of America (OAAA). “Myron knows more about billboard regulation and has resolved more problems for more OAAA members over more years than

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Slide Show: ‘The Grinch’ OOH Campaign Goes Viral

Nicole Randall | November 12th, 2018

The OOH campaign for the new The Grinch film is getting a lot of attention. On social media, some are calling it “hilarious,” “true,” and downright “savage.” LOL The Grinch movie billboard ads around LA are

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OOH Collaboration Yields Big Results

Nancy Fletcher | November 5th, 2018

In our medium, collaboration is as real as our ads, omni-present with impressive results. When the industry convened in Austin last May, OAAA urged more collaboration as a building block for continued growth and relevance. Since

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Driving Growth is the Aim of Marketing Masters

Stephen Freitas | October 29th, 2018

Marketers gathered in Orlando last week for the annual ANA Masters of Marketing conference, breaking attendance records with more than 3,000 participants. The Association of National Advertisers (ANA) event consists of an impressive slate of Chief

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OAAA Legal Seminar: Why Did the Judge Ax the Tax?

Kerry Yoakum | October 22nd, 2018

Lawyers who successfully argued that a new local billboard tax violates the First Amendment will explain the case at the OAAA Legal Seminar in New York City on November 14. When Cincinnati imposed a targeted billboard

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Dating Apps Successfully Target Singles with OOH

Nicole Randall | October 15th, 2018

OkCupid’s controversial OOH campaign has earned the desired return, according to the brand’s first CMO Melissa Hobley. The DTF campaign, which rolled out across the country throughout 2018, has boosted social mentions of OkCupid by 50

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