Paid (and Pro Bono) Public-Health Messaging

Anna Bager | August 30th, 2021

Local health authorities continue to use Covid-emergency relief funds to communicate with the public using the flexibility of out of home media. These localized ads illustrate three important points: Out of home media is part of

Government As “Speaker” (Paid Advertising)

Kerry Yoakum | August 25th, 2021

To fight hate crimes, the FBI plans to spend $1 million+ on out of home ads (transit, place-based, and billboards). This FBI campaign illustrates important broader points: Government relies on out of home media to communicate

2021 OOH Industry Awards Winners

OAAA | July 20th, 2021

We are thrilled to unveil the 2021 OOH Industry Award winners. The awards, first launched in 1991, honor individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. The Hall of

Farm-to-sign…What is fresh, visually appealing and part of history?

Mike Zukin | July 19th, 2021

When I saw that the California Avocado Commission was pleased with results of its current ad campaign, I had three thoughts: Our medium is effective The fresh fruit-and-vegetable industry has a long, proud history of promoting

OOH Industry Salutes Robert Campbell of Lamar

Ken Klein | May 12th, 2021

The “A” is for Alabama . . . and (effective) advocate. On May 12, industry peers and competitors saluted Lamar Regional Manager Robert Campbell’s long, productive career. He retires effective June 30. Campbell joined Lamar Advertising in 1972 as a posting

OOH Media Leaders…Are Community Leaders

Ken Klein | April 29th, 2021

They feed the hungry, help the vulnerable, hold office, lead Chambers, and more. Across America, out of home media leaders personify community-civic involvement. Here are some of their impressive stories: Don Winter, Co-founder & Co-CEO, Encompass

Reminder: June 16 Is The Deadline For Receipt Of FOARE Scholarship Applications

OAAA | April 29th, 2021

June 16, 2021 is the deadline for receipt of applications for 10 scholarships to be awarded by the Foundation for Outdoor Advertising Research and Education (FOARE) for the 2021-2022 academic year. Applications are available on the

Cannabis Update: Migration to Legalization

Ken Klein | April 20th, 2021

From the heart of the old Confederacy to the desert West, voters and elected officials continue to expand legalization of marijuana. Latest developments include: Out of home media continues to dominate cannabis ad spend, with 42

Out of Home Media: Nationwide Platform for Political Expression

Ken Klein | April 6th, 2021

Out of home (OOH) media is a prime platform for political expression, across the spectrum. Democrats — again — are leveraging the OOH platform to communicate their paid political messages nationwide. The Democratic National Committee (DNC)

The Latest Info: States Revising Billboard Laws

Kerry Yoakum | April 5th, 2021

Numerous States have enacted new billboard laws due to legal challenges or the prospect of litigation. This on-going trend started when Oregon’s billboard law was challenged due to the common distinction between regulating on-premise and off-premise