OAAA leadership on association news and industry insights for the out of home (OOH) professional

Dating Apps Successfully Target Singles with OOH

Nicole Randall | October 15th, 2018

OkCupid’s controversial OOH campaign has earned the desired return, according to the brand’s first CMO Melissa Hobley. The DTF campaign, which rolled out across the country throughout 2018, has boosted social mentions of OkCupid by 50

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‘Get Out of Home’ Live at Advertising Week

Nicole Randall | October 8th, 2018

The OOH industry’s latest campaign to promote the value and power of its medium, Get Out of Home, created in partnership with Publicis New York, was front and center at Advertising Week New York last week,

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As Transit Ridership Dips, Advertising Revenue Grows

Ken Klein | September 24th, 2018

Rain from Hurricane Florence closed my entrance to Washington, DC’s Metro system (September 18). At another entrance — unblocked by standing water — I picked up a free newspaper with this sobering headline: “Behind Metro’s diving

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Slideshow: The Billboard Football & Beer Battle

Nicole Randall | September 17th, 2018

Football season is back, and with it comes BBQs, burgers, and beer. Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll found 75 percent of adult Americans prefer to drink

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Signs on the Right of Way: Right vs Wrong

Hunter Odom | September 10th, 2018

Pressure is constant to liberalize longstanding restrictions against commercial use of highway right of way, as government looks for new ways to fund transportation. Debate about the future use of public right of way begs the

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