Sales Tip: OOH Ads for Healthcare Services Generate High Notice and Engagement

Steve Nicklin | October 25th, 2022

The latest research from OAAA and The Harris Poll revealed almost half (49%) of adult consumers are noticing OOH ads more than a year ago, but an even higher number (58%) have recently noticed ads for

Sales Tip: Key Consumer Insights: 2022 Social Media

Steve Nicklin | October 12th, 2022

OOH Ads Deliver Amplification on Social Media Consumers regularly see OOH ads in photos across their social media feeds, underscoring the value of OOH in generating organic amplification of OOH campaigns. The latest research from

Sales Tip: Key Consumer Insights: 2022 Holiday Shopping and Travel

Steve Nicklin | October 4th, 2022

This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes of transportation, according to “OOH Consumer Insights & Opportunities Q4 2022: Holiday Travel

Sales Tip: OOH Ad Spend on Pace with 2019 through First Half of 2022

Steve Nicklin | August 26th, 2022

Out of home advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, and totaled $2.62 billion. These Q2 revenues are roughly equivalent to pre-pandemic highs, when Q2 2019 OOH

Sales Tip: Consumers Look to OOH Ads to Help with Grocery Inflation

Steve Nicklin | August 15th, 2022

As inflation continues at near-historic highs, most consumers are looking for ways to stretch their dollars. While groceries are a necessary staple, shoppers are looking to shave expenses wherever they can. The most recent OAAA –

Sales Tip: OOH Ads for Sports Betting Generate Awareness and Action

Steve Nicklin | August 2nd, 2022

OOH’s historical growth in the first quarter of 2022 was fueled, in part, by key emerging product categories, including sports betting. In fact, the sports betting category jumped triple digits over Q1 2021. The 131 percent

Sales Tip: Drive Client Engagement with Powerful Testimonials: Award Winning Local Case Studies

Steve Nicklin | July 26th, 2022

Almost every advertiser is interested in learning about marketing success, especially within their own product category. Case studies are high impact testimonials and the OAAA case study library contains almost 800 examples of how OOH creates impact and

Sales Tip: OOH Political Ads Engage and Influence Voters

Steve Nicklin | July 19th, 2022

Projections for 2022 political ad spend ($9 billion) indicate a record year for midterm elections, and OOH certainly reflects that forecast. OOH political ad spend jumped 113% in Q1 2022 over Q1 2021, and 90% over

Sales Tip: Cannabis OOH Ads Drive Consumer Notice and Action

Steve Nicklin | July 15th, 2022

OOH’s success in generating a strong pandemic recovery has been assisted by ad spend In key emerging product categories. The latest OAAA-Harris Poll research includes insights on several of these categories, including cannabis, political and sports

Sales Tip: OOH Ads Drive Quick Service Restaurant Sales

Steve Nicklin | July 15th, 2022

The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic