Longtime OAAA Problem-Solver Myron Laible to Retire

Ken Klein | November 12th, 2018

Myron Laible is retiring after more than 33 years at the Outdoor Advertising Association of America (OAAA). “Myron knows more about billboard regulation and has resolved more problems for more OAAA members over more years than

Slide Show: ‘The Grinch’ OOH Campaign Goes Viral

Nicole Randall | November 12th, 2018

The OOH campaign for the new The Grinch film is getting a lot of attention. On social media, some are calling it “hilarious,” “true,” and downright “savage.” LOL The Grinch movie billboard ads around LA are

OOH Collaboration Yields Big Results

Nancy Fletcher | November 5th, 2018

In our medium, collaboration is as real as our ads, omni-present with impressive results. When the industry convened in Austin last May, OAAA urged more collaboration as a building block for continued growth and relevance. Since

How a Statewide Anti-Opioid OOH Campaign Got People to ‘Start Talking’

Ken Klein | October 31st, 2018

I was in Ohio last week for a university advisory board. While there, I met Ohio Public Safety Director John Born, who said pro bono billboards were impactful and measurable in the state’s ongoing fight against

Driving Growth is the Aim of Marketing Masters

Stephen Freitas | October 29th, 2018

Marketers gathered in Orlando last week for the annual ANA Masters of Marketing conference, breaking attendance records with more than 3,000 participants. The Association of National Advertisers (ANA) event consists of an impressive slate of Chief

Dueling Billboards Debate Topics of the Day

Ken Klein | October 29th, 2018

Influencing Current and Future Decision-Makers to ‘Get Out of Home’

Steve Nicklin | October 29th, 2018

Data has never been more important to marketers. Advertisers today demand data analysis, tech convergence, and a presence in the digital world. The OOH industry’s promotional campaign Get Out of Home, currently live on tens of

OAAA Legal Seminar: Why Did the Judge Ax the Tax?

Kerry Yoakum | October 22nd, 2018

Lawyers who successfully argued that a new local billboard tax violates the First Amendment will explain the case at the OAAA Legal Seminar in New York City on November 14. When Cincinnati imposed a targeted billboard

Billboard Operations Professionals Collaborate on Workplace Safety

Myron Laible | October 15th, 2018

Billboard operations professionals gathered near Chicago, IL, last week to discuss worker safety guidelines and practices at the 2018 OAAA Operations & Safety Seminar. A group of 90 attendees from OOH media companies, law firms, billboard

Dating Apps Successfully Target Singles with OOH

Nicole Randall | October 15th, 2018

OkCupid’s controversial OOH campaign has earned the desired return, according to the brand’s first CMO Melissa Hobley. The DTF campaign, which rolled out across the country throughout 2018, has boosted social mentions of OkCupid by 50