Billboard Operations Professionals Collaborate on Workplace Safety

Myron Laible | October 15th, 2018

Billboard operations professionals gathered near Chicago, IL, last week to discuss worker safety guidelines and practices at the 2018 OAAA Operations & Safety Seminar. A group of 90 attendees from OOH media companies, law firms, billboard

Dating Apps Successfully Target Singles with OOH

Nicole Randall | October 15th, 2018

OkCupid’s controversial OOH campaign has earned the desired return, according to the brand’s first CMO Melissa Hobley. The DTF campaign, which rolled out across the country throughout 2018, has boosted social mentions of OkCupid by 50

Political Ads: ‘Essential to 1st Amendment Protection’

Ken Klein | October 8th, 2018

‘Get Out of Home’ Live at Advertising Week

Nicole Randall | October 8th, 2018

The OOH industry’s latest campaign to promote the value and power of its medium, Get Out of Home, created in partnership with Publicis New York, was front and center at Advertising Week New York last week,

New Immersive Ad Campaign Demonstrates OOH’s Essential Role in Marketing

Stephen Freitas | September 28th, 2018

An Overview of OOH and Technology

Nancy Fletcher | September 25th, 2018

As Transit Ridership Dips, Advertising Revenue Grows

Ken Klein | September 24th, 2018

Rain from Hurricane Florence closed my entrance to Washington, DC’s Metro system (September 18). At another entrance — unblocked by standing water — I picked up a free newspaper with this sobering headline: “Behind Metro’s diving

Slideshow: The Billboard Football & Beer Battle

Nicole Randall | September 17th, 2018

Football season is back, and with it comes BBQs, burgers, and beer. Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll found 75 percent of adult Americans prefer to drink

Heavy Political Ad Spend Creates Greater OOH Opportunities in 13 Key States

Steve Nicklin | September 13th, 2018

OOH media companies with locations in the following states, may find additional opportunity as the countdown to the November elections continues. Enormous US Senate race ad spend is occurring in these 13 states with digital,

Signs on the Right of Way: Right vs Wrong

Hunter Odom | September 10th, 2018

Pressure is constant to liberalize longstanding restrictions against commercial use of highway right of way, as government looks for new ways to fund transportation. Debate about the future use of public right of way begs the