OAAA leadership on association news and industry insights for the out of home (OOH) professional

Paid (and Pro Bono) Public-Health Messaging

Anna Bager | August 30th, 2021

Local health authorities continue to use Covid-emergency relief funds to communicate with the public using the flexibility of out of home media. These localized ads illustrate three important points: Out of home media is part of

Read More

Government As “Speaker” (Paid Advertising)

Kerry Yoakum | August 25th, 2021

To fight hate crimes, the FBI plans to spend $1 million+ on out of home ads (transit, place-based, and billboards). This FBI campaign illustrates important broader points: Government relies on out of home media to communicate

Read More

2021 OOH Industry Awards Winners

OAAA | July 20th, 2021

We are thrilled to unveil the 2021 OOH Industry Award winners. The awards, first launched in 1991, honor individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. The Hall of

Read More

OOH Industry Salutes Robert Campbell of Lamar

Ken Klein | May 12th, 2021

The “A” is for Alabama . . . and (effective) advocate.  On May 12, industry peers and competitors saluted Lamar Regional Manager Robert Campbell’s long, productive career. He retires effective June 30. Campbell joined Lamar Advertising in 1972 as a posting

Read More

OOH Media Leaders…Are Community Leaders

Ken Klein | April 29th, 2021

They feed the hungry, help the vulnerable, hold office, lead Chambers, and more. Across America, out of home media leaders personify community-civic involvement. Here are some of their impressive stories: Don Winter, Co-founder & Co-CEO, Encompass

Read More

Cannabis Update: Migration to Legalization

Ken Klein | April 20th, 2021

From the heart of the old Confederacy to the desert West, voters and elected officials continue to expand legalization of marijuana. Latest developments include: Out of home media continues to dominate cannabis ad spend, with 42

Read More

The Latest Info: States Revising Billboard Laws

Kerry Yoakum | April 5th, 2021

Numerous States have enacted new billboard laws due to legal challenges or the prospect of litigation. This on-going trend started when Oregon’s billboard law was challenged due to the common distinction between regulating on-premise and off-premise

Read More
Back to Top ↑