New Research: OOH Primed to Influence Black Friday and Cyber Monday Shoppers

OAAA | November 16th, 2020

There is no question that this holiday shopping season will be unlike any other due to COVID-19, but the traditional hunt for a holiday bargain is still on the docket. According to a new survey from

OOH Industry Mourns Loss of Wade Leslie

OAAA | November 6th, 2020

Longtime industry leader Wade Leslie IV, president and chief executive officer of West Virginia Outdoor Advertising, died at home on November 3. He was 57. “A great guy who was great for the industry,” summed up

2020 Election: Take-aways for Out of Home Media

Ken Klein | November 4th, 2020

As America counts votes in a close presidential election, here are early take-aways from the election for out of home media. More OOH political ads DoItOutdoors saw a 75+ percent increase compared to the 2016 presidential

OAAA Weekly Recap: Variety of (Political) Speakers Use OOH Media

Steve Richards | September 17th, 2020

In Northwest Indiana, union steelworkers put up a billboard for Trump 2020. In Scranton, PA, friends of Joe Biden said Scranton is Biden country (on a digital billboard displayed prior to a Trump rally there). Both

Federal Appeals Court Rules Against Transit Ad Restriction

Ken Klein | September 16th, 2020

A federal appeals court said the Philadelphia-based transit system violated constitutional free speech by rejecting a bus ad it considered political. (Center for Investigative Reporting v. Southeastern Pennsylvania Transportation Authority, September 14, 2020) Citing its 2015

OAAA Weekly Recap: Political OOH

Ken Klein | September 11th, 2020

Political-ad spending for out of home media is up 50+ percent compared to 2016 and 2018, as candidates and causes communicate with voters outside their homes, generate publicity, and drive social media. In South Carolina, US

2020-2021 FOARE Scholarships Recipients Announced

OAAA | August 25th, 2020

Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2020-2021 academic year. The FOARE Scholarship Program supports the education and career goals of those who

With Appreciation . . . For Behind-the-Scenes Out of Home Media Hero

Ken Klein | August 20th, 2020

He was at home, doing yard work after business hours. His wife yelled from the house — relaying breaking news — that a nearby bridge had collapsed. “I hopped on my laptop and started making some

Out of Home Media Supports HHS Plasma Drive

Ken Klein | August 3rd, 2020

The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than

Top 10 Things Every Independent Operator Should Know About OOH

OAAA | July 29th, 2020

Top 10 Things Every Independent Operator Should Know About OOH On July 22, Geopath and OAAA hosted a virtual seminar for independent operators in out of home (OOH) that was chock full of outstanding speakers and