2018 OAAA Public Service Report

Nicole Randall | January 18th, 2019

In 2018, OAAA launched new public service efforts, forged lasting relationships, and continued to support long-time partners that get out of home, facilitating the industry’s donation of more than $500 million in media space. Serving &

2018 OAAA Communications Report

Nicole Randall | January 16th, 2019

In 2018, OAAA used multiple communication platforms to ensure the press, advertising community, and general public get out of home. To reflect the expanded role and scope of the association in representing the entire OOH industry,

GEICO Demonstrates Power of OOH in TV Ads

Nicole Randall | January 14th, 2019

If you’ve been watching network TV lately, you’ve likely seen some of your favorite GEICO commercials from years past. The insurance company, known for their hilarious TV ads, is asking fans to vote for The Best

2018 OAAA Membership Report

Marci Werlinich | January 11th, 2019

In 2018, OAAA provided a high level of service to its members, offering enhanced tools, education, best practices, and resources its members need to ensure advertisers get out of home. Serving Members OAAA members remain pleased

2018 OAAA Marketing Report

Stephen Freitas | January 10th, 2019

In the last year, through education, outreach, and research, OAAA’s marketing team worked to ensure advertisers, agencies, and OAAA members get out of home. Get Out of Home To drive home OOH’s relevance in today’s digital

2018 OAAA Legislative Report

Ken Klein | January 9th, 2019

OAAA defended the industry’s interests in court, assisted members with local regulatory issues, and represented the industry on Capitol Hill to ensure members of Congress get out of home. Upholding Laws For the first time in

2018 Annual Report: Get Big, Get Bold, Get Out of Home

Nancy Fletcher | January 8th, 2019

OAAA Members, Colleagues, and Friends: With broad industry support, OAAA’s 2018 promotional campaign displayed the wisdom of ad legend Stan Richards (peer to Disney, Rockwell, and Warhol in the Art Directors’ Hall of Fame): Out of

Keeping up with Legal Cannabis: What’s the Latest

Ken Klein | December 17th, 2018

As more states legalize cannabis, regulators are scrambling to figure out rules for advertising.As more states legalize cannabis, regulators are scrambling to figure out rules for advertising. (Note: federal law considers marijuana a Schedule I controlled

Get Local with ‘Get Out of Home’

Nicole Randall | December 17th, 2018

In the last quarter of 2018, the industry has seen a lot of buzz around OOH’s flexibility, esteem, and cool-factor. Tech brands, start-ups, and other major advertisers have demonstrated the medium’s value in the last few

10 OOH Media Plan Awards Presented to Exceptional Ad Campaigns

Nicole Randall | December 10th, 2018

OAAA awarded the 2018 OOH Media Plan of the Year to Posterscope for FOX Sports last week in New York at The AD Club of New York’s 11th annual OOH:NOW Conference.OAAA awarded the 2018 OOH Media