The latest research from OAAA and The Harris Poll revealed almost half (49%) of adult consumers are noticing OOH ads more than a year ago, but an even higher number (58%) have recently noticed ads for
OOH Ads Deliver Amplification on Social Media Consumers regularly see OOH ads in photos across their social media feeds, underscoring the value of OOH in generating organic amplification of OOH campaigns. The latest research from
This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes of transportation, according to “OOH Consumer Insights & Opportunities Q4 2022: Holiday Travel
Out of home advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, and totaled $2.62 billion. These Q2 revenues are roughly equivalent to pre-pandemic highs, when Q2 2019 OOH
As inflation continues at near-historic highs, most consumers are looking for ways to stretch their dollars. While groceries are a necessary staple, shoppers are looking to shave expenses wherever they can. The most recent OAAA –
OOH’s historical growth in the first quarter of 2022 was fueled, in part, by key emerging product categories, including sports betting. In fact, the sports betting category jumped triple digits over Q1 2021. The 131 percent
Almost every advertiser is interested in learning about marketing success, especially within their own product category. Case studies are high impact testimonials and the OAAA case study library contains almost 800 examples of how OOH creates impact and
Projections for 2022 political ad spend ($9 billion) indicate a record year for midterm elections, and OOH certainly reflects that forecast. OOH political ad spend jumped 113% in Q1 2022 over Q1 2021, and 90% over
OOH’s success in generating a strong pandemic recovery has been assisted by ad spend In key emerging product categories. The latest OAAA-Harris Poll research includes insights on several of these categories, including cannabis, political and sports
The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic