10 OOH Media Plan Awards Presented to Exceptional Ad Campaigns

Nicole Randall | December 10th, 2018

OAAA awarded the 2018 OOH Media Plan of the Year to Posterscope for FOX Sports last week in New York at The AD Club of New York’s 11th annual OOH:NOW Conference.OAAA awarded the 2018 OOH Media

Education, Insights at Annual OOH:NOW Conference

Steve Nicklin | December 10th, 2018

The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered

50-Year Milestones: What is Means to the OOH Industry

Nancy Fletcher | December 3rd, 2018

Another out of home (OOH) startup celebrates a major milestone this week. On December 6, FORMETCO marks its 50th year; I’ll be in Georgia at the company’s anniversary celebration, applauding with 400 others. FORMETCO’s milestone –

OAAA Marketing: So Much Happening, Much More to Come

Stephen Freitas | November 26th, 2018

OAAA and its members have been focused this year on the launch of Get Out of Home, a multi-faceted industry ad campaign that celebrates the power and effectiveness of the OOH medium. Working with agency of

Thanksgiving… From Chico, CA

Nancy Fletcher | November 21st, 2018

Chances are you’ve never met this guy, Tyler Burrows. Looking at us from his ladder, Tyler reveals much about the OOH industry… especially at Thanksgiving. Tyler, like other employees at Stott Outdoor Advertising based in Chico, CA,

Myron Laible Honored as OOH ‘Expert & Friend’

Ken Klein | November 19th, 2018

The OOH industry honored Myron Laible as an expert and friend who helped guide two generations through complex regulations. The leadership of the OOH industry met in New York City on November 13; it was Myron

OOH Connects Communities Around the Country

Nicole Randall | November 19th, 2018

Longtime OAAA Problem-Solver Myron Laible to Retire

Ken Klein | November 12th, 2018

Myron Laible is retiring after more than 33 years at the Outdoor Advertising Association of America (OAAA). “Myron knows more about billboard regulation and has resolved more problems for more OAAA members over more years than

Slide Show: ‘The Grinch’ OOH Campaign Goes Viral

Nicole Randall | November 12th, 2018

The OOH campaign for the new The Grinch film is getting a lot of attention. On social media, some are calling it “hilarious,” “true,” and downright “savage.” LOL The Grinch movie billboard ads around LA are

OOH Collaboration Yields Big Results

Nancy Fletcher | November 5th, 2018

In our medium, collaboration is as real as our ads, omni-present with impressive results. When the industry convened in Austin last May, OAAA urged more collaboration as a building block for continued growth and relevance. Since