Published on January 3rd, 2017 | by Nancy Fletcher0
2016 OAAA Annual Report: Real. Powerful. Results.
Good trade associations provide advocacy, networking, education, and a common voice.
But what really counts is results: demonstrable, bottom-line victories.
Together, this year we won in court, we positioned the industry for continued progress amidst a backdrop of rapid change, and we notched a 26th consecutive quarter of industry growth since the recession.
Fifty-six new members joined OAAA in 2016.
OAAA produced new tools to help sell our products, including the OOH Media Locator with 12,000+ visits.
New research by Nielsen proves OOH’s overall effectiveness and ability to drive mobile engagement.
New partnerships put the President of the United States on a prominent OOH display.
We also faced new challenges, moving quickly to resolve political concern about privacy as we expand use of data to benefit our customers.
As I write this on vacation with my family in Breezy Point, MN, the air is brisk and the skies are clear. For me, that brings clarity. I see a year of powerful results and a clear path to a strong future.
With appreciation for your support, I submit to you OAAA’s 2016 Annual Report.