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Published on January 11th, 2019 | by Marci Werlinich

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2018 OAAA Membership Report

Marci Werlinich

Marci Werlinich Vice President of Membership & Administration


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In 2018, OAAA provided a high level of service to its members, offering enhanced tools, education, best practices, and resources its members need to ensure advertisers get out of home.

Serving Members

OAAA members remain pleased with association’s value and level of service, with 97 percent renewing membership in 2018. OAAA put an increased emphasis on membership recruitment, seeking both new members and reaching out to former members. OAAA welcomed 80 new members in 2018.

Member Type
General
Supplier (Tech & Manufacturing)
Street Furniture, Transit, and Place-Based
Attorney
Financial
Advertiser
Affiliate
International
Total Members

Total
435
100
99
32
13
72
25
61
837

Enhancing Digital Resources 

The OAAA website is a streamlined and powerful tool for the OOH Industry. With the home page rebranding and overhaul of all icons and banners, the OAAA website is informative and contemporary. Enhanced graphics are also shared socially, in the form of videos, gifs, and images – highlighting milestones and OAAA resources. All news and resources have been organized in user-friendly modules.

OAAA launched the OOH Tech Locator in August. This easy-touse online tool allows anyone the ability to quickly search for providers offering data and technologies important to OOH. The OOH Tech Locator sorts providers by services and technologies, providing links to important information about products and services offered by OAAA’s tech members. Since its launch, more than 2,600 users have accessed the platform.

The OAAA Creative Testing Tool has been rebranded as the OOH Mockup Generator. The online tool has been accessed more than 18,000 times in 2018, totaling 53,000 uses since its launch on May 2013.

The OOH Media Locator was accessed more than 13,000 times in 2018, totaling more than 40,000 uses since its launch in April of 2016.

OAAA hosted 22 members-only webinars in 2018, including four tech and five supplier webinars. All webinar series will continue in 2019.

OAAA Welcomed 80 New Members in 2018

3M
Abraxas Technology
Accretive Media
Adcart (Shopperlocal)
Adomni
AdQuick
Adworks Outdoor
Anchor-Point
Ashley Advertising Agency
BackLite Media
Baerboards
Blue Sky Digital Printing
Bulldog Mobile Billboards
Camel City Poster
Capital One
Car Wash Realty Outdoor
Catchweight
Centro
CK Outdoor
Cleverciti Systems
Colossal Media
Compass Outdoor
Cuebiq
DASH TWO
Del Outdoor Advertising
Eagle Outdoor
Endevco of Jacksonville
Enseicom
Griffy
GSTV
H Partners
Huntinton Outdoor
ImageSails
ISM Connect
JR Promotions
Keenan Media
KEVANI
Key-Ads
Lakeland Outdoor Advertising
Lammers Outdoor Advertising
LeClair Calihan Advertising
Lewis Media
Lindmark Outdoor Media
Market Track
Metro Phoenix Bank
MVP Outdoor Advertising
Network Outdoor
Northeast Outdoor
Oasis Outdoor
Omaha Outdoor
Ometrika Research
Outdoor Advertising Covers
Ozzy Media/Firefly
Pioneer Outdoor
Play Octopus
Popspots
Provincial Sign Systems
Publimovil
Risk Strategies
Robbins Kelly Paterson
Rue Outdoor Advertising
Sehir Isiklari Advertising
SideSkirt Ads
Signkick
Spray Printer Technologies
Standard Outdoor
Stream Kim Hicks Wrage
Street Smart Outdoor
Talon Outdoor
Taylor Wellons Politz & Duhe
The Research Associates
Ubimo
US Bank
ValueAct Capital
Vantage Advertising
Waze
Wellspring Capital
YHK Advertising
Zebra Strategies
Zenjoy
Read the OAAA 2018 Annual Report

 

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