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Published on February 25th, 2019 | by Will Collier

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134 OOH Campaigns Vying for a 2019 OBIE Award

Will Collier

Will Collier OAAA Programs Manager


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National Geographic Titanic

OAAA has revealed 134 finalists for the 2019 OBIE Awards. Now in its 77th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium.

Bronze, Silver, and Gold OBIE Awards, as well as four Craft Awards, will be presented to those selected amongst this year’s 134 finalists. One Gold OBIE Award winner will receive the Platinum OBIE Award, the highest honor of the year. Campaigns were chosen from 18 different categories, including advertiser product, digital design, engagement, and customization.

“OOH has always been known as one of the most exciting and challenging advertising mediums for design and creativity,” said OAAA’s Chief Marketing Officer Stephen Freitas. “For many creatives, winning an award for OOH design is a true career milestone, and we’re excited to honor those deserving of a coveted OBIE Award.”

Emmaus High School West Side Story

Campaigns nominated this year showcased the value of simple OOH creative. Local and national advertisers took care in designing clean, effective OOH messaging and imagery to tell a brand’s story. In Washington, DC, National Geographic used a wall the same size as the fated ship to promote its newest series Titanic: The Untold Story. In Emmaus, PA, the high school theater needed only three snaps to entice the town to attend its rendition of West Side Story.

Ketel One

Many finalists highlight the effectiveness of customized, contextualized messaging. Ketel One used digital OOH to target New Yorkers by borough with timely messages about Happy Hour and weekends. The St. Louis Bread Company used a printed billboard right next to exit 4 on I-170 to encourage drivers to skip exit 4 and order delivery.

OBIE Chief Judge Andy Bird, chief creative officer at Publicis New York, said, “The standard of OOH work we judged was so high. These finalists deserve to be honored for creativity in OOH that rose to the top.”

St. Louis Bread Company

The 2019 winners will be announced at the OBIE Awards Show on Tuesday, May 21. The event will be held as part of the OAAA\Geopath OOH Media Conference + Expo at the Aria Resort in Las Vegas, NV.

 

 

 

 

Here is the full list of finalists:

AGENCY/SUBMITTER BRAND TITLE OF WORK
1xrun // Brooklyn Outdoor Murals in the Market Murals in the Market 2019
Abbott Mead Vickers BBDO Dewar’s Take a Trip to Dewar’s Distillery
ABV Agency Greg Mike LOUDMOUF SAYS
Adams+Fairway Emmaus High School West Side Story
Adams+Fairway Adams+Fairway Meanwhile…
Adams+Fairway The Wurst Bar We’re The Wurst
Adams+Fairway+Goodtype Adams+Fairway+Goodtype Adams+Fairway+Goodtype
Adams Outdoor Advertising Whack’em and Stack’em Chainsaw
Adams Outdoor Advertising First Class Painting Colors of Charleston
Adams Outdoor Advertising Kalamazoo Public Schools Free College
Adams Outdoor Advertising Primary Doctors Medical Scare
Adams Outdoor Advertising Comfort Generation Upgrade today.
Adams Outdoor Advertising Prairieland Feeds Pet Supply Store Vote For Me
Adams Outdoor Advertising West Michigan Honda Dealers West Michigan
AMC The Walking Dead AMC’s The Walking Dead Invades New York Comic Con
Anomaly Diageo Crown Royal NFL Partnership
Arsonal truTV Bobcat Goldthwait Misfits & Monsters
Betches Media LLC Betches Media, LLC Betches Election Day Bus
Billups Blue Apron Blue Apron Weekday Campaign
Billups Lyft Drop the L
Billups Jordan Jordan All Star 2018
Billups Jordan Jordan Maya Moore
Billups Postmates We Get It
Billups Sierra Nevada Sierra Nevada Phoenix
Boelter + Lincoln Wisconsin Dells Visitor & Convention Bureau Fun Takes Over
BPG Spectrum News 1 SoCal Network Launch
Brooks Brothers In-House Brooks Brothers Brooks Brothers Supima® Campaign
Brunner Atlanta Fire Rescue Foundation Pride Week Extinguishers
Clear Channel Outdoor Public service A league of her own
Clear Channel Outdoor K-BACH Bach ON!
Clear Channel Outdoor Celebrity Smiles Hiding Your Teeth?
Clear Channel Outdoor Pest Control The Centipede
Clear Channel Outdoor Audi Soon
CMD Dairy Farmers of Washington Keep it Real, Keep it Washington
Coastal Outdoor Advertising PSA E-A-R-N-E-D
Colle McVoy Visit Jackson Hole Stay Wild VRnoculars
Colossal Media Peapod Peas of Art
Copacino+Fujikado Intrinsic Intrinsic Wallscape
Cossette McDonald’s of Canada Follow the Arches
Cramer-Krasselt Pacifico Live Life Anchors Up (Extension)
Crowley Webb Eat Smart Western New York Eat Smart Western New York
DASH TWO The Beatles Beatles D&N White Album
Driven Studio Cabot Cheese Come Shred Vermont
Duncan Channon California Tobacco Control Program Flavors Hook Kids
Dunn Co. Tampa Bay Lightning Lightning Strike
Dunn&Co. Crisis Center of Tampa Bay Stitches of Duty
Extra Credit Projects PSA Aretha Franklin Tribute
Extra Credit Projects PSA George H.W. Bush Tribute
Extra Credit Projects PSA Stephan Hawking Tribute
Extra Credit Projects OAAA Three Billboards Award Season
Extra Credit Projects PSA Veterans Day Tribute
Extra Credit Projects Will Rogers Motion Pictures Pioneers Foundation Will Rogers Cinemacon Lightboxes
Fortnight Collective Health-Ade Kombucha Real Real.
Fortnight Collective Upslope Brewing Company Welcome to Can Country
Garrison Hughes American Spirits: The Rise and Fall of Prohibition Intoxicating
Garrison Hughes American Spirits: The Rise and Fall of Prohibition. Shook and Stirred
Groove Jones The Dallas Mavericks Slam Dunk with Augmented Reality
GTB Agency, LLC Ford Mustang Ford Mustang Hand Paint
Hart Ohio Farm Bureau Grow Membership
Hub San Francisco Silver Peak Systems ’80s Boom Box
Humanaut, Exverus & NPRP Media Suja Juice Suja Living Media
In the Company of Huskies Epic- The Irish Emigration Museum THE FIRST THING TO DO WHEN YOU ARRIVE. FIND OUT WHY THEY LEFT.
Kinetic Worldwide Miller Lite Miller Lite Summer 2018
Kinetic Worldwide The Grinch The Grinch
Kre8 Media Outdoor Vegas Golden Knights Through the glass
Lamar Advertising Company Flying Heart Brewing & Pub Craft Beer & Pizza
Lamar Advertising Company PSA Farewell, First Lady (Barbara Bush)
Lamar Advertising Company PSA Horns Down
Lamar Advertising Company PSA Robert Indiana Tribute
Lane|Terralever Phoenix Zoo Bug Shadows
Liberty Science Center Jennifer Chalsty Planetarium Black Holes!
LRXD Friday Health Plans “That Friday Feeling”
Marvel Studios, Walt Disney Studios Motion Pictures Marvel Studios Avengers: Infinity War
Mekanism Method Products, PBC Method Products, PBC
MMGY Global TravelSouthDakota.com Monumental Experience in Chicago’s Millennium Park
National Geographic Society National Geographic Titanic, The Untold Story
Outdoor Nation, Anomaly NYC St. Louis Bread Company Skip Exit 4, order delivery
OUTFRONT Studios PSA Stan Lee Tribute Digital
OUTFRONT Studios OUTFRONT Media 100% of Boring Ads Don’t Matter
OUTFRONT Studios Florida’s Space Coast 30 Foot Rocket
OUTFRONT Studios PSA California Love
OUTFRONT Studios Dunkin’ Donuts Dunkin’ Donuts, 2018
OUTFRONT Studios Dunkin’ Donuts Lovestruck
OUTFRONT Studios Dunkin’ Donuts XOXO
OUTFRONT Studios Flying Biscuit Let Your Biscuits Fly
OUTFRONT STUDIOS Meals on Wheels, Orlando Meals on Wheels, Orlando
OUTFRONT Studios Jerome’s Furniture No Töøls Required
OUTFRONT Studios PSA Stephen Hawking
OUTFRONT Studios MD Now Your Neighborhood Healthcare Clinic
PER HØJ World Chess Championships Chess Live!
Periscope Project Peace Paper Peace
PHD/Outdoor Media Alliance Google Explore
Postermedia Coca-Cola #SeamosSanta (Let’s be Santa Claus)
Posterscope USA Jaguar E-PACE #UNWRAPAJAGUAR
PPK The Florida Aquarium Holiday Fish Flakes
PPK Big Cat Rescue Smiling Tiger
Prime Weber Shandwick The Out of Home Project The Out of Home Project
Publicis OAAA Get Out of Home
Rapport WW Spider-Man: Into the Spider-Verse Times Square Augmented Reality Experience
RETHINK Battered Women’s Support Services This is No Ordinary Door
Ruder Finn Bayer Growing Walls Billboard Campaign
Saatchi & Saatchi X, Burrell, Studio B Pantene Gold Series #BLACKGIRLSDO
Skurnik Wines in-house Design Department The Pinot Project The Pinot Project: Summer in a Bottle
SoulCycle SoulCycle All Souls Welcome
Spotify Spotify David Bowie “Subway Takeover”
Stash Stash Retire Retire Like a Baddie
Sukle Advertising & Design Great Outdoors Colorado Generation Wild: What They See
TEDxPortland & Enjoy The Weather TEDxPortland Year 9 Event – theme: Br / dges
The Gathery High Maintenance Smoking Joint Steam Vents
TWA Miller Lite Miller Lite Dragon
Twentieth Century Fox Deadpool 2 Deadpool 2
Twitter | DIVE Networks Fantastic Beasts: The Crimes of Grindelwald & Twitter WB & Twitter are “Fantastic” in Times Square
VICELAND VICELAND VICELAND: The Pride Ride
VICELAND VICELAND WEED WEEK: A Double Decker Now With More Weed
VICELAND VICELAND WEED WEEK: Border Billboards
VICELAND VICELAND WEED WEEK: Now With More Weed
VICELAND VICELAND WEED WEEK: Smoking with Jeff Sessions
Walt Disney Studios Creative Marketing Walt Disney Studios Motion Pictures Mary Poppins Returns
Walt Disney Studios Creative Marketing, Soapbox Films Walt Disney Animation Studios Ralph Breaks the Internet – Contextual Airport Campaign
Wieden + Kennedy New York Delta Air Lines Delta SweatLag
Wieden + Kennedy New York OkCupid OkCupid: DTF
Wieden + Kennedy New York Tinder Single, Not Sorry
Wieden + Kennedy Portland Travel Oregon Only Slightly Exaggerated
Williams Lea Tag Ketel One Hyper-Local, Data-Driven DOOH
WONGDOODY FLOWFUSHI +1 °C SWIRL Launch
Work in Progress and Arsonal truTV Adam Ruins Everything
Zulu Alpha Kilo Coalition for Gun Control Encased City
Zulu Alpha Kilo Tim Hortons Ho Ho Ho
Zulu Alpha Kilo CAMH Mental Health is Health
Zulu Alpha Kilo Consonant Skincare Reskinning Queen Street West
Zulu Alpha Kilo DesignThinkers Speak the Truth
Zulu Alpha Kilo Coalition for Gun Control Trigger Change
Zulu Alpha Kilo Coalition for Gun Control Trigger Change: Bullet Point
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