Published on March 12th, 2020 | by OAAA0
AT&T to Receive the OBIE Hall of Fame Award for Legacy of Exceptional OOH Advertising
AT&T has been chosen by the out of home (OOH) advertising industry and the Out of Home Advertising Association of America (OAAA) to receive the 2020 OBIE Hall of Fame Award. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the OOH advertising medium over many years.
This honor underscore’s the company’s longtime excellence in the use of OOH for its many iconic brands and services. AT&T’s creative use of the medium tells the brand’s story to all target audiences, from world travelers to local telecom customers, inspiring innovation and connectivity.
“The OBIE Hall of Fame Award represents the pinnacle of success over a sustained career,” said OBIE Chief Judge Joe Maglio, Chief Executive Officer at McKinney. “AT&T has demonstrated impressive art direction and stopping power in its OOH over time. While ideas and campaigns have evolved over the decades, consistency in quality has shined through.”
Images of AT&T OOH advertising over the years are featured here: