Published on July 26th, 2016 | by Erica Glotfelty0
Call for Case Studies: Don’t Let the Summer Pass You By
Did you know OAAA offers an online library of more than 400 OOH case studies?
Collected from entries to the OAAA Media Plan Awards program over the years, these case studies are organized by category brand, searchable by advertiser name, and have been formatted for easy download and display.
Earlier this year, OAAA launched an annual Local Case Studies Contest to generate quantifiable proof of OOH within local ad communities. Through this collection process, OAAA garnered 41 new case studies to add to the website. View the local case studies.
In OOH, campaign case studies are used to tell a story. With high-level results-driven examples of successful OOH campaigns Call for Case Studies: Don’t Let the Summer Pass You By and executions, industry professionals can demonstrate the power of OOH’s ability to build brand awareness, grab consumer attention, and stimulate responses.
During this year’s TAB/ OAAA OOH Media Conference & Expo, Clear Channel Outdoor’s Account Executive Aly Stoker was recognized for her case study submission for Hamilton County Visitors Association. Hamilton County wanted to promote their ongoing weekly deal, “Tenderloin Tuesdays.” Digital OOH throughout Indianapolis was utilized each week on Mondays and Tuesdays to display the discount deals available. More than 2,383 tenderloins were sold in only four weeks. This was a 13 percent sales increase year-to-year. Read the full case study.
Last year, the Media Plan of the Year award was presented to Clear Channel Outdoor, Cottage 8, and Pocket Hercules for its Delta Dental of Minnesota campaign. OOH helped drive traffic to online resources and connect consumers to the Delta Dental of Minnesota brand. With a 62 percent increase in web traffic and a 92 percent increase in dental plan subscribers, the case study proves the value of OOH to this local media plan. Read the full case study.
Case studies are an instrumental asset when it comes to establishing proof that what you’re offering is valuable quantifiable. They provide a structured format that provides context, situation, and challenges to which clients and prospects can relate. Case studies supply insight into how a problem was solved, paving the way for the solution and measures of success.
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Enter the Media Plan Awards
Before the summer’s over, share your impressive campaign results with us. Submit your campaigns for the 2016 OOH Media Plan Awards. The deadline to submit is August 31, 2016.