My Turn: Reasserting OOH as a Core Media Buy

Nancy Fletcher | March 5th, 2018

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In 2017, OAAA was the Voice of a United Industry in Promoting OOH Education, Research

Myron Laible | January 17th, 2018

In 2017, OAAA was the voice of a united industry in promoting education and research initiatives critical to OOH. Providing Scholarships In 2017, the Foundation for Outdoor Advertising Research and Education (FOARE) selected 10 students to...

In 2017, OAAA was the Voice of a United Industry in Serving and Protecting Communities, Donating more than $500 Million in Media Space.

Nicole Randall | January 11th, 2018

In 2017, OAAA was the voice of a united industry in serving and protecting communities, donating more than $500 million in media space. Serving Communities OAAA continues to support Ad Council campaigns and inform members when...

My Turn: OOH Industry Environmental Track Record

Nancy Fletcher | December 11th, 2017

A quarter-century ago, the US Senate debated billboards. Pro-environment Sen. Barbara Mikulski of Maryland said in 1991, “I am up to my earrings in environmental problems.” Pollution in Chesapeake Bay, she said, is a real environmental...

Making OOH Advertising a Core Media Buy

Nancy Fletcher | June 8th, 2017

OAAA Chairman Sean Reilly and OAAA President & CEO Nancy Fletcher Present the US OOH Industry Positioning Story to the 58th FEPE Congress Stockholm, Sweden Nancy Fletcher Let me begin by reporting that the US OOH...

State of the OOH Industry: Embrace the Target

Nancy Fletcher | May 16th, 2017

Advances in industry storytelling, creative impact, customer experience, and industry stewardship. It’s hard for me to believe, but this is the 25th year I’ve had the privilege to report on the State of the OOH Industry....

The OOH Creative Testing Tool 2.0 is Live

Nicole Randall | April 24th, 2017

The OOH Creative Testing Tool, launched in May 2013, is one of the most popular resources available to OAAA members. Now, nearing its four-year anniversary, the tool has been accessed more than 30,000 times. To celebrate,...

Lights… Action! Billboards Showcase Environmental Progress

Ken Klein | March 20th, 2017

SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company...

What OOH Media Company Principals Are Saying

Nancy Fletcher | March 6th, 2017

<< Back to the March 6, 2017, Outlook Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more...

Find Your Local Audience With MORE

Scott Fiaschetti | December 19th, 2016

With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and...