OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Best Practices" Category

My Turn: OOH Industry Environmental Track Record

Nancy Fletcher | December 11th, 2017

A quarter-century ago, the US Senate debated billboards. Pro-environment Sen. Barbara Mikulski of Maryland said in 1991, “I am up to my earrings in environmental problems.” Pollution in Chesapeake Bay, she said, is a real environmental...

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Making OOH Advertising a Core Media Buy

Nancy Fletcher | June 8th, 2017

OAAA Chairman Sean Reilly and OAAA President & CEO Nancy Fletcher Present the US OOH Industry Positioning Story to the 58th FEPE Congress Stockholm, Sweden Nancy Fletcher Let me begin by reporting that the US OOH...

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State of the OOH Industry: Embrace the Target

Nancy Fletcher | May 16th, 2017

Advances in industry storytelling, creative impact, customer experience, and industry stewardship. It’s hard for me to believe, but this is the 25th year I’ve had the privilege to report on the State of the OOH Industry....

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The OOH Creative Testing Tool 2.0 is Live

Nicole Hayes | April 24th, 2017

The OOH Creative Testing Tool, launched in May 2013, is one of the most popular resources available to OAAA members. Now, nearing its four-year anniversary, the tool has been accessed more than 30,000 times. To celebrate,...

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Lights… Action! Billboards Showcase Environmental Progress

Ken Klein | March 20th, 2017

SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights.  Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company...

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What OOH Media Company Principals Are Saying

Nancy Fletcher | March 6th, 2017

<< Back to the March 6, 2017, Outlook Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more...

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Find Your Local Audience With MORE

Scott Fiaschetti | December 19th, 2016

With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and...

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Positioning OOH for Continued Growth and Prosperity

Nancy Fletcher | November 7th, 2016

Amidst rocketing change, how do we position OOH for continued growth and prosperity? We come together to create a bold, new five-year vision for the medium that positions OOH advertising as a core media buy, right...

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Putting Privacy and OOH in Perspective

Nancy Fletcher | August 2nd, 2016

Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps consumers get information matching their interests and helps advertisers to target messages. The OOH industry also respects privacy. OAAA...

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Coca Cola Tweet Billboard

Walk the Social Media Walk

Nicole Hayes | May 30th, 2016

  Whether you want to sell products, gain followers, or influence your peers, your audience has to know who you are. Your ability to prove your worth, your company’s worth, and your industry’s worth comes from authority; and...

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