State of the OOH Industry: Embrace the Target

Nancy Fletcher | May 16th, 2017

Advances in industry storytelling, creative impact, customer experience, and industry stewardship. It’s hard for me to believe, but this is the 25th year I’ve had the privilege to report on the State of the OOH Industry.

The OOH Creative Testing Tool 2.0 is Live

Nicole Randall | April 24th, 2017

The OOH Creative Testing Tool, launched in May 2013, is one of the most popular resources available to OAAA members. Now, nearing its four-year anniversary, the tool has been accessed more than 30,000 times. To celebrate,

Lights… Action! Billboards Showcase Environmental Progress

Ken Klein | March 20th, 2017

SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company

What OOH Media Company Principals Are Saying

Nancy Fletcher | March 6th, 2017

<< Back to the March 6, 2017, Outlook Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more

Find Your Local Audience With MORE

Scott Fiaschetti | December 19th, 2016

With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and

Positioning OOH for Continued Growth and Prosperity

Nancy Fletcher | November 7th, 2016

Amidst rocketing change, how do we position OOH for continued growth and prosperity? We come together to create a bold, new five-year vision for the medium that positions OOH advertising as a core media buy, right

Putting Privacy and OOH in Perspective

Nancy Fletcher | August 2nd, 2016

Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps consumers get information matching their interests and helps advertisers to target messages. The OOH industry also respects privacy. OAAA

Walk the Social Media Walk

Nicole Randall | May 30th, 2016

Whether you want to sell products, gain followers, or influence your peers, your audience has to know who you are. Your ability to prove your worth, your company’s worth, and your industry’s worth comes from authority; and

How to Prevent Hacking of Digital Billboards

Bill Ripp | May 17th, 2016

The recent hacking of two digital billboards in Alabama reminds us of these important points: Digital billboards – like the rest of the world linked to the internet – are vulnerable to attack We must secure

The Hunt for Distractions: Inside the Vehicle

Ken Klein | May 5th, 2016

I ran into a policy analyst (April 27) for the huge AAA auto club based in southern California. She said two things of note: A California lawmaker had invited AAA to join his effort to restrict