OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Best Practices" Category

Positioning OOH for Continued Growth and Prosperity

Nancy Fletcher | November 7th, 2016

Amidst rocketing change, how do we position OOH for continued growth and prosperity? We come together to create a bold, new five-year vision for the medium that positions OOH advertising as a core media buy, right

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Putting Privacy and OOH in Perspective

Nancy Fletcher | August 2nd, 2016

Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps consumers get information matching their interests and helps advertisers to target messages. The OOH industry also respects privacy. OAAA

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Coca Cola Tweet Billboard

Walk the Social Media Walk

Nicole Randall | May 30th, 2016

  Whether you want to sell products, gain followers, or influence your peers, your audience has to know who you are. Your ability to prove your worth, your company’s worth, and your industry’s worth comes from authority; and

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How to Prevent Hacking of Digital Billboards

Bill Ripp | May 17th, 2016

The recent hacking of two digital billboards in Alabama reminds us of these important points: Digital billboards – like the rest of the world linked to the internet – are vulnerable to attack We must secure

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The Hunt for Distractions: Inside the Vehicle

Ken Klein | May 5th, 2016

I ran into a policy analyst (April 27) for the huge AAA auto club based in southern California.  She said two things of note: A California lawmaker had invited AAA to join his effort to restrict

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Top Regulatory Focus: Digital Billboard Permits

Nancy Fletcher | March 7th, 2016

The latest OAAA membership survey says the top goal/ challenge on the real-estate side of the business is obtaining permits for digital billboards. I understand the challenges of dealing with government, an organized opposition, and the

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