OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Legislative" Category

What can we learn from Idaho?

Myron Laible | December 11th, 2017

I was chatting with 30-year billboard veteran Larry Alder about local regulatory battles in Idaho . . . Larry mentioned that his longtime boss Scott Butterfield would retire soon (Scott’s last day is January 5, 2018)....

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Top OOH Cases Currently in Court

Ken Klein | November 26th, 2017

Leading court cases across the country affecting OOH advertising have a common thread: The First Amendment. Here is a status report: Tennessee Billboard Law The state’s billboard-control law has been invalidated. The State of Tennessee is...

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Off-Year Election:  What Does It Mean for OOH?

Ken Klein | November 13th, 2017

The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White...

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Industry Wins Court Battle… But What Else Do I Get?

Nancy Fletcher | November 6th, 2017

Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to...

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Digital Billboards: The Industry Was a Step Ahead

Kerry Yoakum | October 30th, 2017

(Kerry Yoakum, an attorney at OAAA, takes a look at Scenic America’s lawsuit against digital billboards from a unique perspective:  as a former state regulator.  Yoakum recalls the introduction of digital technology into the marketplace and...

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Members of Congress Who Control Billboards

Ken Klein | January 24th, 2017

Congress put 15 newcomers on the House committee that oversees billboard issues. Where do members of Congress form views about land use, signage, job creation, or property rights? Many members of Congress — not all —...

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2016 OAAA Legislative Report

Ken Klein | January 4th, 2017

In 2016, OAAA defended the industry’s interests in court, managed leadership transitions in Congress, and created new tools for advocates. Real. Powerful. Advocacy. In a significant victory for digital billboards, a federal appeals court rejected Scenic...

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Political Advertising: A Big OOH Opportunity

Ken Klein | September 21st, 2016

In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1...

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