OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Legislative" Category

OAAA Supports Digital Billboards

OAAA | September 30th, 2021

OAAA Supports Digital Billboards As the US Supreme Court prepares to consider a billboard case, OAAA filed an amicus brief to explain that digital billboards are highly regulated and do not distract drivers. Background Reagan National

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Covid Ad Pitch:  Keep Moving

Ken Klein | September 29th, 2021

Despite Covid — perhaps BECAUSE of Covid — robust ad campaigns pitch relocation and tourism. CTvisit (Connecticut) is spending nearly triple the typical amount on its fall regional campaign. That means the multi-media pitch will reach

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Government As “Speaker” (Paid Advertising)

Kerry Yoakum | August 25th, 2021

To fight hate crimes, the FBI plans to spend $1 million+ on out of home ads (transit, place-based, and billboards). This FBI campaign illustrates important broader points: Government relies on out of home media to communicate

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2021 OOH Industry Awards Winners

OAAA | July 20th, 2021

We are thrilled to unveil the 2021 OOH Industry Award winners. The awards, first launched in 1991, honor individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. The Hall of

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OOH Media Leaders…Are Community Leaders

Ken Klein | April 29th, 2021

They feed the hungry, help the vulnerable, hold office, lead Chambers, and more. Across America, out of home media leaders personify community-civic involvement. Here are some of their impressive stories: Don Winter, Co-founder & Co-CEO, Encompass

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Cannabis Update: Migration to Legalization

Ken Klein | April 20th, 2021

From the heart of the old Confederacy to the desert West, voters and elected officials continue to expand legalization of marijuana. Latest developments include: Out of home media continues to dominate cannabis ad spend, with 42

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The Latest Info: States Revising Billboard Laws

Kerry Yoakum | April 5th, 2021

Numerous States have enacted new billboard laws due to legal challenges or the prospect of litigation. This on-going trend started when Oregon’s billboard law was challenged due to the common distinction between regulating on-premise and off-premise

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