OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Legislative" Category

Government As “Speaker” (Paid Advertising)

Kerry Yoakum | August 25th, 2021

To fight hate crimes, the FBI plans to spend $1 million+ on out of home ads (transit, place-based, and billboards). This FBI campaign illustrates important broader points: Government relies on out of home media to communicate

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2021 OOH Industry Awards Winners

OAAA | July 20th, 2021

We are thrilled to unveil the 2021 OOH Industry Award winners. The awards, first launched in 1991, honor individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. The Hall of

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OOH Media Leaders…Are Community Leaders

Ken Klein | April 29th, 2021

They feed the hungry, help the vulnerable, hold office, lead Chambers, and more. Across America, out of home media leaders personify community-civic involvement. Here are some of their impressive stories: Don Winter, Co-founder & Co-CEO, Encompass

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Cannabis Update: Migration to Legalization

Ken Klein | April 20th, 2021

From the heart of the old Confederacy to the desert West, voters and elected officials continue to expand legalization of marijuana. Latest developments include: Out of home media continues to dominate cannabis ad spend, with 42

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The Latest Info: States Revising Billboard Laws

Kerry Yoakum | April 5th, 2021

Numerous States have enacted new billboard laws due to legal challenges or the prospect of litigation. This on-going trend started when Oregon’s billboard law was challenged due to the common distinction between regulating on-premise and off-premise

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Cannabis Ads: What is “Adult Audience?”

Ken Klein | March 2nd, 2021

Connecticut and several other states are exploring legalization of cannabis for adults. The list of public-policy questions includes how to: Allocate store licenses Protect minors Treat past infractions under marijuana prohibition Divvy up the tax revenue,

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OOH Reaches “Main Street” & Around The Corner

Ken Klein | February 24th, 2021

After the attacks of 9/11, 2001, Tom Ridge, the first Secretary of the U.S. Department of Homeland Security, wanted the federal government to communicate with Main Street America. To reach “every corner of the nation,” he

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