special reports

OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Marketing" Category

Change Abounds in the Agency World

Steve Nicklin | April 16th, 2018

Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to...

Engaging Consumers with User-Generated OOH

Nicole Randall | April 9th, 2018

...

In 2017, OAAA was the Voice of a United Industry in Showcasing the Medium’s Capabilities with Compelling Research, Education

Stephen Freitas | January 5th, 2018

Speaking on Behalf of the Industry OAAA was on the road again in 2017, presenting to 75 planning agency groups in 16 markets. Since the roadshow program began in 2013, OAAA has visited agencies in the...

OAAA’s Report from the 10th Annual OOH Day

Steve Nicklin | December 4th, 2017

For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed...

Communities Use OOH to Engage Citizens, Drive Online Activity

Nicole Randall | November 26th, 2017

Communities are combining the power of OOH to engage and empower citizens. OOH campaigns speak directly to members of the community, directing them online and encouraging social media activity. In Chicago, IL, billboards in the Englewood...

What’s Next? Big Things Happening in OOH

Nancy Fletcher | September 5th, 2017

OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. OAAA continues to take the OOH story directly to ad agencies and planners. OAAA’s Steve Nicklin will visit agencies...

OOH Outperforms Traditional Media Across the Globe

Steve Nicklin | August 14th, 2017

“Thanks to favorable lifestyle evolutions, innovation and investment from media owners and public authorities, global OOH has been the only ‘traditional’ media category to show consistent growth in the last ten years, while TV and radio...

Finding Answers to Media Mix Questions in the Great Outdoors

Paul Lenhart | July 27th, 2017

It’s a great time to re-imagine the role and effectiveness of each medium within today’s media mix. In this era of increasing complexity, with on-demand content, consumer empowerment and personalization, continued fragmentation and even societal elements...

2017 Key Internet Trends and How OOH Amplifies its Impact

Steve Nicklin | July 20th, 2017

Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents at the Code Conference an annual internet trends report that many consider “the most anticipated slide deck of the year.” This year’s report contains...

Creative Key in Leveraging OOH’s Power in Driving Online Activation

Steve Nicklin | June 26th, 2017

An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as...