special reports

OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Marketing" Category

2018 OAAA Communications Report

Nicole Randall | January 16th, 2019

In 2018, OAAA used multiple communication platforms to ensure the press, advertising community, and general public get out of home. To reflect the expanded role and scope of the association in representing the entire OOH industry,

2018 OAAA Marketing Report

Stephen Freitas | January 10th, 2019

In the last year, through education, outreach, and research, OAAA’s marketing team worked to ensure advertisers, agencies, and OAAA members get out of home. Get Out of Home To drive home OOH’s relevance in today’s digital

Get Local with ‘Get Out of Home’

Nicole Randall | December 17th, 2018

In the last quarter of 2018, the industry has seen a lot of buzz around OOH’s flexibility, esteem, and cool-factor. Tech brands, start-ups, and other major advertisers have demonstrated the medium’s value in the last few

Education, Insights at Annual OOH:NOW Conference

Steve Nicklin | December 10th, 2018

The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered

OAAA Marketing: So Much Happening, Much More to Come

Stephen Freitas | November 26th, 2018

OAAA and its members have been focused this year on the launch of Get Out of Home, a multi-faceted industry ad campaign that celebrates the power and effectiveness of the OOH medium. Working with agency of

Slide Show: ‘The Grinch’ OOH Campaign Goes Viral

Nicole Randall | November 12th, 2018

The OOH campaign for the new The Grinch film is getting a lot of attention. On social media, some are calling it “hilarious,” “true,” and downright “savage.” LOL The Grinch movie billboard ads around LA are

Driving Growth is the Aim of Marketing Masters

Stephen Freitas | October 29th, 2018

Marketers gathered in Orlando last week for the annual ANA Masters of Marketing conference, breaking attendance records with more than 3,000 participants. The Association of National Advertisers (ANA) event consists of an impressive slate of Chief

Influencing Current and Future Decision-Makers to ‘Get Out of Home’

Steve Nicklin | October 29th, 2018

Data has never been more important to marketers. Advertisers today demand data analysis, tech convergence, and a presence in the digital world. The OOH industry’s promotional campaign Get Out of Home, currently live on tens of

Dating Apps Successfully Target Singles with OOH

Nicole Randall | October 15th, 2018

OkCupid’s controversial OOH campaign has earned the desired return, according to the brand’s first CMO Melissa Hobley. The DTF campaign, which rolled out across the country throughout 2018, has boosted social mentions of OkCupid by 50

‘Get Out of Home’ Live at Advertising Week

Nicole Randall | October 8th, 2018

The OOH industry’s latest campaign to promote the value and power of its medium, Get Out of Home, created in partnership with Publicis New York, was front and center at Advertising Week New York last week,