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Browsing the "Marketing" Category

Environmental Messaging On Billboards

Paul Hickman | August 7th, 2018

The “I’m not a trophy” Grizzly Bear billboard out West reminds us of an important point: billboards are a valued platform for environmental messaging. The Center for Biological Diversity put billboards in three Western states to

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Make Your Case with OOH Advertiser Case Studies

Steve Nicklin | July 23rd, 2018

The effectiveness of media investments is more important to advertisers than ever before. Almost every decision-maker appreciates measurable data, and case studies are a direct way to show measurable value of marketing efforts. Many local advertisers

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Fast Food Restaurants Win Big at Cannes

Nicole Randall | June 25th, 2018

Quick-service, or fast food restaurants won big in the Outdoor category at the 2018 Cannes Lions International Festival of Creativity. While QSR is a high-spend category for OOH in the US, with $212 billion in ad

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Change Abounds in the Agency World

Steve Nicklin | April 16th, 2018

Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to

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OAAA’s Report from the 10th Annual OOH Day

Steve Nicklin | December 4th, 2017

For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed

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