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OAAA’s Report from the 10th Annual OOH Day

Steve Nicklin | December 4th, 2017

For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed...

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What’s Next? Big Things Happening in OOH

Nancy Fletcher | September 5th, 2017

OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. OAAA continues to take the OOH story directly to ad agencies and planners.  OAAA’s Steve Nicklin will visit agencies...

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OOH Outperforms Traditional Media Across the Globe

Steve Nicklin | August 14th, 2017

“Thanks to favorable lifestyle evolutions, innovation and investment from media owners and public authorities, global OOH has been the only ‘traditional’ media category to show consistent growth in the last ten years, while TV and radio...

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Finding Answers to Media Mix Questions in the Great Outdoors

Paul Lenhart | July 27th, 2017

It’s a great time to re-imagine the role and effectiveness of each medium within today’s media mix. In this era of increasing complexity, with on-demand content, consumer empowerment and personalization, continued fragmentation and even societal elements...

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2017 Key Internet Trends and How OOH Amplifies its Impact

Steve Nicklin | July 20th, 2017

Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents at the Code Conference an annual internet trends report that many consider “the most anticipated slide deck of the year.” This year’s report contains...

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A Burst of New Research Proves the Power of OOH

Nancy Fletcher | May 1st, 2017

My Turn A burst of new research proves the power of OOH to deliver value in a media landscape tilted to digital (desktop and mobile). In 2016, mobile overtook desktop spending, and for the first time, digital...

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2017 CPM Media Inflation Projections

Steve Nicklin | March 27th, 2017

MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good...

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