Dating Apps Successfully Target Singles with OOH

Nicole Randall | October 15th, 2018

OkCupid’s controversial OOH campaign has earned the desired return, according to the brand’s first CMO Melissa Hobley. The DTF campaign, which rolled out across the country throughout 2018, has boosted social mentions of OkCupid by 50

‘Get Out of Home’ Live at Advertising Week

Nicole Randall | October 8th, 2018

The OOH industry’s latest campaign to promote the value and power of its medium, Get Out of Home, created in partnership with Publicis New York, was front and center at Advertising Week New York last week,

New Immersive Ad Campaign Demonstrates OOH’s Essential Role in Marketing

Stephen Freitas | September 28th, 2018

Slideshow: The Billboard Football & Beer Battle

Nicole Randall | September 17th, 2018

Football season is back, and with it comes BBQs, burgers, and beer. Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll found 75 percent of adult Americans prefer to drink

Heavy Political Ad Spend Creates Greater OOH Opportunities in 13 Key States

Steve Nicklin | September 13th, 2018

OOH media companies with locations in the following states, may find additional opportunity as the countdown to the November elections continues. Enormous US Senate race ad spend is occurring in these 13 states with digital,

What’s Next: OOH Campaign Ready to Launch & More

Nancy Fletcher | September 4th, 2018

Re-charged by the Labor Day holiday, we’re ready for a busy, productive fall. Here’s what’s next: First, we Get Out of Home. On October 1, the out of home (OOH) industry will launch a big, sophisticated

A Week in the Life of the OOH Road Show

Steve Nicklin | August 10th, 2018

Environmental Messaging On Billboards

Paul Hickman | August 7th, 2018

The “I’m not a trophy” Grizzly Bear billboard out West reminds us of an important point: billboards are a valued platform for environmental messaging. The Center for Biological Diversity put billboards in three Western states to

Make Your Case with OOH Advertiser Case Studies

Steve Nicklin | July 23rd, 2018

The effectiveness of media investments is more important to advertisers than ever before. Almost every decision-maker appreciates measurable data, and case studies are a direct way to show measurable value of marketing efforts. Many local advertisers

Fast Food Restaurants Win Big at Cannes

Nicole Randall | June 25th, 2018

Quick-service, or fast food restaurants won big in the Outdoor category at the 2018 Cannes Lions International Festival of Creativity. While QSR is a high-spend category for OOH in the US, with $212 billion in ad