special reports

OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Marketing" Category

Streaming Services Get Creative with OOH

OAAA | December 2nd, 2019

Disney+’s massive launch campaign includes OOH across the country. Prior to the streaming services premiere date, November 12, OOH ads on multiple static and digital formats promoted original content only to be found on Disney+. Ads

Sometimes a Typo Isn’t a Mistake

OAAA | November 18th, 2019

Honey, an online tool that finds deals, coupons, and discount codes across the internet, is catching eyes in the New York Subway with a typo on its OOH ad. The ad capitalizes on the common grammar

News Publishers Seek Subscribers with OOH

OAAA | November 11th, 2019

Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. These sophisticated campaigns showcase key points about the changing media marketplace: Ad revenue for top

Global Ad Revenue to Grow; OOH Leads Growth in Tech

OAAA | October 28th, 2019

Global ad investment will grow 6 percent to $656 billion in 2020, according to a forecast by market research firm WARC. Internet formats will account for over half of global ad revenue, led by Amazon, Facebook,

Twitter Ups OOH Spending, Experiences

Nicole Randall | September 30th, 2019

It Started With a Rebrand A year ago, Twitter changed the way it, as a company via its own @Twitter handle, engaged with people on the platform. To promote its fresh, irreverent tone, Twitter shared actual

OOH Supports Ad Industry Effort to Help Brands #SeeAll

Nicole Randall | September 23rd, 2019

In a partnership with the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM), OAAA and the OOH industry are participating in a movement designed to create sustainable change in brand

New ‘OOH is Real’ Campaign Targets Ad Agency Execs

Nicole Randall | September 23rd, 2019

OAAA and the OOH industry today launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign, created by agency Extra Credit Projects, highlights OOH’s ability to amplify and enhance

OOH Front and Center at Advertising Week New York

OAAA | September 16th, 2019

OAAA and OOH will have a large presence at this year’s Advertising Week New York, September 23-26. The event takes place at the AMC Lincoln Square 13 movie theater, which OAAA will dominate and surround with

Facebook: Combine OOH with Facebook Ads

Nicole Randall | September 3rd, 2019

Facebook published a new report that found adding a combination of OOH and Facebook advertising to a media mix can help campaigns reach broader, younger audiences. The report focuses on campaigns in Europe. According to Facebook:

Where To Be in New York This Fall

Nicole Randall | September 3rd, 2019

OAAA is gearing up for a busy fall. Join OAAA and the OOH industry at the following ad events through the end of the year: Advertising Week New York September 23-26 | New York City |