Programmatic Will Be a Hot Topic at #OOH2019

Stephen Freitas | March 18th, 2019

Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is

Universal Studios to Receive OBIE Hall of Fame Award

Will Collier | March 11th, 2019

Universal Studios, which includes Universal Studios Hollywood, Universal Orlando Resort, and the Universal Pictures Group, has been chosen by the OOH advertising industry and OAAA to receive the 2019 OBIE Hall of Fame Award. Established in

Using OOH to Help the Homeless

Nicole Randall | March 4th, 2019

Action groups and non-profit organizations have used billboards and other OOH advertising formats to raise awareness and seek support for the homeless community. Last October the City of Colorado Springs used billboards to increase outreach for

#OOH2019: Celebration, Inspiration + Transformation

Nancy Fletcher | March 4th, 2019

My Turn The OOH industry’s national conference in May is equal parts celebration, inspiration, and transformation. It’s tough to pick a favorite. With relentless change — in media, in the marketplace, and technology — transformation may

When a Movie Makes a Billboard Famous

Nicole Randall | February 25th, 2019

Last night at the 2019 Academy Awards, A Star is Born won an Oscar for Best Original Song. Lady Gaga accepted her first Oscar for her role in writing and performing the song “Shallow.” In case

134 OOH Campaigns Vying for a 2019 OBIE Award

Will Collier | February 25th, 2019

OAAA has revealed 134 finalists for the 2019 OBIE Awards. Now in its 77th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the

Keynotes, Education & Events at the 2019 OOH Media Conference

Stephen Freitas | January 21st, 2019

Dentsu Aegis Network CEO Americas Nick Brien has been confirmed as the Keynote Speaker at this year’s OAAA\Geopath OOH Media Conference + Expo to be held at the Aria Las Vegas May 20-22, 2019. The annual

2018 OAAA Communications Report

Nicole Randall | January 16th, 2019

In 2018, OAAA used multiple communication platforms to ensure the press, advertising community, and general public get out of home. To reflect the expanded role and scope of the association in representing the entire OOH industry,

2018 OAAA Marketing Report

Stephen Freitas | January 10th, 2019

In the last year, through education, outreach, and research, OAAA’s marketing team worked to ensure advertisers, agencies, and OAAA members get out of home. Get Out of Home To drive home OOH’s relevance in today’s digital

Get Local with ‘Get Out of Home’

Nicole Randall | December 17th, 2018

In the last quarter of 2018, the industry has seen a lot of buzz around OOH’s flexibility, esteem, and cool-factor. Tech brands, start-ups, and other major advertisers have demonstrated the medium’s value in the last few