The Biggest Worldwide DOOH Campaign To Date: “#OurSecondChance” by New Commercial Arts

OAAA | July 28th, 2020

The global out of home industry is launching a worldwide digital out of home (DOOH) campaign created by recently appointed UK creative agency New Commercial Arts. The campaign entitled #OurSecondChance launches around the world this week.

Across the Desk: Taylor Weiss

OAAA | May 12th, 2020

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our second part of the

“Johnny Wade Day” . . . Honoring Operations Pros

Anna Bager | April 30th, 2020

In out of home media, people like Johnny Allison Wade are essential. For nearly half a century, Wade built, maintained, and posted billboards in much of the country. Retiring, Wade will be honored on May 1

Strength, Unity… Digital Billboards Tout “Pure Michigan”

OAAA | April 30th, 2020

Travel Michigan, long recognized for creative excellence in out of home media, has posted a message of strength and unity on 55 donated digital billboards statewide. “As we continue to make every effort to flatten the

Across the Desk: Christina Radigan

OAAA | April 27th, 2020

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our debut of the series,

Using PSA to Demonstrate OOH Capabilities

OAAA | April 27th, 2020

Public-health leaders and elected officials nationwide have thanked you and out of home media colleagues for communicating with the public. Indiana Governor Eric Holcomb said the out of home media campaign with health messages in 19

‘We Deliver:’ OOH Communicates Critical Messages

OAAA | March 26th, 2020

A new adjective in advertising: “contactless.” Advertisers are relying on out of home (OOH) media to communicate to consumers in the context of coronavirus. Sarpino’s pizza delivery is curbside, contactless, and free, says its billboard ad. Most

AT&T to Receive the OBIE Hall of Fame Award for Legacy of Exceptional OOH Advertising

OAAA | March 12th, 2020

112 OOH Campaigns Are Vying for a 2020 OBIE Award

OAAA | March 12th, 2020

Celebrating Valentine’s Day with OOH

OAAA | February 14th, 2020

Valentine’s Day is raking in a record level of spending this year, according to the National Retail Federation. Americans are expected to spend more than $27.4 billion on cards, flowers, chocolates, dinners and more. The average spending