Education, Insights at Annual OOH:NOW Conference

Steve Nicklin | December 10th, 2018

The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered

OAAA Marketing: So Much Happening, Much More to Come

Stephen Freitas | November 26th, 2018

OAAA and its members have been focused this year on the launch of Get Out of Home, a multi-faceted industry ad campaign that celebrates the power and effectiveness of the OOH medium. Working with agency of

Slide Show: ‘The Grinch’ OOH Campaign Goes Viral

Nicole Randall | November 12th, 2018

The OOH campaign for the new The Grinch film is getting a lot of attention. On social media, some are calling it “hilarious,” “true,” and downright “savage.” LOL The Grinch movie billboard ads around LA are

Driving Growth is the Aim of Marketing Masters

Stephen Freitas | October 29th, 2018

Marketers gathered in Orlando last week for the annual ANA Masters of Marketing conference, breaking attendance records with more than 3,000 participants. The Association of National Advertisers (ANA) event consists of an impressive slate of Chief

Influencing Current and Future Decision-Makers to ‘Get Out of Home’

Steve Nicklin | October 29th, 2018

Data has never been more important to marketers. Advertisers today demand data analysis, tech convergence, and a presence in the digital world. The OOH industry’s promotional campaign Get Out of Home, currently live on tens of

Dating Apps Successfully Target Singles with OOH

Nicole Randall | October 15th, 2018

OkCupid’s controversial OOH campaign has earned the desired return, according to the brand’s first CMO Melissa Hobley. The DTF campaign, which rolled out across the country throughout 2018, has boosted social mentions of OkCupid by 50

‘Get Out of Home’ Live at Advertising Week

Nicole Randall | October 8th, 2018

The OOH industry’s latest campaign to promote the value and power of its medium, Get Out of Home, created in partnership with Publicis New York, was front and center at Advertising Week New York last week,

New Immersive Ad Campaign Demonstrates OOH’s Essential Role in Marketing

Stephen Freitas | September 28th, 2018

Slideshow: The Billboard Football & Beer Battle

Nicole Randall | September 17th, 2018

Football season is back, and with it comes BBQs, burgers, and beer. Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll found 75 percent of adult Americans prefer to drink

Heavy Political Ad Spend Creates Greater OOH Opportunities in 13 Key States

Steve Nicklin | September 13th, 2018

OOH media companies with locations in the following states, may find additional opportunity as the countdown to the November elections continues.   Enormous US Senate race ad spend is occurring in these 13 states with digital,