A Week in the Life of the OOH Road Show

Steve Nicklin | August 10th, 2018

Environmental Messaging On Billboards

Paul Hickman | August 7th, 2018

The “I’m not a trophy” Grizzly Bear billboard out West reminds us of an important point: billboards are a valued platform for environmental messaging. The Center for Biological Diversity put billboards in three Western states to

Make Your Case with OOH Advertiser Case Studies

Steve Nicklin | July 23rd, 2018

The effectiveness of media investments is more important to advertisers than ever before. Almost every decision-maker appreciates measurable data, and case studies are a direct way to show measurable value of marketing efforts. Many local advertisers

Fast Food Restaurants Win Big at Cannes

Nicole Randall | June 25th, 2018

Quick-service, or fast food restaurants won big in the Outdoor category at the 2018 Cannes Lions International Festival of Creativity. While QSR is a high-spend category for OOH in the US, with $212 billion in ad

Nearly a Quarter of Top OOH Advertisers are Major Tech Brands

Steve Nicklin | April 23rd, 2018

Change Abounds in the Agency World

Steve Nicklin | April 16th, 2018

Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to

Engaging Consumers with User-Generated OOH

Nicole Randall | April 9th, 2018

In 2017, OAAA was the Voice of a United Industry in Showcasing the Medium’s Capabilities with Compelling Research, Education

Stephen Freitas | January 5th, 2018

Speaking on Behalf of the Industry OAAA was on the road again in 2017, presenting to 75 planning agency groups in 16 markets. Since the roadshow program began in 2013, OAAA has visited agencies in the

OAAA’s Report from the 10th Annual OOH Day

Steve Nicklin | December 4th, 2017

For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed

Communities Use OOH to Engage Citizens, Drive Online Activity

Nicole Randall | November 26th, 2017

Communities are combining the power of OOH to engage and empower citizens. OOH campaigns speak directly to members of the community, directing them online and encouraging social media activity. In Chicago, IL, billboards in the Englewood