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Browsing the "Marketing" Category

Why Generation Z Loves OOH

Nicole Randall | June 17th, 2019

Generation Z is a growing marketing demographic as its oldest members are beginning to come of age. Gen Z, defined as those born after 1998, commands $44 billion in buying power. Some reports project this generation

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Celebrities Say it Big with Billboards

Q Chaghtai | May 6th, 2019

Celebrities typically are accustomed to the limelight. They often saturate our social media feeds and cover fashion magazines, appearing in mainstream media and advertising around the world. This international attention comes as no surprise to them

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New Scholarship Recognizes Aspiring Female Leaders

OAAA | April 29th, 2019

The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students perusing academic degrees. The Nancy Fletcher Leadership Scholarship, in the amount of $5,000, will be awarded annually to

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Vital Marketing Research to be Unveiled at #OOH2019

Stephen Freitas | April 8th, 2019

Proving the value and effectiveness of media investments is important to agencies and the brands they serve. That’s why OAAA invests heavily in original marketing research every year. This year several new research reports will be

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OOH, Search Boost US Ad Market

OAAA | April 8th, 2019

Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion. The best performers

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A Quarter of Top OOH Spenders are Major Tech Brands

Steve Nicklin | April 8th, 2019

OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium,

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Programmatic Will Be a Hot Topic at #OOH2019

Stephen Freitas | March 18th, 2019

Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is

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