Celebrities Say it Big with Billboards

Q Chaghtai | May 6th, 2019

Celebrities typically are accustomed to the limelight. They often saturate our social media feeds and cover fashion magazines, appearing in mainstream media and advertising around the world. This international attention comes as no surprise to them

New Scholarship Recognizes Aspiring Female Leaders

OAAA | April 29th, 2019

The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students perusing academic degrees. The Nancy Fletcher Leadership Scholarship, in the amount of $5,000, will be awarded annually to

2019 ANA Media Conference: It’s All About the Consumer

Steve Nicklin | April 15th, 2019

In 2018, 51 percent of Fortune 500 companies had declining profits, which has forced marketers to question which decisions are optimizing growth. Many say the blame falls on “shiny new objects,” such as social media and

Vital Marketing Research to be Unveiled at #OOH2019

Stephen Freitas | April 8th, 2019

Proving the value and effectiveness of media investments is important to agencies and the brands they serve. That’s why OAAA invests heavily in original marketing research every year. This year several new research reports will be

OOH, Search Boost US Ad Market

OAAA | April 8th, 2019

Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion. The best performers

A Quarter of Top OOH Spenders are Major Tech Brands

Steve Nicklin | April 8th, 2019

OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium,

My Turn: New Research Puts OOH Media Under a Microscope

Nancy Fletcher | April 1st, 2019

EVENT DETAILS On May 21, Rishad Tobaccowala speaks at the 2019 OAAA/Geopath OOH Media Conference + Expo at the Aria Resort in Las Vegas. He will offer his analysis of a report based on personal interviews

Programmatic Will Be a Hot Topic at #OOH2019

Stephen Freitas | March 18th, 2019

Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is

Universal Studios to Receive OBIE Hall of Fame Award

Will Collier | March 11th, 2019

Universal Studios, which includes Universal Studios Hollywood, Universal Orlando Resort, and the Universal Pictures Group, has been chosen by the OOH advertising industry and OAAA to receive the 2019 OBIE Hall of Fame Award. Established in

Using OOH to Help the Homeless

Nicole Randall | March 4th, 2019

Action groups and non-profit organizations have used billboards and other OOH advertising formats to raise awareness and seek support for the homeless community. Last October the City of Colorado Springs used billboards to increase outreach for