‘We Deliver:’ OOH Communicates Critical Messages

OAAA | March 26th, 2020

A new adjective in advertising: “contactless.” Advertisers are relying on out of home (OOH) media to communicate to consumers in the context of coronavirus. Sarpino’s pizza delivery is curbside, contactless, and free, says its billboard ad. Most

AT&T to Receive the OBIE Hall of Fame Award for Legacy of Exceptional OOH Advertising

OAAA | March 12th, 2020

112 OOH Campaigns Are Vying for a 2020 OBIE Award

OAAA | March 12th, 2020

Celebrating Valentine’s Day with OOH

OAAA | February 14th, 2020

Valentine’s Day is raking in a record level of spending this year, according to the National Retail Federation. Americans are expected to spend more than $27.4 billion on cards, flowers, chocolates, dinners and more. The average spending

Streaming Services Get Creative with OOH

OAAA | December 2nd, 2019

Disney+’s massive launch campaign includes OOH across the country. Prior to the streaming services premiere date, November 12, OOH ads on multiple static and digital formats promoted original content only to be found on Disney+. Ads

Sometimes a Typo Isn’t a Mistake

OAAA | November 18th, 2019

Honey, an online tool that finds deals, coupons, and discount codes across the internet, is catching eyes in the New York Subway with a typo on its OOH ad. The ad capitalizes on the common grammar

News Publishers Seek Subscribers with OOH

OAAA | November 11th, 2019

Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. These sophisticated campaigns showcase key points about the changing media marketplace: Ad revenue for top

Global Ad Revenue to Grow; OOH Leads Growth in Tech

OAAA | October 28th, 2019

Global ad investment will grow 6 percent to $656 billion in 2020, according to a forecast by market research firm WARC. Internet formats will account for over half of global ad revenue, led by Amazon, Facebook,

Twitter Ups OOH Spending, Experiences

Nicole Randall | September 30th, 2019

It Started With a Rebrand A year ago, Twitter changed the way it, as a company via its own @Twitter handle, engaged with people on the platform. To promote its fresh, irreverent tone, Twitter shared actual

OOH Supports Ad Industry Effort to Help Brands #SeeAll

Nicole Randall | September 23rd, 2019

In a partnership with the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM), OAAA and the OOH industry are participating in a movement designed to create sustainable change in brand