OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Marketing" Category

OOH Supports Ad Industry Effort to Help Brands #SeeAll

Nicole Randall | September 23rd, 2019

In a partnership with the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM), OAAA and the OOH industry are participating in a movement designed to create sustainable change in brand

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New ‘OOH is Real’ Campaign Targets Ad Agency Execs

Nicole Randall | September 23rd, 2019

OAAA and the OOH industry today launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign, created by agency Extra Credit Projects, highlights OOH’s ability to amplify and enhance

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OOH Front and Center at Advertising Week New York

OAAA | September 16th, 2019

OAAA and OOH will have a large presence at this year’s Advertising Week New York, September 23-26. The event takes place at the AMC Lincoln Square 13 movie theater, which OAAA will dominate and surround with

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Facebook: Combine OOH with Facebook Ads

Nicole Randall | September 3rd, 2019

Facebook published a new report that found adding a combination of OOH and Facebook advertising to a media mix can help campaigns reach broader, younger audiences. The report focuses on campaigns in Europe. According to Facebook:

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Where To Be in New York This Fall

Nicole Randall | September 3rd, 2019

OAAA is gearing up for a busy fall. Join OAAA and the OOH industry at the following ad events through the end of the year: Advertising Week New York September 23-26 | New York City |

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Online Services Drive Awareness, Business with OOH

Nicole Randall | August 19th, 2019

“Using mobile in conjunction with OOH is gold,” according to Sruti Dhulipala, senior strategist at global creative shop Stink Studios. The “combination of scale and trustworthiness, especially at a time when digital channels are under increasing

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Why Generation Z Loves OOH

Nicole Randall | June 17th, 2019

Generation Z is a growing marketing demographic as its oldest members are beginning to come of age. Gen Z, defined as those born after 1998, commands $44 billion in buying power. Some reports project this generation

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Celebrities Say it Big with Billboards

Q Chaghtai | May 6th, 2019

Celebrities typically are accustomed to the limelight. They often saturate our social media feeds and cover fashion magazines, appearing in mainstream media and advertising around the world. This international attention comes as no surprise to them

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New Scholarship Recognizes Aspiring Female Leaders

OAAA | April 29th, 2019

The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students perusing academic degrees. The Nancy Fletcher Leadership Scholarship, in the amount of $5,000, will be awarded annually to

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