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Browsing the "Marketing" Category

Celebrating Valentine’s Day with OOH

OAAA | February 14th, 2020

Valentine’s Day is raking in a record level of spending this year, according to the National Retail Federation. Americans are expected to spend more than $27.4 billion on cards, flowers, chocolates, dinners and more. The average spending

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Streaming Services Get Creative with OOH

OAAA | December 2nd, 2019

Disney+’s massive launch campaign includes OOH across the country. Prior to the streaming services premiere date, November 12, OOH ads on multiple static and digital formats promoted original content only to be found on Disney+. Ads

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Sometimes a Typo Isn’t a Mistake

OAAA | November 18th, 2019

Honey, an online tool that finds deals, coupons, and discount codes across the internet, is catching eyes in the New York Subway with a typo on its OOH ad. The ad capitalizes on the common grammar

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News Publishers Seek Subscribers with OOH

OAAA | November 11th, 2019

Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. These sophisticated campaigns showcase key points about the changing media marketplace: Ad revenue for top

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Twitter Ups OOH Spending, Experiences

Nicole Randall | September 30th, 2019

It Started With a Rebrand A year ago, Twitter changed the way it, as a company via its own @Twitter handle, engaged with people on the platform. To promote its fresh, irreverent tone, Twitter shared actual

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OOH Supports Ad Industry Effort to Help Brands #SeeAll

Nicole Randall | September 23rd, 2019

In a partnership with the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM), OAAA and the OOH industry are participating in a movement designed to create sustainable change in brand

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New ‘OOH is Real’ Campaign Targets Ad Agency Execs

Nicole Randall | September 23rd, 2019

OAAA and the OOH industry today launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign, created by agency Extra Credit Projects, highlights OOH’s ability to amplify and enhance

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OOH Front and Center at Advertising Week New York

OAAA | September 16th, 2019

OAAA and OOH will have a large presence at this year’s Advertising Week New York, September 23-26. The event takes place at the AMC Lincoln Square 13 movie theater, which OAAA will dominate and surround with

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Facebook: Combine OOH with Facebook Ads

Nicole Randall | September 3rd, 2019

Facebook published a new report that found adding a combination of OOH and Facebook advertising to a media mix can help campaigns reach broader, younger audiences. The report focuses on campaigns in Europe. According to Facebook:

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