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Browsing the "Marketing" Category

Environmental Messaging On Billboards

Paul Hickman | August 7th, 2018

The “I’m not a trophy” Grizzly Bear billboard out West reminds us of an important point: billboards are a valued platform for environmental messaging. The Center for Biological Diversity put billboards in three Western states to

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Make Your Case with OOH Advertiser Case Studies

Steve Nicklin | July 23rd, 2018

The effectiveness of media investments is more important to advertisers than ever before. Almost every decision-maker appreciates measurable data, and case studies are a direct way to show measurable value of marketing efforts. Many local advertisers

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Fast Food Restaurants Win Big at Cannes

Nicole Randall | June 25th, 2018

Quick-service, or fast food restaurants won big in the Outdoor category at the 2018 Cannes Lions International Festival of Creativity. While QSR is a high-spend category for OOH in the US, with $212 billion in ad

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Change Abounds in the Agency World

Steve Nicklin | April 16th, 2018

Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to

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OAAA’s Report from the 10th Annual OOH Day

Steve Nicklin | December 4th, 2017

For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed

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What’s Next? Big Things Happening in OOH

Nancy Fletcher | September 5th, 2017

OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. OAAA continues to take the OOH story directly to ad agencies and planners.  OAAA’s Steve Nicklin will visit agencies

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