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Browsing the "Marketing" Category

A Quarter of Top OOH Spenders are Major Tech Brands

Steve Nicklin | April 8th, 2019

OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium,

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Programmatic Will Be a Hot Topic at #OOH2019

Stephen Freitas | March 18th, 2019

Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is

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Universal Studios to Receive OBIE Hall of Fame Award

Will Collier | March 11th, 2019

Universal Studios, which includes Universal Studios Hollywood, Universal Orlando Resort, and the Universal Pictures Group, has been chosen by the OOH advertising industry and OAAA to receive the 2019 OBIE Hall of Fame Award. Established in

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Using OOH to Help the Homeless

Nicole Randall | March 4th, 2019

Action groups and non-profit organizations have used billboards and other OOH advertising formats to raise awareness and seek support for the homeless community. Last October the City of Colorado Springs used billboards to increase outreach for

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#OOH2019: Celebration, Inspiration + Transformation

Nancy Fletcher | March 4th, 2019

My Turn The OOH industry’s national conference in May is equal parts celebration, inspiration, and transformation. It’s tough to pick a favorite. With relentless change — in media, in the marketplace, and technology — transformation may

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When a Movie Makes a Billboard Famous

Nicole Randall | February 25th, 2019

Last night at the 2019 Academy Awards, A Star is Born won an Oscar for Best Original Song. Lady Gaga accepted her first Oscar for her role in writing and performing the song “Shallow.” In case

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134 OOH Campaigns Vying for a 2019 OBIE Award

Will Collier | February 25th, 2019

OAAA has revealed 134 finalists for the 2019 OBIE Awards. Now in its 77th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the

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2018 OAAA Communications Report

Nicole Randall | January 16th, 2019

In 2018, OAAA used multiple communication platforms to ensure the press, advertising community, and general public get out of home. To reflect the expanded role and scope of the association in representing the entire OOH industry,

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