OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Trends" Category

OOH in a Global Pandemic

OAAA | March 27th, 2020

With the spread of novel coronavirus (COVID-19) across the world in a matter of weeks, citizens across the globe are doing what they can to care for the sick and prevent further spread. The out of

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OOH Industry Challenge: Finding N95 Respirator Masks

Anna Bager | March 22nd, 2020

  DDI Media in St. Louis found N95 masks in supply bins. The company quickly plans to donate these respirator masks for local health-care workers. Further, the company’s sales force is asking customers to look for

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Sports and Signs Ignite Passion

OAAA | December 9th, 2019

Sports and signs – two deep-cultural taproots in America – ignite special passion when combined. Louisiana State University A current example comes from Baton Rouge, LA. Joe Burrow is quarterback for the top-ranked LSU football team;

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OOH Opportunities in Maine

OAAA | November 25th, 2019

Nearly 30 years ago Maine banned roadside billboards. However, other OOH media formats are quite visible, offering advertisers the opportunity to reach mobile Maine consumers on the go. Healthcare Anthem Blue Cross and Blue Shield in

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Tech Brands Use OOH to Pledge Privacy Commitments

OAAA | November 11th, 2019

Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time,

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OOH’s Connection to Community Makes Headlines

Nicole Randall | November 4th, 2019

News about the passing of Rep. Elijah Cummings (D-MD) quickly spread across the internet, as admirers and constituents praised his accomplishments as a long-time public servant. Digital billboards in Baltimore, Cummings’ hometown and congressional district, posted

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