OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Trends" Category

Cannes OOH Winners Reflect Changing Consumer Demands

Nicole Randall | June 24th, 2019

Winners of Cannes Lions at the International Festival of Creativity were announced last week. Brands that took top Outdoor Lions, which celebrate creativity experienced out of the home, wowed judges with bold campaigns and executions that

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Seek and Ye Shall Find… With Billboards

Nicole Randall | June 10th, 2019

Actress Racquel Bailey paid for two billboard ads in Atlanta near the home of Tyler Perry, famed screenwriter and director, seeking a role in his next production. Days later, she had an audition. Bailey joins the

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Connecting With OOH During My Daily Commute

Q Chaghtai | June 10th, 2019

As I wake to dawn breaking through my 11th floor apartment windows, I gaze off into a perfect view of the city. To the south, I’m greeted by the Capitol building across an expanse of DC

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Billboards Headlining at Coachella

Q Chaghtai | April 22nd, 2019

As the dust settles on the first weekend of the popular Coachella Music Festival, concert-goers are now gearing up for the second and final week of festivities. Sun screen, water, and the latest fashion trends are

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The ‘Instagrammable’ OOH Ad

Q Chaghtai | April 15th, 2019

Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be shared

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McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM

Nicole Randall | March 25th, 2019

McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the

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OOH Working to Combat US Opioid Epidemic

Nicole Randall | March 18th, 2019

Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread

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Athletes to Fans: ‘Thank You’ via Billboards

Nicole Randall | March 18th, 2019

Just introduced as an Oakland Raider, former Steeler wide receiver Antonio Brown has parting words for fans in Pittsburgh: “Thank you.” Brown’s good-bye gesture – after nine seasons and 74 touchdowns in Pittsburgh – is the

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Tourism Ads Target Depending on the Weather

Ken Klein | February 11th, 2019

On February 3 a chilly headline in London’s the Evening Standard read:     The next day, images of smiling, swim-suited paddle boarders in sunny Florida appeared on a network of 68 digital billboards in London,

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