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Browsing the "Trends" Category

Sales Tip: OOH Ad Spends Jumps 40.5% in Q1 2022

Steve Nicklin | June 6th, 2022

In a continuation of the strong finish to 2021, OOH ad spend generated the largest quarterly increase in the medium’s history rising 40.5 percent in the first quarter of 2022. The digital OOH format led total OOH

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Sales Tip: OOH Finishes 2021 Up Almost 17%

Steve Nicklin | April 12th, 2022

OOH advertising spend increased 16.7 percent over 2020, ending with an extraordinarily strong fourth quarter that generated 37.4 percent growth. Total year 2021 OOH spend was $7.1 billion, led by digital OOH with the segment jumping

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Sales Tip: OOH Drives Automotive Category Activation

Steve Nicklin | March 31st, 2022

The latest OAAA and Harris Poll research highlights the many ways automotive advertisers are using OOH to generate consumer attention and drive activation. Over half of US adults in cities with populations of one million plus

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Sales Tip: OOH is Highly Relevant for Special Occasions Shopping

Steve Nicklin | March 17th, 2022

Last week’s webinar highlighting the latest OAAA and Harris Poll research focused on a number of key opportunities for OOH, including the upcoming retail seasons of Mother’s Day, Father’s Day, graduations and weddings. OOH play a significant role in informing

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