OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Trends" Category

GEICO Demonstrates Power of OOH in TV Ads

Nicole Randall | January 14th, 2019

If you’ve been watching network TV lately, you’ve likely seen some of your favorite GEICO commercials from years past. The insurance company, known for their hilarious TV ads, is asking fans to vote for The Best

Read More

2018 Annual Report: Get Big, Get Bold, Get Out of Home

Nancy Fletcher | January 8th, 2019

OAAA Members, Colleagues, and Friends: With broad industry support, OAAA’s 2018 promotional campaign displayed the wisdom of ad legend Stan Richards (peer to Disney, Rockwell, and Warhol in the Art Directors’ Hall of Fame): Out of

Read More

50-Year Milestones: What is Means to the OOH Industry

Nancy Fletcher | December 3rd, 2018

Another out of home (OOH) startup celebrates a major milestone this week. On December 6, FORMETCO marks its 50th year; I’ll be in Georgia at the company’s anniversary celebration, applauding with 400 others. FORMETCO’s milestone –

Read More

OOH Collaboration Yields Big Results

Nancy Fletcher | November 5th, 2018

In our medium, collaboration is as real as our ads, omni-present with impressive results. When the industry convened in Austin last May, OAAA urged more collaboration as a building block for continued growth and relevance. Since

Read More

As Transit Ridership Dips, Advertising Revenue Grows

Ken Klein | September 24th, 2018

Rain from Hurricane Florence closed my entrance to Washington, DC’s Metro system (September 18). At another entrance — unblocked by standing water — I picked up a free newspaper with this sobering headline: “Behind Metro’s diving

Read More

Families Honor One Another with Billboards

Nicole Randall | August 27th, 2018

When East Wake High School in Wake County, NC, adopted a policy that no longer names a class valedictorian, a proud father was determined to ensure his son was still recognized for his achievements. Gary Allmon

Read More
Back to Top ↑