OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Trends" Category

OOH Opportunities in Maine

OAAA | November 25th, 2019

Nearly 30 years ago Maine banned roadside billboards. However, other OOH media formats are quite visible, offering advertisers the opportunity to reach mobile Maine consumers on the go. Healthcare Anthem Blue Cross and Blue Shield in

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Tech Brands Use OOH to Pledge Privacy Commitments

OAAA | November 11th, 2019

Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time,

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OOH’s Connection to Community Makes Headlines

Nicole Randall | November 4th, 2019

News about the passing of Rep. Elijah Cummings (D-MD) quickly spread across the internet, as admirers and constituents praised his accomplishments as a long-time public servant. Digital billboards in Baltimore, Cummings’ hometown and congressional district, posted

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Vaping Industry Facing Multiple Challenges

Nicole Randall | September 30th, 2019

Vaping and e-cigarette issues are quickly evolving. What follows is an update. The number of people with lung illnesses linked to vaping has risen to 805, and 12 people have died, the Centers for Disease Control

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OOH Supports Sustainability Efforts Globally

Nicole Randall | September 23rd, 2019

Greta Thunberg, the 16-year-old Swedish climate activist and Nobel Peace Prize nominee, sailed into New York Harbor August 28 and was met by a fleet of 17 sailboats representing each of the United Nation’s Sustainable Development

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Cannes OOH Winners Reflect Changing Consumer Demands

Nicole Randall | June 24th, 2019

Winners of Cannes Lions at the International Festival of Creativity were announced last week. Brands that took top Outdoor Lions, which celebrate creativity experienced out of the home, wowed judges with bold campaigns and executions that

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Seek and Ye Shall Find… With Billboards

Nicole Randall | June 10th, 2019

Actress Racquel Bailey paid for two billboard ads in Atlanta near the home of Tyler Perry, famed screenwriter and director, seeking a role in his next production. Days later, she had an audition. Bailey joins the

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Connecting With OOH During My Daily Commute

Q Chaghtai | June 10th, 2019

As I wake to dawn breaking through my 11th floor apartment windows, I gaze off into a perfect view of the city. To the south, I’m greeted by the Capitol building across an expanse of DC

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