OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Trends" Category

Vaping Industry Facing Multiple Challenges

Nicole Randall | September 30th, 2019

Vaping and e-cigarette issues are quickly evolving. What follows is an update. The number of people with lung illnesses linked to vaping has risen to 805, and 12 people have died, the Centers for Disease Control

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OOH Supports Sustainability Efforts Globally

Nicole Randall | September 23rd, 2019

Greta Thunberg, the 16-year-old Swedish climate activist and Nobel Peace Prize nominee, sailed into New York Harbor August 28 and was met by a fleet of 17 sailboats representing each of the United Nation’s Sustainable Development

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Cannes OOH Winners Reflect Changing Consumer Demands

Nicole Randall | June 24th, 2019

Winners of Cannes Lions at the International Festival of Creativity were announced last week. Brands that took top Outdoor Lions, which celebrate creativity experienced out of the home, wowed judges with bold campaigns and executions that

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Seek and Ye Shall Find… With Billboards

Nicole Randall | June 10th, 2019

Actress Racquel Bailey paid for two billboard ads in Atlanta near the home of Tyler Perry, famed screenwriter and director, seeking a role in his next production. Days later, she had an audition. Bailey joins the

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Connecting With OOH During My Daily Commute

Q Chaghtai | June 10th, 2019

As I wake to dawn breaking through my 11th floor apartment windows, I gaze off into a perfect view of the city. To the south, I’m greeted by the Capitol building across an expanse of DC

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Billboards Headlining at Coachella

Q Chaghtai | April 22nd, 2019

As the dust settles on the first weekend of the popular Coachella Music Festival, concert-goers are now gearing up for the second and final week of festivities. Sun screen, water, and the latest fashion trends are

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The ‘Instagrammable’ OOH Ad

Q Chaghtai | April 15th, 2019

Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be shared

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McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM

Nicole Randall | March 25th, 2019

McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the

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OOH Working to Combat US Opioid Epidemic

Nicole Randall | March 18th, 2019

Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread

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