OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Trends" Category

Billboards Headlining at Coachella

Q Chaghtai | April 22nd, 2019

As the dust settles on the first weekend of the popular Coachella Music Festival, concert-goers are now gearing up for the second and final week of festivities. Sun screen, water, and the latest fashion trends are

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The ‘Instagrammable’ OOH Ad

Q Chaghtai | April 15th, 2019

Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be shared

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McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM

Nicole Randall | March 25th, 2019

McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the

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OOH Working to Combat US Opioid Epidemic

Nicole Randall | March 18th, 2019

Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread

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Athletes to Fans: ‘Thank You’ via Billboards

Nicole Randall | March 18th, 2019

Just introduced as an Oakland Raider, former Steeler wide receiver Antonio Brown has parting words for fans in Pittsburgh: “Thank you.” Brown’s good-bye gesture – after nine seasons and 74 touchdowns in Pittsburgh – is the

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Tourism Ads Target Depending on the Weather

Ken Klein | February 11th, 2019

On February 3 a chilly headline in London’s the Evening Standard read:     The next day, images of smiling, swim-suited paddle boarders in sunny Florida appeared on a network of 68 digital billboards in London,

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GEICO Demonstrates Power of OOH in TV Ads

Nicole Randall | January 14th, 2019

If you’ve been watching network TV lately, you’ve likely seen some of your favorite GEICO commercials from years past. The insurance company, known for their hilarious TV ads, is asking fans to vote for The Best

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2018 Annual Report: Get Big, Get Bold, Get Out of Home

Nancy Fletcher | January 8th, 2019

OAAA Members, Colleagues, and Friends: With broad industry support, OAAA’s 2018 promotional campaign displayed the wisdom of ad legend Stan Richards (peer to Disney, Rockwell, and Warhol in the Art Directors’ Hall of Fame): Out of

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50-Year Milestones: What is Means to the OOH Industry

Nancy Fletcher | December 3rd, 2018

Another out of home (OOH) startup celebrates a major milestone this week. On December 6, FORMETCO marks its 50th year; I’ll be in Georgia at the company’s anniversary celebration, applauding with 400 others. FORMETCO’s milestone –

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