OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Trends" Category

My Turn: What’s On Tap from OAAA for OOH

Nancy Fletcher | February 5th, 2018

Some say the year actually begins after the Super Bowl. No matter when your calendar starts, there’s plenty on tap from OAAA for the OOH industry. Get out your day-planner, as I highlight a robust list

Read More

Four Months to GO2018

Kym Frank | January 22nd, 2018

There has never been a more exciting time to be part of the out of home (OOH) advertising industry. With campaigns featuring amazing interactive technologies along with major advancements in targeting, profiling, and measurement capabilities, OOH

Read More

OAAA Goes Behind the Scenes of ‘Three Billboards’ Movie

Ken Klein | November 20th, 2017

“Three Billboards Outside Ebbing Missouri” – the People’s Choice winner at Toronto’s film festival – is an R-rated dark comedy starring Oscar winner Frances McDormand. The plot: a grieving mom uses billboards to pressure the small-town

Read More

OOH Outperforms Traditional Media Across the Globe

Steve Nicklin | August 14th, 2017

“Thanks to favorable lifestyle evolutions, innovation and investment from media owners and public authorities, global OOH has been the only ‘traditional’ media category to show consistent growth in the last ten years, while TV and radio

Read More

Donation Appeal for Photo Ark

Nancy Fletcher | August 2nd, 2017

This summer, millions of people will see National Geographic Photo Ark images on OOH advertising displays, thanks to broad industry support. Please join OAAA in also supporting Photo Ark and its important mission by making a

Read More

The Moment of OOH Realization: ‘Ah Ha!’

Stephen Freitas | June 19th, 2017

During the co-chairs opening remarks at the 2017 OAAA\Geopath National Convention + Expo, Kevin Gleason and David Krupp each discussed their “ah-ha moment” — when they first recognized the enormous power and potential of the OOH

Read More

How Far We’ve Come in the Last 25 Years

Nancy Fletcher | April 20th, 2017

Over the Easter holiday weekend, I enjoyed a pleasant Twitter exchange with Douglas Watts, strategic communications consultant and president of Urban Media Group. As you will see in the tweets below, I thanked him for his

Read More

OOH in a Self-Driving America

Paul Cook | April 18th, 2017

Fully automated vehicles (AVs) are the future of transportation and mobility in America and will be a disruptive force across the economy. A new report explores the trend toward automated driving. How long will it take?

Read More

2017 CPM Media Inflation Projections

Steve Nicklin | March 27th, 2017

MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good

Read More
Back to Top ↑