Browsing the "Trends" Category
Paul Cook | April 18th, 2017
Fully automated vehicles (AVs) are the future of transportation and mobility in America and will be a disruptive force across the economy. A new report explores the trend toward automated driving. How long will it take?
Steve Nicklin | March 27th, 2017
MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good
Ian Dallimore | February 10th, 2017
Last year, the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process – from planning and buying
Nancy Fletcher | February 6th, 2017
After the swearing-in and inaugural events in Washington, DC, I just returned from the road. As we launch a new year with a new Congress and a new President, OAAA members want to know what’s next.
Nancy Fletcher | January 30th, 2017
Registration is open for LookOut, the 2017 OAAA/Geopath convention May 15-17, 2017 in New Orleans (https://lookout2017.com/ on the OAAA website). Insider asked Nancy Fletcher to reflect on highlights from last year’s convention and to talk about
Nicole Randall | January 9th, 2017
COMMUNICATIONS REPORT OAAA used all communication platforms at the association’s disposal in 2016, informing, educating, and promoting the power of OOH to the press, advertising community, and general public. Real. Powerful. Communications. Throughout the year, OAAA
Myron Laible | October 20th, 2016
We are bombarded daily by predictions about lifestyle changes fueled by cultural shifts, demographic patterns, and emerging technologies. Speculation about and preparing for autonomous vehicles is one of these changes that has the potential to greatly
Nancy Fletcher | October 3rd, 2016
Real Progress . . . The Best is Yet to Come Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota
Nancy Fletcher | September 6th, 2016
After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service,
Ken Klein | August 25th, 2016
American’s long birthday party for its National Parks ends today, August 25. A sophisticated multi-media campaign celebrated the centennial of the National Park Service (1916-2016), relying on out of home (OOH) formats nationwide. Did it work?