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Browsing the "Trends" Category

As Transit Ridership Dips, Advertising Revenue Grows

Ken Klein | September 24th, 2018

Rain from Hurricane Florence closed my entrance to Washington, DC’s Metro system (September 18). At another entrance — unblocked by standing water — I picked up a free newspaper with this sobering headline: “Behind Metro’s diving

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Families Honor One Another with Billboards

Nicole Randall | August 27th, 2018

When East Wake High School in Wake County, NC, adopted a policy that no longer names a class valedictorian, a proud father was determined to ensure his son was still recognized for his achievements. Gary Allmon

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Musicians Use OOH to Tease Fans, Ignite Social Engagement

Nicole Randall | July 16th, 2018

Recording artists and bands love OOH tease-and-reveal campaigns. They use cryptic messages in major markets to engage super fans, ignite social media, and hype big announcements. The most recent example comes from alternative hip-hop duo Twenty

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