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Browsing the "Trends" Category

The Moment of OOH Realization: ‘Ah Ha!’

Stephen Freitas | June 19th, 2017

During the co-chairs opening remarks at the 2017 OAAA\Geopath National Convention + Expo, Kevin Gleason and David Krupp each discussed their “ah-ha moment” — when they first recognized the enormous power and potential of the OOH

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How Far We’ve Come in the Last 25 Years

Nancy Fletcher | April 20th, 2017

Over the Easter holiday weekend, I enjoyed a pleasant Twitter exchange with Douglas Watts, strategic communications consultant and president of Urban Media Group. As you will see in the tweets below, I thanked him for his

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OOH in a Self-Driving America

Paul Cook | April 18th, 2017

Fully automated vehicles (AVs) are the future of transportation and mobility in America and will be a disruptive force across the economy. A new report explores the trend toward automated driving. How long will it take?

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2017 CPM Media Inflation Projections

Steve Nicklin | March 27th, 2017

MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good

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OAAA Now Offering ‘ Tech Ed’

Ian Dallimore | February 10th, 2017

Last year, the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process – from planning and buying

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Look Out: An Amazing Year is Ahead

Nancy Fletcher | February 6th, 2017

After the swearing-in and inaugural events in Washington, DC, I just returned from the road. As we launch a new year with a new Congress and a new President, OAAA members want to know what’s next.

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2016 OAAA Communications & Public Service Reports

Nicole Randall | January 9th, 2017

COMMUNICATIONS REPORT OAAA used all communication platforms at the association’s disposal in 2016, informing, educating, and promoting the power of OOH to the press, advertising community, and general public. Real. Powerful. Communications. Throughout the year, OAAA

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Autonomous Cars – Get Your Game Face on for Change

Myron Laible | October 20th, 2016

We are bombarded daily by predictions about lifestyle changes fueled by cultural shifts, demographic patterns, and emerging technologies. Speculation about and preparing for autonomous vehicles is one of these changes that has the potential to greatly

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Nancy Fletcher’s 25-Year Perspective

Nancy Fletcher | October 3rd, 2016

Real Progress . . . The Best is Yet to Come Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota

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