Kantar: OOH Political Advertising Spend Up in Q1

OAAA | May 19th, 2020

Political-ad spend on out of home media was up in the first quarter of 2020 and also up in March compared to similar period in 2018, according to Kantar tracking. The latest snapshot: In the first

Remembering Industry legend Lewis Manderson Jr.

OAAA | May 11th, 2020

The OOH industry mourned the passing of Lewis Manderson, a World War II combat veteran who founded an out of home media company, entered the industry’s Hall of Fame, and chaired its trade association. Manderson: Founded

OAAA Fighting for Stimulus

OAAA | May 7th, 2020

The Out of Home Advertising Association of America (OAAA) continues to push Congress and the Administration to help businesses injured by government restrictions on mobility. This week, OAAA is urging Congress to clarify that business expenses

“Personal Travel Increasing” States USDOT

OAAA | May 6th, 2020

Personal travel has increased daily since April 15, top federal researchers said May 6 on a webinar hosted by the Out of Home Advertising Association of America (OAAA). In 78 metropolitan areas, personal travel has increased

A Tribute to Rick Del Mastro

OAAA | April 27th, 2020

Industry leader, OAAA Board member, and celebrated New Yorker, Rick Del Mastro, passed away earlier this month after an intense fight with COVID-19. “Rick loved this industry, our trade association, and his colleagues,” said Anna Bager.

What People Are Saying: Gracias de billboard electronicas…

OAAA | April 9th, 2020

Connecticut Governor Ned Lamont said thank you — again — to out of home media, this time in Spanish. Earlier, Governor Lamont, on his official Twitter account, also thanked out of home advertisers in English including

Wildlife Rescue in Australia Recognizes US OOH Industry

OAAA | January 27th, 2020

When news hit the US about the devastation Australians and the nation’s wildlife are facing due to unprecedented fires across the continent, the OOH industry quickly banded together to offer support. In collaboration with the Outdoor

Proximity to Power Pushes Advocacy-Ad Demand

Anna Bager | December 20th, 2019

New Case Studies Showcase the Power of OOH

OAAA | December 16th, 2019

Everyone notices success, and testimonials can carry significant weight with advertisers. Often when key category players in a market invest in OOH, they see competitors also develop more interest in the medium. Case studies are those