Congratulations to the 2021 OOH Media Plan Award Winners

OAAA | December 9th, 2021

Out of home (OOH) and digital out of home (DOOH) campaigns have a unique ability to tap into the emotional fabric of society and promote positive messages of change — and there’s no better example of

2021 Top Ten (Regulatory/Political)

OAAA | December 2nd, 2021

This year — wedged between the presidential and mid-term elections — was packed with newsy developments about out of home advertising: 1. The US Supreme Court heard a billboard case for the first time in four

OAAA Elevates Three Leaders to Senior Roles

OAAA | November 9th, 2021

OAAA has promoted three long-time staff members to senior leadership roles. Each person has made essential contributions over several years and more recently has helped the association refocus priorities and services during the pandemic, each in

The most FOARE Scholarships presented in a single year

OAAA | September 29th, 2021

It’s been 20 years since The Foundation for Outdoor Research and Education (FOARE) started giving scholarships to help support the education and career goals of students who are part of the OOH family, along with students

Local Advertiser Focus: Maximizing Local Ad Agency Partnerships

Steve Nicklin | September 17th, 2021

Last week’s Sales Tip focused on local advertisers’ sentiment, so this week’s follow up is Borrell’s Local Advertising Agency Survey, which was also fielded from April – June 2021. The key takeaways from Borrell’s Local Agency

OOH Industry Salutes Robert Campbell of Lamar

Ken Klein | May 12th, 2021

The “A” is for Alabama . . . and (effective) advocate. On May 12, industry peers and competitors saluted Lamar Regional Manager Robert Campbell’s long, productive career. He retires effective June 30. Campbell joined Lamar Advertising in 1972 as a posting

Reminder: June 16 Is The Deadline For Receipt Of FOARE Scholarship Applications

OAAA | April 29th, 2021

June 16, 2021 is the deadline for receipt of applications for 10 scholarships to be awarded by the Foundation for Outdoor Advertising Research and Education (FOARE) for the 2021-2022 academic year. Applications are available on the

The Taxman is Stirring

OAAA | March 24th, 2021

Oddsmakers agreed that prospects for the Biden Administration’s tax proposals went up when two Democrats won Senate runoffs in Georgia on January 5, giving Democrats control of the White House, the Senate and the House of

Other Media Love Out of Home Media

Ken Klein | January 7th, 2021

Ad Age says NBC’s promotion of its show “Mr. Mayor” starring Ted Danson is a “love letter to Los Angeles.” In this case, the “love letter” is billboards and other out of home displays. The network

2020 Top Ten (Political Affairs)

Ken Klein | December 21st, 2020

1. Out of home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding