OAAA leadership on association news and industry insights for the out of home (OOH) professional

Browsing the "Uncategorized" Category

New Case Studies Showcase the Power of OOH

OAAA | December 16th, 2019

Everyone notices success, and testimonials can carry significant weight with advertisers. Often when key category players in a market invest in OOH, they see competitors also develop more interest in the medium. Case studies are those

Read More

OAAA Update: New Scholarship, Nancy Fletcher Honored

OAAA | November 18th, 2019

The Zukin family (Meadow/Stott Outdoor Advertising) announced an endowed college scholarship to honor Joseph Zukin (1926-2018). Mike Zukin made the announcement during the Foundation for Outdoor Advertising Research & Education (FOARE) Board of Directors meeting November

Read More

Schwab TV Commercials Love Out of Home

Nicole Randall | October 21st, 2019

Stock-trading commissions may be fading, but not Charles Schwab’s affection for out of home (OOH) media. During the Oklahoma-Texas college football telecast on FOX October 12, I saw Schwab’s 30-second spot that features multiple OOH formats:

Read More

DOOH Alerts Warn Citizens Ahead of Hurricane Dorian

Nicole Randall | September 9th, 2019

States in the path of Hurricane Dorian used digital billboards to communicate emergency messages to the public last week. States in the path of Hurricane Dorian used digital billboards to communicate emergency messages to the public

Read More

The Representation of Women in OOH Ads

Nicole Randall | April 29th, 2019

Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every

Read More
Back to Top ↑