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Schwab TV Commercials Love Out of Home

Nicole Randall | October 21st, 2019

Stock-trading commissions may be fading, but not Charles Schwab’s affection for out of home (OOH) media. During the Oklahoma-Texas college football telecast on FOX October 12, I saw Schwab’s 30-second spot that features multiple OOH formats:

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DOOH Alerts Warn Citizens Ahead of Hurricane Dorian

Nicole Randall | September 9th, 2019

States in the path of Hurricane Dorian used digital billboards to communicate emergency messages to the public last week. States in the path of Hurricane Dorian used digital billboards to communicate emergency messages to the public

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The Representation of Women in OOH Ads

Nicole Randall | April 29th, 2019

Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every

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Nancy Fletcher, OAAA President & CEO, to Retire

OAAA | February 4th, 2019

Fletcher helped lead the transformation of OOH advertising for nearly three decades. OAAA announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at

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2018 OAAA Public Service Report

Nicole Randall | January 18th, 2019

In 2018, OAAA launched new public service efforts, forged lasting relationships, and continued to support long-time partners that get out of home, facilitating the industry’s donation of more than $500 million in media space. Serving &

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2018 OAAA Membership Report

Marci Werlinich | January 11th, 2019

In 2018, OAAA provided a high level of service to its members, offering enhanced tools, education, best practices, and resources its members need to ensure advertisers get out of home. Serving Members OAAA members remain pleased

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