Billboard Relocation Saves Taxpayer Money, Says New Government-Sponsored Report

Kerry Yoakum | April 29th, 2019

Relocating billboards as an alternative to government acquisition saves substantial tax dollars, says a new government-sponsored report written by top experts. “The relocation of an outdoor advertising sign will typically be substantially less expensive to the

The Representation of Women in OOH Ads

Nicole Randall | April 29th, 2019

Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every

Nancy Fletcher, OAAA President & CEO, to Retire

OAAA | February 4th, 2019

Fletcher helped lead the transformation of OOH advertising for nearly three decades. OAAA announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at

2018 OAAA Public Service Report

Nicole Randall | January 18th, 2019

In 2018, OAAA launched new public service efforts, forged lasting relationships, and continued to support long-time partners that get out of home, facilitating the industry’s donation of more than $500 million in media space. Serving &

2018 OAAA Membership Report

Marci Werlinich | January 11th, 2019

In 2018, OAAA provided a high level of service to its members, offering enhanced tools, education, best practices, and resources its members need to ensure advertisers get out of home. Serving Members OAAA members remain pleased

10 OOH Media Plan Awards Presented to Exceptional Ad Campaigns

Nicole Randall | December 10th, 2018

OAAA awarded the 2018 OOH Media Plan of the Year to Posterscope for FOX Sports last week in New York at The AD Club of New York’s 11th annual OOH:NOW Conference.OAAA awarded the 2018 OOH Media

Thanksgiving… From Chico, CA

Nancy Fletcher | November 21st, 2018

Chances are you’ve never met this guy, Tyler Burrows. Looking at us from his ladder, Tyler reveals much about the OOH industry… especially at Thanksgiving. Tyler, like other employees at Stott Outdoor Advertising based in Chico, CA,

How a Statewide Anti-Opioid OOH Campaign Got People to ‘Start Talking’

Ken Klein | October 31st, 2018

I was in Ohio last week for a university advisory board. While there, I met Ohio Public Safety Director John Born, who said pro bono billboards were impactful and measurable in the state’s ongoing fight against

Signs on the Right of Way: Right vs Wrong

Hunter Odom | September 10th, 2018

Pressure is constant to liberalize longstanding restrictions against commercial use of highway right of way, as government looks for new ways to fund transportation. Debate about the future use of public right of way begs the