special reports

OAAA leadership on association news and industry insights for the out of home (OOH) professional

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Other Media Love Out of Home Media

Ken Klein | January 7th, 2021

Ad Age says NBC’s promotion of its show “Mr. Mayor” starring Ted Danson is a “love letter to Los Angeles.” In this case, the “love letter” is billboards and other out of home displays. The network

2020 Top Ten (Political Affairs)

Ken Klein | December 21st, 2020

1. Out of home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding

Top Take-Aways from 18th OAAA Legal Seminar

Ken Klein | December 10th, 2020

Beware of the Tax Man Next year will be pivotal for billboard taxation. The highest court in Maryland will render a decision on the constitutionality of Baltimore’s billboard tax, enacted in 2013. The Ohio Supreme Court

OOH Industry Mourns Loss of Wade Leslie

OAAA | November 6th, 2020

Longtime industry leader Wade Leslie IV, president and chief executive officer of West Virginia Outdoor Advertising, died at home on November 3. He was 57. “A great guy who was great for the industry,” summed up

Bright Idea: Out of Home Converts to Better Lighting

Ken Klein | July 7th, 2020

Out of home media is completing a basic but meaningful step for sustainability: switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology

Q&A with Hall of Fame OOH Veteran Don Avjean

OAAA | June 24th, 2020

Don Avjean of OUTFRONT Media plans to retire at the end of July after nearly 50 years in the industry. Click here for OAAA’s Special Report, video tribute to Avjean is below. OAAA intern Julia Cullinan

Across the Desk: Christian Vollerslev

OAAA | June 24th, 2020

What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I

Out-of-Home and Brand Safety in the COVID-19 Era

OAAA | June 24th, 2020

On June 16, Anna Bager, President and CEO of the Out of Home Advertising Association of America (OAAA) sat down with Scott Wells, CEO of Clear Channel Outdoor Americas (CCOA) for an engaging and oftentimes surprising

OOH Industry Salutes Marine, Marathoner Don Avjean

OAAA | June 23rd, 2020

The out of home media industry honored Don Avjean for nearly a half-century of innovation and effective advocacy. Avjean, whose career started in 1973, plans to retire from OUTFRONT Media at the end of July. Avjean

Cannabis Update: What’s Up With This Growth Category?

OAAA | June 17th, 2020

Expect three “more” trends: more legal cannabis, more demand for cannabis advertising, and more debate. Here are highlights of OAAA’s June 17 webinar: Revenue-hungry state and local governments are collecting millions in taxes and fees. Cannabis