Proximity to Power Pushes Advocacy-Ad Demand

Anna Bager | December 20th, 2019

New Case Studies Showcase the Power of OOH

OAAA | December 16th, 2019

Everyone notices success, and testimonials can carry significant weight with advertisers. Often when key category players in a market invest in OOH, they see competitors also develop more interest in the medium. Case studies are those

Salute to Political Involvement

OAAA | December 9th, 2019

OAAA Update: New Scholarship, Nancy Fletcher Honored

OAAA | November 18th, 2019

The Zukin family (Meadow/Stott Outdoor Advertising) announced an endowed college scholarship to honor Joseph Zukin (1926-2018). Mike Zukin made the announcement during the Foundation for Outdoor Advertising Research & Education (FOARE) Board of Directors meeting November

OAAA Launches Initiative Focused on Analytics, Data Use, and programmatic for OOH

OAAA | November 5th, 2019

New Committees to Explore, Facilitate OOHtech Standards and Education The Out of Home Advertising Association of America (OAAA) is leading OOH industry efforts to facilitate automated transactions at scale and to integrate OOH seamlessly into the

Schwab TV Commercials Love Out of Home

Nicole Randall | October 21st, 2019

Stock-trading commissions may be fading, but not Charles Schwab’s affection for out of home (OOH) media. During the Oklahoma-Texas college football telecast on FOX October 12, I saw Schwab’s 30-second spot that features multiple OOH formats:

DOOH Alerts Warn Citizens Ahead of Hurricane Dorian

Nicole Randall | September 9th, 2019

States in the path of Hurricane Dorian used digital billboards to communicate emergency messages to the public last week. States in the path of Hurricane Dorian used digital billboards to communicate emergency messages to the public

11 Students Receive Scholarships from FOARE

Nicole Randall | September 3rd, 2019

Billboard Relocation Saves Taxpayer Money, Says New Government-Sponsored Report

Kerry Yoakum | April 29th, 2019

Relocating billboards as an alternative to government acquisition saves substantial tax dollars, says a new government-sponsored report written by top experts. “The relocation of an outdoor advertising sign will typically be substantially less expensive to the

The Representation of Women in OOH Ads

Nicole Randall | April 29th, 2019

Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every