FOARE to Award 10 Scholarships to Students with Connections to Out of Home Industry; Deadline for Application is June 30

OAAA | May 26th, 2020

The Foundation for Outdoor Advertising Research and Education (FOARE) will award ten scholarships for the 2020-2021 academic year in the amount of $5,000 each to students with connections to the OOH industry. The FOARE Board has

Making the Case for OOH: 2020 Local Case Study Award Winners

OAAA | May 26th, 2020

Case studies are powerful testimonials and the OAAA case study library contains over 600 examples of how OOH is creating results in markets across the US. The fifth annual OAAA/Geopath Local Case Study Contest produced a record 64

Across the Desk: Marc Fenty

OAAA | May 26th, 2020

What excites you about OOH right now? The Big Comeback. We are living through some unprecedented times but thanks to data its building up to a revitalization and opportunity for our industry and our jobs at

#SendingLove across the Globe with a Massive Digital Out of Home Campaign

OAAA | May 24th, 2020

User-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are seen by millions. #SendingLove” is a global initiative to promote messages of love that unite communities all over the world

Kantar: OOH Political Advertising Spend Up in Q1

OAAA | May 19th, 2020

Political-ad spend on out of home media was up in the first quarter of 2020 and also up in March compared to similar period in 2018, according to Kantar tracking. The latest snapshot: In the first

Remembering Industry legend Lewis Manderson Jr.

OAAA | May 11th, 2020

The OOH industry mourned the passing of Lewis Manderson, a World War II combat veteran who founded an out of home media company, entered the industry’s Hall of Fame, and chaired its trade association. Manderson: Founded

OAAA Fighting for Stimulus

OAAA | May 7th, 2020

The Out of Home Advertising Association of America (OAAA) continues to push Congress and the Administration to help businesses injured by government restrictions on mobility. This week, OAAA is urging Congress to clarify that business expenses

“Personal Travel Increasing” States USDOT

OAAA | May 6th, 2020

Personal travel has increased daily since April 15, top federal researchers said May 6 on a webinar hosted by the Out of Home Advertising Association of America (OAAA). In 78 metropolitan areas, personal travel has increased

A Tribute to Rick Del Mastro

OAAA | April 27th, 2020

Industry leader, OAAA Board member, and celebrated New Yorker, Rick Del Mastro, passed away earlier this month after an intense fight with COVID-19. “Rick loved this industry, our trade association, and his colleagues,” said Anna Bager.

What People Are Saying: Gracias de billboard electronicas…

OAAA | April 9th, 2020

Connecticut Governor Ned Lamont said thank you — again — to out of home media, this time in Spanish. Earlier, Governor Lamont, on his official Twitter account, also thanked out of home advertisers in English including