special reports

OAAA leadership on association news and industry insights for the out of home (OOH) professional

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OAAA’s Take on Advertising Week 2017

Alli Collier | September 29th, 2017

Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in

OOH Events at 2017 Advertising Week

Stephen Freitas | September 18th, 2017

This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of

Hurricane Response Shows Speed and Reach of Out of Home Media

Nancy Fletcher | September 14th, 2017

Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened

OOH Outperforms Traditional Media Across the Globe

Steve Nicklin | August 14th, 2017

“Thanks to favorable lifestyle evolutions, innovation and investment from media owners and public authorities, global OOH has been the only ‘traditional’ media category to show consistent growth in the last ten years, while TV and radio

How Smart Cities Like New York City Will Drive Enterprise Change

Mike Elgan | July 31st, 2017

Everybody talks about smart cities, but few are doing anything about it. New York City is an exception. It’s in the early stages of an ambitious project to blanket the city with ultrafast Wi-Fi via smart kiosks,

Finding Answers to Media Mix Questions in the Great Outdoors

Paul Lenhart | July 27th, 2017

It’s a great time to re-imagine the role and effectiveness of each medium within today’s media mix. In this era of increasing complexity, with on-demand content, consumer empowerment and personalization, continued fragmentation and even societal elements

2016 FOARE Report

Myron Laible | January 11th, 2017

The Foundation for Outdoor Advertising Research and Education (FOARE) continues a long-standing commitment to foster real research and education on issues critical to OOH. Real. Powerful. Education. FOARE launched a new scholarship endowment program in 2016,

2016 OAAA Annual Report: Real. Powerful. Results.

Nancy Fletcher | January 3rd, 2017

Good trade associations provide advocacy, networking, education, and a common voice. But what really counts is results: demonstrable, bottom-line victories. Together, this year we won in court, we positioned the industry for continued progress amidst a

How a Community, Industry Came Together During the #LAFlood

Ian Dallimore | August 31st, 2016

Imagine purchasing a home. Do you buy flood insurance or do you not? If the mortgage company doesn’t require it, then why would you? They require it for any homes that lay in a flood plain,

OOH Industry Rallies to Support Flood Relief Efforts in Louisiana

Nancy Fletcher | August 26th, 2016

When tragedy occurs, unity follows. If ever I’ve seen an example of this in the OOH industry, it is now. Following multiple days of heavy rains and storms two weeks ago, areas of Southern Louisiana began