Congress Improves Paycheck Protection

OAAA | June 4th, 2020

The US Senate approved legislation to improve the Paycheck Protection Program, sending the bill to the President for signature. Senate action came June 3; the House voted 471-1 on May 28 to revise the Paycheck Protection

House Highway Bill: What Impacts Out of Home?

OAAA | June 3rd, 2020

House Democrats unveiled their infrastructure bill June 3. Here’s what it means for out of home media: Billboard regulations (Highway Beautification Act of 1965) would remain in place. Federal law requires that billboard owners and landowners

FOARE to Award 10 Scholarships to Students with Connections to Out of Home Industry; Deadline for Application is June 30

OAAA | May 26th, 2020

The Foundation for Outdoor Advertising Research and Education (FOARE) will award ten scholarships for the 2020-2021 academic year in the amount of $5,000 each to students with connections to the OOH industry. The FOARE Board has

Making the Case for OOH: 2020 Local Case Study Award Winners

OAAA | May 26th, 2020

Case studies are powerful testimonials and the OAAA case study library contains over 600 examples of how OOH is creating results in markets across the US. The fifth annual OAAA/Geopath Local Case Study Contest produced a record 64

Across the Desk: Marc Fenty

OAAA | May 26th, 2020

What excites you about OOH right now? The Big Comeback. We are living through some unprecedented times but thanks to data its building up to a revitalization and opportunity for our industry and our jobs at

#SendingLove across the Globe with a Massive Digital Out of Home Campaign

OAAA | May 24th, 2020

User-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are seen by millions. #SendingLove” is a global initiative to promote messages of love that unite communities all over the world

Kantar: OOH Political Advertising Spend Up in Q1

OAAA | May 19th, 2020

Political-ad spend on out of home media was up in the first quarter of 2020 and also up in March compared to similar period in 2018, according to Kantar tracking. The latest snapshot: In the first

Remembering Industry legend Lewis Manderson Jr.

OAAA | May 11th, 2020

The OOH industry mourned the passing of Lewis Manderson, a World War II combat veteran who founded an out of home media company, entered the industry’s Hall of Fame, and chaired its trade association. Manderson: Founded

OAAA Fighting for Stimulus

OAAA | May 7th, 2020

The Out of Home Advertising Association of America (OAAA) continues to push Congress and the Administration to help businesses injured by government restrictions on mobility. This week, OAAA is urging Congress to clarify that business expenses

“Personal Travel Increasing” States USDOT

OAAA | May 6th, 2020

Personal travel has increased daily since April 15, top federal researchers said May 6 on a webinar hosted by the Out of Home Advertising Association of America (OAAA). In 78 metropolitan areas, personal travel has increased