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The Representation of Women in OOH Ads

Nicole Randall | April 29th, 2019

Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every

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Nancy Fletcher, OAAA President & CEO, to Retire

OAAA | February 4th, 2019

Fletcher helped lead the transformation of OOH advertising for nearly three decades. OAAA announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at

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2018 OAAA Public Service Report

Nicole Randall | January 18th, 2019

In 2018, OAAA launched new public service efforts, forged lasting relationships, and continued to support long-time partners that get out of home, facilitating the industry’s donation of more than $500 million in media space. Serving &

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2018 OAAA Membership Report

Marci Werlinich | January 11th, 2019

In 2018, OAAA provided a high level of service to its members, offering enhanced tools, education, best practices, and resources its members need to ensure advertisers get out of home. Serving Members OAAA members remain pleased

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Thanksgiving… From Chico, CA

Nancy Fletcher | November 21st, 2018

Chances are you’ve never met this guy, Tyler Burrows. Looking at us from his ladder, Tyler reveals much about the OOH industry… especially at Thanksgiving. Tyler, like other employees at Stott Outdoor Advertising based in Chico, CA,

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Signs on the Right of Way: Right vs Wrong

Hunter Odom | September 10th, 2018

Pressure is constant to liberalize longstanding restrictions against commercial use of highway right of way, as government looks for new ways to fund transportation. Debate about the future use of public right of way begs the

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