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Published on January 14th, 2019 | by Nicole Randall

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GEICO Demonstrates Power of OOH in TV Ads

Nicole Randall

Nicole Randall OAAA Communications Senior Director


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If you’ve been watching network TV lately, you’ve likely seen some of your favorite GEICO commercials from years past. The insurance company, known for their hilarious TV ads, is asking fans to vote for The Best of Geico for a chance to appear in an upcoming commercial.

This tongue-in-cheek online ad asks for your vote.

In the running is a commercial that features OOH advertising. The notorious Geico caveman disapproves of a Geico airport ad.

OAAA, of course, voted for this one, as we hope you do. Vote here.

Upon further reflection of previous Geico TV ads, we recall many that have spotlighted OOH.

Geico is known for using OOH for branding campaigns. The insurance company has maintained a spot on the Top 10 OOH Advertisers list for years, ranking at #3 in 2017 with $54 million in OOH spend.

“It makes sense Geico so often features its own OOH ads in TV commercials,” said OAAA’s Chief Marketing Officer Stephen Freitas. “Consumers see the Geico brand along roads and across cities everywhere. Using OOH in TV helps add that extra level of relatability for consumers.”

Here is a collection of Geico TV ads that spotlight OOH:

Billboards:

2012: “Live Under a Rock”

2013: “Owls”

2014: “GEICO Motorcycle Insurance TV Commercial, Song by The Wallflowers”

2014: “Bad News”

Bus Shelter:

2014: “Great Wall”

Elevator:

2014: “Auctioneer”

Taxi Top:

2013: “Ancient Pyramids”

Stadium:

2014: “Game Show Host”

Ariel Banner:

2013: “Houdini”

Other brands often use OOH formats in TV ads, as well. OAAA’s Ken Klein featured these and many others in a recent Medium article.

Are you aware of other TV ads that feature OOH formats? Please send them to Nicole Randall at nrandall@oaaa.org.

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