A Week in the Life of the OOH Road Show
OAAA recently took the OOH capabilities road show to Portland, Seattle, and Omaha. In one week, I visited with 20 marketing and advertising agencies, four OOH specialists, six OOH media companies, and made a special stop to visit with media planners at Amazon headquarters.
That’s 31 presentations in seven days about the power of today’s OOH.
What follows is a sampling of highlights, insights, friends, and fans of OOH made along the way.

The Billups group, including past OOH media conference chair David Krupp, had a lively conversation about the capabilities of OOH in today’s media marketplace.
The big team at Pacific Outdoor was really engaged and excited to hear about the many OAAA research reports. The Nielsen Poster study has been a strong asset for them. Immediately following the meeting, a senior account executive reached out to request OOH research and a copy of the OOH Capabilities presentation to use in upcoming client and agency meetings.
Omaha, NE

The media team at Right Idea Media & Creative in Council Bluffs, IA, are pointing to a 3M sticker product that adheres to a surface when heated.