Myron Laible | January 17th, 2018
In 2017, OAAA was the voice of a united industry in promoting education and research initiatives critical to OOH. Providing Scholarships In 2017, the Foundation for Outdoor Advertising Research and Education (FOARE) selected 10 students to
Kerry Yoakum | January 16th, 2018
In 2017, OAAA was the voice of a united OOH Industry to improve and enhance safety of operations and technologies. Guiding Safety and Operations A voice for safety, OAAA represented the industry as the US Department
Nicole Randall | January 11th, 2018
In 2017, OAAA was the voice of a united industry in serving and protecting communities, donating more than $500 million in media space. Serving Communities OAAA continues to support Ad Council campaigns and inform members when
Nicole Randall | January 10th, 2018
In 2017, OAAA was the voice of a united industry in communicating the power of OOH across multiple audiences. Communicating Externally Throughout the year, OAAA monitored more than 3,500 industry news stories; connected with more than
Marci Werlinich | January 9th, 2018
In 2017, OAAA was the voice of a united industry in its service to members. Growing Membership OAAA members remain pleased with the association’s value and level of service, with 98 percent renewing membership in 2017.
Stephen Freitas | January 5th, 2018
Speaking on Behalf of the Industry OAAA was on the road again in 2017, presenting to 75 planning agency groups in 16 markets. Since the roadshow program began in 2013, OAAA has visited agencies in the
Ken Klein | January 4th, 2018
Legal Advocacy On October 16, the US Supreme Court ended Scenic America’s four-year legal attack on digital billboards by denying to hear Scenic’s case, which had failed in lower courts. In 2013, the anti-billboard group sued
Nancy Fletcher | January 3rd, 2018
Humorist Edgar Nye introduced the phrase, “A mile wide and an inch deep,” referring to the Platte River. Like a river, OAAA is nonstop. But, unlike Nye’s Platte River, OAAA has breadth and depth, serving as
Ken Klein | December 18th, 2017
Mail and phone calls are constant in congressional offices. When constituents want to punctuate their messages, they post billboards “back home.” The wireless industry is thanking allies in Congress for progress toward the fifth generation wireless (5G).
Myron Laible | December 11th, 2017
I was chatting with 30-year billboard veteran Larry Alder about local regulatory battles in Idaho . . . Larry mentioned that his longtime boss Scott Butterfield would retire soon (Scott’s last day is January 5, 2018).