OAAA leadership on association news and industry insights for the out of home (OOH) professional

Ken Klein: Trends That Impact OOH

OAAA | May 13th, 2019

Starting with constitutional law and ending with cannabis, Ken Klein of OAAA flagged trends affecting out of home (OOH) media.  Here is a re-cap of Klein’s presentation to independent billboard operators (IBOUSA) in Savannah on May

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Celebrities Say it Big with Billboards

Q Chaghtai | May 6th, 2019

Celebrities typically are accustomed to the limelight. They often saturate our social media feeds and cover fashion magazines, appearing in mainstream media and advertising around the world. This international attention comes as no surprise to them

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Tornado Warnings on Billboards Praised on Social Media

Nicole Randall | May 6th, 2019

Tornados, hail, and flash flooding spread across the central US last week. At least 25 tornadoes were reported Tuesday across Texas, Oklahoma, Kansas, Missouri, and Arkansas. More than 30 digital billboards in Northwest Arkansas notified drivers

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Stories of an OOH Evangelist

Nancy Fletcher | May 2nd, 2019

This is an excerpt of Nancy Fletcher’s farewell speech to the 2019 FEPE Congress in Dubai, where she was asked to talk about key learnings from her time as OAAA president and CEO. "OOH is a

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The Representation of Women in OOH Ads

Nicole Randall | April 29th, 2019

Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every

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New Scholarship Recognizes Aspiring Female Leaders

OAAA | April 29th, 2019

The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students perusing academic degrees. The Nancy Fletcher Leadership Scholarship, in the amount of $5,000, will be awarded annually to

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Billboards Headlining at Coachella

Q Chaghtai | April 22nd, 2019

As the dust settles on the first weekend of the popular Coachella Music Festival, concert-goers are now gearing up for the second and final week of festivities. Sun screen, water, and the latest fashion trends are

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