OAAA leadership on association news and industry insights for the out of home (OOH) professional

My Turn: OOH Industry Environmental Track Record

Nancy Fletcher | December 11th, 2017

A quarter-century ago, the US Senate debated billboards. Pro-environment Sen. Barbara Mikulski of Maryland said in 1991, “I am up to my earrings in environmental problems.” Pollution in Chesapeake Bay, she said, is a real environmental

Read More

OAAA’s Report from the 10th Annual OOH Day

Steve Nicklin | December 4th, 2017

For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed

Read More

Top OOH Cases Currently in Court

Ken Klein | November 26th, 2017

Leading court cases across the country affecting OOH advertising have a common thread: The First Amendment. Here is a status report: Tennessee Billboard Law The state’s billboard-control law has been invalidated. The State of Tennessee is

Read More

OAAA Goes Behind the Scenes of ‘Three Billboards’ Movie

Ken Klein | November 20th, 2017

“Three Billboards Outside Ebbing Missouri” – the People’s Choice winner at Toronto’s film festival – is an R-rated dark comedy starring Oscar winner Frances McDormand. The plot: a grieving mom uses billboards to pressure the small-town

Read More
FBI Billboard

FBI, OOH Industry Celebrate 10-Year Partnership

Ken Klein | November 20th, 2017

A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. “We are always looking for creative ways to enable

Read More

Off-Year Election:  What Does It Mean for OOH?

Ken Klein | November 13th, 2017

The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White

Read More

Industry Wins Court Battle… But What Else Do I Get?

Nancy Fletcher | November 6th, 2017

Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to

Read More

DOOH on Display at Digital Signage Week

Stephen Freitas | November 6th, 2017

Digital Signage Week has grown in prominence to become a premier annual event held each October in New York. OAAA was there last week to participate in the many sessions and social functions celebrating the growing

Read More

Digital Billboards: The Industry Was a Step Ahead

Kerry Yoakum | October 30th, 2017

(Kerry Yoakum, an attorney at OAAA, takes a look at Scenic America’s lawsuit against digital billboards from a unique perspective:  as a former state regulator.  Yoakum recalls the introduction of digital technology into the marketplace and

Read More
Back to Top ↑