OAAA leadership on association news and industry insights for the out of home (OOH) professional

What can we learn from Idaho?

Myron Laible | December 11th, 2017

I was chatting with 30-year billboard veteran Larry Alder about local regulatory battles in Idaho . . . Larry mentioned that his longtime boss Scott Butterfield would retire soon (Scott’s last day is January 5, 2018).

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My Turn: OOH Industry Environmental Track Record

Nancy Fletcher | December 11th, 2017

A quarter-century ago, the US Senate debated billboards. Pro-environment Sen. Barbara Mikulski of Maryland said in 1991, “I am up to my earrings in environmental problems.” Pollution in Chesapeake Bay, she said, is a real environmental

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OAAA’s Report from the 10th Annual OOH Day

Steve Nicklin | December 4th, 2017

For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed

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Top OOH Cases Currently in Court

Ken Klein | November 26th, 2017

Leading court cases across the country affecting OOH advertising have a common thread: The First Amendment. Here is a status report: Tennessee Billboard Law The state’s billboard-control law has been invalidated. The State of Tennessee is

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OAAA Goes Behind the Scenes of ‘Three Billboards’ Movie

Ken Klein | November 20th, 2017

“Three Billboards Outside Ebbing Missouri” – the People’s Choice winner at Toronto’s film festival – is an R-rated dark comedy starring Oscar winner Frances McDormand. The plot: a grieving mom uses billboards to pressure the small-town

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FBI Billboard

FBI, OOH Industry Celebrate 10-Year Partnership

Ken Klein | November 20th, 2017

A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. “We are always looking for creative ways to enable

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Off-Year Election:  What Does It Mean for OOH?

Ken Klein | November 13th, 2017

The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White

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Industry Wins Court Battle… But What Else Do I Get?

Nancy Fletcher | November 6th, 2017

Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to

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DOOH on Display at Digital Signage Week

Stephen Freitas | November 6th, 2017

Digital Signage Week has grown in prominence to become a premier annual event held each October in New York. OAAA was there last week to participate in the many sessions and social functions celebrating the growing

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