New Scholarship Recognizes Aspiring Female Leaders

OAAA | April 29th, 2019

The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students perusing academic degrees. The Nancy Fletcher Leadership Scholarship, in the amount of $5,000, will be awarded annually to

Billboards Headlining at Coachella

Q Chaghtai | April 22nd, 2019

As the dust settles on the first weekend of the popular Coachella Music Festival, concert-goers are now gearing up for the second and final week of festivities. Sun screen, water, and the latest fashion trends are

2019 ANA Media Conference: It’s All About the Consumer

Steve Nicklin | April 15th, 2019

In 2018, 51 percent of Fortune 500 companies had declining profits, which has forced marketers to question which decisions are optimizing growth. Many say the blame falls on “shiny new objects,” such as social media and

The ‘Instagrammable’ OOH Ad

Q Chaghtai | April 15th, 2019

Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be shared

Vital Marketing Research to be Unveiled at #OOH2019

Stephen Freitas | April 8th, 2019

Proving the value and effectiveness of media investments is important to agencies and the brands they serve. That’s why OAAA invests heavily in original marketing research every year. This year several new research reports will be

OOH, Search Boost US Ad Market

OAAA | April 8th, 2019

Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion. The best performers

A Quarter of Top OOH Spenders are Major Tech Brands

Steve Nicklin | April 8th, 2019

OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium,

My Turn: New Research Puts OOH Media Under a Microscope

Nancy Fletcher | April 1st, 2019

EVENT DETAILS On May 21, Rishad Tobaccowala speaks at the 2019 OAAA/Geopath OOH Media Conference + Expo at the Aria Resort in Las Vegas. He will offer his analysis of a report based on personal interviews

McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM

Nicole Randall | March 25th, 2019

McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the

OOH Working to Combat US Opioid Epidemic

Nicole Randall | March 18th, 2019

Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread