OOH Reaches “Main Street” & Around The Corner

Ken Klein | February 24th, 2021

After the attacks of 9/11, 2001, Tom Ridge, the first Secretary of the U.S. Department of Homeland Security, wanted the federal government to communicate with Main Street America. To reach “every corner of the nation,” he

Changes to the Federal Sign Manual…What Does it Mean for Us?

Ken Klein | February 4th, 2021

The feds propose changes to the thick Manual that regulates traffic signs. What does this mean for out of home (OOH) media? The federal government is affirming/reinforcing that traffic signs are for traffic control, not advertising.

Who Are New Members of Congress?

Ken Klein | February 2nd, 2021

Who are new members of Congress on the committee important to out of home (OOH) advertising? Four mayors, eight women, a Marine, and one Waffle House waitress. Seventeen newcomers were assigned to the US House Transporation

The New President and Out of Home Media

Ken Klein | January 21st, 2021

Supporters and critics of President Donald Trump and President-elect Joe Biden used out of home (OOH) media to communicate with voters. Biden was sworn in January 20; here are connections between the 2020 presidential election/the new

Other Media Love Out of Home Media

Ken Klein | January 7th, 2021

Ad Age says NBC’s promotion of its show “Mr. Mayor” starring Ted Danson is a “love letter to Los Angeles.” In this case, the “love letter” is billboards and other out of home displays. The network

2020 Top Ten (Political Affairs)

Ken Klein | December 21st, 2020

1. Out of home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding

Stimulus Update: Help for Small Business

Ken Klein | December 21st, 2020

Congress is set to pass another COVID relief package that will reauthorize and replenish emergency loan and grant programs for small businesses that continue to endure hardship as a result of the pandemic. The relief package

Who is Mayor Pete?

Ken Klein | December 16th, 2020

President-Elect Biden plans to nominate former South Bend Mayor Pete Buttigieg as transportation secretary, replacing Elaine Chao of President Trump’s Cabinet. Mayor Pete snapshot: He’s 38 Rhodes Scholar Navy veteran, deployed to Afghanistan in 2014 Mayor

Top Take-Aways from 18th OAAA Legal Seminar

Ken Klein | December 10th, 2020

Beware of the Tax Man Next year will be pivotal for billboard taxation. The highest court in Maryland will render a decision on the constitutionality of Baltimore’s billboard tax, enacted in 2013. The Ohio Supreme Court

New Research: OOH Primed to Influence Black Friday and Cyber Monday Shoppers

OAAA | November 16th, 2020

There is no question that this holiday shopping season will be unlike any other due to COVID-19, but the traditional hunt for a holiday bargain is still on the docket. According to a new survey from