OOH Opportunities in Maine

OAAA | November 25th, 2019

Nearly 30 years ago Maine banned roadside billboards. However, other OOH media formats are quite visible, offering advertisers the opportunity to reach mobile Maine consumers on the go. Healthcare Anthem Blue Cross and Blue Shield in

OAAA Update: New Scholarship, Nancy Fletcher Honored

OAAA | November 18th, 2019

The Zukin family (Meadow/Stott Outdoor Advertising) announced an endowed college scholarship to honor Joseph Zukin (1926-2018). Mike Zukin made the announcement during the Foundation for Outdoor Advertising Research & Education (FOARE) Board of Directors meeting November

Sometimes a Typo Isn’t a Mistake

OAAA | November 18th, 2019

Honey, an online tool that finds deals, coupons, and discount codes across the internet, is catching eyes in the New York Subway with a typo on its OOH ad. The ad capitalizes on the common grammar

News Publishers Seek Subscribers with OOH

OAAA | November 11th, 2019

Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. These sophisticated campaigns showcase key points about the changing media marketplace: Ad revenue for top

Tech Brands Use OOH to Pledge Privacy Commitments

OAAA | November 11th, 2019

Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time,

OAAA Launches Initiative Focused on Analytics, Data Use, and programmatic for OOH

OAAA | November 5th, 2019

New Committees to Explore, Facilitate OOHtech Standards and Education The Out of Home Advertising Association of America (OAAA) is leading OOH industry efforts to facilitate automated transactions at scale and to integrate OOH seamlessly into the

OOH’s Connection to Community Makes Headlines

Nicole Randall | November 4th, 2019

News about the passing of Rep. Elijah Cummings (D-MD) quickly spread across the internet, as admirers and constituents praised his accomplishments as a long-time public servant. Digital billboards in Baltimore, Cummings’ hometown and congressional district, posted

An Update on Cannabis

Ken Klein | October 31st, 2019

Unproven Health Claims The feds continue to warn against unproven health claims regarding CBD products (cannabidiol. from the hemp plant, a cousin of the marijuana plant). On October 22, the Food & Drug Administration (FDA) and

Global Ad Revenue to Grow; OOH Leads Growth in Tech

OAAA | October 28th, 2019

Global ad investment will grow 6 percent to $656 billion in 2020, according to a forecast by market research firm WARC. Internet formats will account for over half of global ad revenue, led by Amazon, Facebook,