OAAA leadership on association news and industry insights for the out of home (OOH) professional

Facebook: Combine OOH with Facebook Ads

Nicole Randall | September 3rd, 2019

Facebook published a new report that found adding a combination of OOH and Facebook advertising to a media mix can help campaigns reach broader, younger audiences. The report focuses on campaigns in Europe. According to Facebook:

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Where To Be in New York This Fall

Nicole Randall | September 3rd, 2019

OAAA is gearing up for a busy fall. Join OAAA and the OOH industry at the following ad events through the end of the year: Advertising Week New York September 23-26 | New York City |

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2020 Political Billboards Have Begun

Nicole Randall | August 19th, 2019

Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. According to data published by Advertising Analytics, about two-thirds of the presidential ad spending

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Online Services Drive Awareness, Business with OOH

Nicole Randall | August 19th, 2019

“Using mobile in conjunction with OOH is gold,” according to Sruti Dhulipala, senior strategist at global creative shop Stink Studios. The “combination of scale and trustworthiness, especially at a time when digital channels are under increasing

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The Cannabis Industry Asks Congress for Help

Nick Levi | July 29th, 2019

Try this for irony: without access to the banking system, some cannabis businesses rent old bank vaults to store cash. That was one example of cumbersome business practices in today’s marijuana industry, due to federal treatment

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FAQs About Cannabis Advertising

Nick Levi | July 22nd, 2019

As more states legalize cannabis, OAAA has assembled advertising regulations (which vary state to state). If you have questions about specific rules governing cannabis marketing, let us know (kyoakum@oaaa.org). Meanwhile, here are answers to commonly asked

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My Turn: Must-Know News on OOH from OAAA

Nancy Fletcher | July 1st, 2019

As OAAA welcomes new leadership in the fall, I want to take this opportunity at the halfway point of 2019 to share with you “must-know” news about the OOH industry and OAAA. OAAA’s new leader Soon

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Cannes OOH Winners Reflect Changing Consumer Demands

Nicole Randall | June 24th, 2019

Winners of Cannes Lions at the International Festival of Creativity were announced last week. Brands that took top Outdoor Lions, which celebrate creativity experienced out of the home, wowed judges with bold campaigns and executions that

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