Covid Advertising Update: Out of Home Media is Part of the Solution

Anna Bager | April 1st, 2021

“All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. Across the country, governments and health authorities are communicating the importance of getting

The Taxman is Stirring

OAAA | March 24th, 2021

Oddsmakers agreed that prospects for the Biden Administration’s tax proposals went up when two Democrats won Senate runoffs in Georgia on January 5, giving Democrats control of the White House, the Senate and the House of

Cannabis Ads: What is “Adult Audience?”

Ken Klein | March 2nd, 2021

Connecticut and several other states are exploring legalization of cannabis for adults. The list of public-policy questions includes how to: Allocate store licenses Protect minors Treat past infractions under marijuana prohibition Divvy up the tax revenue,

Five Trends From OAAA Lunch Break: OOH Trends In 2021

Ken Klein | February 25th, 2021

OAAA’s new chief marketing officer Christina Radigan and veteran public affairs advocate Ken Klein identified trends affecting out of home media. Here are excerpts from their February 25 webinar: 1. Opportunity Out of home media will

OOH Reaches “Main Street” & Around The Corner

Ken Klein | February 24th, 2021

After the attacks of 9/11, 2001, Tom Ridge, the first Secretary of the U.S. Department of Homeland Security, wanted the federal government to communicate with Main Street America. To reach “every corner of the nation,” he

Changes to the Federal Sign Manual…What Does it Mean for Us?

Ken Klein | February 4th, 2021

The feds propose changes to the thick Manual that regulates traffic signs. What does this mean for out of home (OOH) media? The federal government is affirming/reinforcing that traffic signs are for traffic control, not advertising.

Who Are New Members of Congress?

Ken Klein | February 2nd, 2021

Who are new members of Congress on the committee important to out of home (OOH) advertising? Four mayors, eight women, a Marine, and one Waffle House waitress. Seventeen newcomers were assigned to the US House Transporation

The New President and Out of Home Media

Ken Klein | January 21st, 2021

Supporters and critics of President Donald Trump and President-elect Joe Biden used out of home (OOH) media to communicate with voters. Biden was sworn in January 20; here are connections between the 2020 presidential election/the new

Other Media Love Out of Home Media

Ken Klein | January 7th, 2021

Ad Age says NBC’s promotion of its show “Mr. Mayor” starring Ted Danson is a “love letter to Los Angeles.” In this case, the “love letter” is billboards and other out of home displays. The network

2020 Top Ten (Political Affairs)

Ken Klein | December 21st, 2020

1. Out of home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding