How a Statewide Anti-Opioid OOH Campaign Got People to ‘Start Talking’

Ken Klein | October 31st, 2018

I was in Ohio last week for a university advisory board. While there, I met Ohio Public Safety Director John Born, who said pro bono billboards were impactful and measurable in the state’s ongoing fight against

Driving Growth is the Aim of Marketing Masters

Stephen Freitas | October 29th, 2018

Marketers gathered in Orlando last week for the annual ANA Masters of Marketing conference, breaking attendance records with more than 3,000 participants. The Association of National Advertisers (ANA) event consists of an impressive slate of Chief

Dueling Billboards Debate Topics of the Day

Ken Klein | October 29th, 2018

Influencing Current and Future Decision-Makers to ‘Get Out of Home’

Steve Nicklin | October 29th, 2018

Data has never been more important to marketers. Advertisers today demand data analysis, tech convergence, and a presence in the digital world. The OOH industry’s promotional campaign Get Out of Home, currently live on tens of

OAAA Legal Seminar: Why Did the Judge Ax the Tax?

Kerry Yoakum | October 22nd, 2018

Lawyers who successfully argued that a new local billboard tax violates the First Amendment will explain the case at the OAAA Legal Seminar in New York City on November 14. When Cincinnati imposed a targeted billboard

Billboard Operations Professionals Collaborate on Workplace Safety

Myron Laible | October 15th, 2018

Billboard operations professionals gathered near Chicago, IL, last week to discuss worker safety guidelines and practices at the 2018 OAAA Operations & Safety Seminar. A group of 90 attendees from OOH media companies, law firms, billboard

Dating Apps Successfully Target Singles with OOH

Nicole Randall | October 15th, 2018

OkCupid’s controversial OOH campaign has earned the desired return, according to the brand’s first CMO Melissa Hobley. The DTF campaign, which rolled out across the country throughout 2018, has boosted social mentions of OkCupid by 50

Political Ads: ‘Essential to 1st Amendment Protection’

Ken Klein | October 8th, 2018

‘Get Out of Home’ Live at Advertising Week

Nicole Randall | October 8th, 2018

The OOH industry’s latest campaign to promote the value and power of its medium, Get Out of Home, created in partnership with Publicis New York, was front and center at Advertising Week New York last week,