2018 OAAA Legislative Report

Ken Klein | January 9th, 2019

OAAA defended the industry’s interests in court, assisted members with local regulatory issues, and represented the industry on Capitol Hill to ensure members of Congress get out of home. Upholding Laws For the first time in

2018 Annual Report: Get Big, Get Bold, Get Out of Home

Nancy Fletcher | January 8th, 2019

OAAA Members, Colleagues, and Friends: With broad industry support, OAAA’s 2018 promotional campaign displayed the wisdom of ad legend Stan Richards (peer to Disney, Rockwell, and Warhol in the Art Directors’ Hall of Fame): Out of

Keeping up with Legal Cannabis: What’s the Latest

Ken Klein | December 17th, 2018

As more states legalize cannabis, regulators are scrambling to figure out rules for advertising.As more states legalize cannabis, regulators are scrambling to figure out rules for advertising. (Note: federal law considers marijuana a Schedule I controlled

Get Local with ‘Get Out of Home’

Nicole Randall | December 17th, 2018

In the last quarter of 2018, the industry has seen a lot of buzz around OOH’s flexibility, esteem, and cool-factor. Tech brands, start-ups, and other major advertisers have demonstrated the medium’s value in the last few

10 OOH Media Plan Awards Presented to Exceptional Ad Campaigns

Nicole Randall | December 10th, 2018

OAAA awarded the 2018 OOH Media Plan of the Year to Posterscope for FOX Sports last week in New York at The AD Club of New York’s 11th annual OOH:NOW Conference.OAAA awarded the 2018 OOH Media

Education, Insights at Annual OOH:NOW Conference

Steve Nicklin | December 10th, 2018

The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered

50-Year Milestones: What is Means to the OOH Industry

Nancy Fletcher | December 3rd, 2018

Another out of home (OOH) startup celebrates a major milestone this week. On December 6, FORMETCO marks its 50th year; I’ll be in Georgia at the company’s anniversary celebration, applauding with 400 others. FORMETCO’s milestone –

OAAA Marketing: So Much Happening, Much More to Come

Stephen Freitas | November 26th, 2018

OAAA and its members have been focused this year on the launch of Get Out of Home, a multi-faceted industry ad campaign that celebrates the power and effectiveness of the OOH medium. Working with agency of

Thanksgiving… From Chico, CA

Nancy Fletcher | November 21st, 2018

Chances are you’ve never met this guy, Tyler Burrows. Looking at us from his ladder, Tyler reveals much about the OOH industry… especially at Thanksgiving. Tyler, like other employees at Stott Outdoor Advertising based in Chico, CA,

Myron Laible Honored as OOH ‘Expert & Friend’

Ken Klein | November 19th, 2018

The OOH industry honored Myron Laible as an expert and friend who helped guide two generations through complex regulations. The leadership of the OOH industry met in New York City on November 13; it was Myron