OAAA leadership on association news and industry insights for the out of home (OOH) professional

OOH Advocacy… With Breadth and Depth

Nancy Fletcher | January 3rd, 2018

Humorist Edgar Nye introduced the phrase, “A mile wide and an inch deep,” referring to the Platte River. Like a river, OAAA is nonstop. But, unlike Nye’s Platte River, OAAA has breadth and depth, serving as

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Hometown Billboards Target Messages to Members of Congress

Ken Klein | December 18th, 2017

Mail and phone calls are constant in congressional offices. When constituents want to punctuate their messages, they post billboards “back home.” The wireless industry is thanking allies in Congress for progress toward the fifth generation wireless (5G).

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What can we learn from Idaho?

Myron Laible | December 11th, 2017

I was chatting with 30-year billboard veteran Larry Alder about local regulatory battles in Idaho . . . Larry mentioned that his longtime boss Scott Butterfield would retire soon (Scott’s last day is January 5, 2018).

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My Turn: OOH Industry Environmental Track Record

Nancy Fletcher | December 11th, 2017

A quarter-century ago, the US Senate debated billboards. Pro-environment Sen. Barbara Mikulski of Maryland said in 1991, “I am up to my earrings in environmental problems.” Pollution in Chesapeake Bay, she said, is a real environmental

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OAAA’s Report from the 10th Annual OOH Day

Steve Nicklin | December 4th, 2017

For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed

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Top OOH Cases Currently in Court

Ken Klein | November 26th, 2017

Leading court cases across the country affecting OOH advertising have a common thread: The First Amendment. Here is a status report: Tennessee Billboard Law The state’s billboard-control law has been invalidated. The State of Tennessee is

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OAAA Goes Behind the Scenes of ‘Three Billboards’ Movie

Ken Klein | November 20th, 2017

“Three Billboards Outside Ebbing Missouri” – the People’s Choice winner at Toronto’s film festival – is an R-rated dark comedy starring Oscar winner Frances McDormand. The plot: a grieving mom uses billboards to pressure the small-town

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FBI Billboard

FBI, OOH Industry Celebrate 10-Year Partnership

Ken Klein | November 20th, 2017

A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards — has solved dozens of tough crime cases. “We are always looking for creative ways to enable

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Off-Year Election:  What Does It Mean for OOH?

Ken Klein | November 13th, 2017

The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White

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