OAAA leadership on association news and industry insights for the out of home (OOH) professional

GO FIGURE: Environmental Messages on Billboards

Ken Klein | January 18th, 2016

    “Don’t build roadblocks out of assumptions.” ― Lorii Myers, Targeting Success, Develop the Right Business Attitude to be Successful in the Workplace   “The explanation requiring the fewest assumptions is most likely to be

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50 Stealable Grassroots Marketing Campaigns

Ken Klein | January 8th, 2016

If you’re in advocacy, grassroots, membership or marketing, you’re undoubtedly constantly on the lookout for effective grassroots marketing campaign ideas that actually work – be it for your donation cycle, membership engagement or to create awareness.

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