New FDA Rule Regulates E-Cig Advertisement Warnings

Kerry Yoakum | July 16th, 2018

Advertising for electronic cigarettes that deliver nicotine via vapor is a growing category for out of home advertising. Effective August 10, ads for e-cigarettes must include a warning that nicotine is addictive. New rules from the

Fast Food Restaurants Win Big at Cannes

Nicole Randall | June 25th, 2018

Quick-service, or fast food restaurants won big in the Outdoor category at the 2018 Cannes Lions International Festival of Creativity. While QSR is a high-spend category for OOH in the US, with $212 billion in ad

Supreme Court Declines On/Off-Premise Sign Case

Kerry Yoakum | June 4th, 2018

On May 29, the US Supreme Court declined a challenge to San Francisco’s outdoor advertising restrictions which permit on-premise advertising but prohibit off-premise advertising. In 2015, Contest Promotions, a company that runs raffles for prizes such

My Turn: OOH Collaboration in Action

Nancy Fletcher | June 4th, 2018

After I spoke on the benefits of collaboration (at the OOH Media Conference + Expo in Austin May 8), many people have asked what they can do to advance the industry. Here are five action categories

OOH Around the World Supports Endangered Species Day

Nicole Randall | May 29th, 2018

On Endangered Species Day (May 18) and through last week, powerful images of animals at risk from the National Geographic Photo Ark were featured on billboards in 22 countries. This campaign was a global effort to

Complying With the Final OSHA Walking-Working Surfaces Rules

Jason Giefer | May 22nd, 2018

Are falls a concern to you or your workers? Do you regularly inspect walking-working surfaces, correct and guard against hazardous conditions? Are you committed to a safe working environment at your company? Keeping current with legal

State of the Industry: A Call for More Collaboration

Nancy Fletcher | May 8th, 2018

OAAA President and CEO Nancy Fletcher delivered the annual “State of the Industry” report on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. This Special Report is based

OAAA & IBOUSA: We’re In This Together

Nancy Fletcher | April 26th, 2018

Nearly a Quarter of Top OOH Advertisers are Major Tech Brands

Steve Nicklin | April 23rd, 2018

Change Abounds in the Agency World

Steve Nicklin | April 16th, 2018

Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to