In 2017, OAAA was the Voice of a United Industry in Serving and Protecting Communities, Donating more than $500 Million in Media Space.

Nicole Randall | January 11th, 2018

In 2017, OAAA was the voice of a united industry in serving and protecting communities, donating more than $500 million in media space. Serving Communities OAAA continues to support Ad Council campaigns and inform members when...

In 2017, OAAA was the Voice of a United Industry in Communicating the Power of OOH Across Multiple Audiences

Nicole Randall | January 10th, 2018

In 2017, OAAA was the voice of a united industry in communicating the power of OOH across multiple audiences. Communicating Externally Throughout the year, OAAA monitored more than 3,500 industry news stories; connected with more than...

In 2017, OAAA was the Voice of a United Industry in its Service to Members.

Marci Werlinich | January 9th, 2018

In 2017, OAAA was the voice of a united industry in its service to members. Growing Membership OAAA members remain pleased with the association’s value and level of service, with 98 percent renewing membership in 2017....

In 2017, OAAA was the Voice of a United Industry in Showcasing the Medium’s Capabilities with Compelling Research, Education

Stephen Freitas | January 5th, 2018

Speaking on Behalf of the Industry OAAA was on the road again in 2017, presenting to 75 planning agency groups in 16 markets. Since the roadshow program began in 2013, OAAA has visited agencies in the...

In 2017, OAAA was the Voice of a United Industry in Court, Congress, and City Hall.

Ken Klein | January 4th, 2018

Legal Advocacy On October 16, the US Supreme Court ended Scenic America’s four-year legal attack on digital billboards by denying to hear Scenic’s case, which had failed in lower courts. In 2013, the anti-billboard group sued...

OOH Advocacy… With Breadth and Depth

Nancy Fletcher | January 3rd, 2018

Humorist Edgar Nye introduced the phrase, “A mile wide and an inch deep,” referring to the Platte River. Like a river, OAAA is nonstop. But, unlike Nye’s Platte River, OAAA has breadth and depth, serving as...

Hometown Billboards Target Messages to Members of Congress

Ken Klein | December 18th, 2017

Mail and phone calls are constant in congressional offices. When constituents want to punctuate their messages, they post billboards “back home.” The wireless industry is thanking allies in Congress for progress toward the fifth generation wireless (5G)....

What can we learn from Idaho?

Myron Laible | December 11th, 2017

I was chatting with 30-year billboard veteran Larry Alder about local regulatory battles in Idaho . . . Larry mentioned that his longtime boss Scott Butterfield would retire soon (Scott’s last day is January 5, 2018)....

My Turn: OOH Industry Environmental Track Record

Nancy Fletcher | December 11th, 2017

A quarter-century ago, the US Senate debated billboards. Pro-environment Sen. Barbara Mikulski of Maryland said in 1991, “I am up to my earrings in environmental problems.” Pollution in Chesapeake Bay, she said, is a real environmental...

OAAA’s Report from the 10th Annual OOH Day

Steve Nicklin | December 4th, 2017

For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed...