Why Generation Z Loves OOH

Nicole Randall | June 17th, 2019

Generation Z is a growing marketing demographic as its oldest members are beginning to come of age. Gen Z, defined as those born after 1998, commands $44 billion in buying power. Some reports project this generation

Seek and Ye Shall Find… With Billboards

Nicole Randall | June 10th, 2019

Actress Racquel Bailey paid for two billboard ads in Atlanta near the home of Tyler Perry, famed screenwriter and director, seeking a role in his next production. Days later, she had an audition. Bailey joins the

Connecting With OOH During My Daily Commute

Q Chaghtai | June 10th, 2019

As I wake to dawn breaking through my 11th floor apartment windows, I gaze off into a perfect view of the city. To the south, I’m greeted by the Capitol building across an expanse of DC

Nancy Fletcher’s Farewell State of the Industry Address

Nancy Fletcher | May 21st, 2019

This OAAA Special Report is based on Nancy Fletcher’s “State of the Industry” speech on May 21, 2019, at the 2019 OOH Media Conference + Expo in Las Vegas. The first time I reported on the

On-Site Details to Navigate the 2019 OOH Media Conference

OAAA | May 13th, 2019

One week remains before attendees of the 2019 OAAA\Geopath OOH Media Conference + Expo convene in Las Vegas. To prepare and plan your time at the OOH industry’s largest gathering, OAAA and Geopath have gathered the

Ken Klein: Trends That Impact OOH

OAAA | May 13th, 2019

Starting with constitutional law and ending with cannabis, Ken Klein of OAAA flagged trends affecting out of home (OOH) media. Here is a re-cap of Klein’s presentation to independent billboard operators (IBOUSA) in Savannah on May

Celebrities Say it Big with Billboards

Q Chaghtai | May 6th, 2019

Celebrities typically are accustomed to the limelight. They often saturate our social media feeds and cover fashion magazines, appearing in mainstream media and advertising around the world. This international attention comes as no surprise to them

Tornado Warnings on Billboards Praised on Social Media

Nicole Randall | May 6th, 2019

Tornados, hail, and flash flooding spread across the central US last week. At least 25 tornadoes were reported Tuesday across Texas, Oklahoma, Kansas, Missouri, and Arkansas. More than 30 digital billboards in Northwest Arkansas notified drivers

Stories of an OOH Evangelist

Nancy Fletcher | May 2nd, 2019

This is an excerpt of Nancy Fletcher’s farewell speech to the 2019 FEPE Congress in Dubai, where she was asked to talk about key learnings from her time as OAAA president and CEO. "OOH is a

Billboard Relocation Saves Taxpayer Money, Says New Government-Sponsored Report

Kerry Yoakum | April 29th, 2019

Relocating billboards as an alternative to government acquisition saves substantial tax dollars, says a new government-sponsored report written by top experts. “The relocation of an outdoor advertising sign will typically be substantially less expensive to the