OAAA leadership on association news and industry insights for the out of home (OOH) professional

OAAA Weekly Recap: Political OOH

Ken Klein | September 11th, 2020

Political-ad spending for out of home media is up 50+ percent compared to 2016 and 2018, as candidates and causes communicate with voters outside their homes, generate publicity, and drive social media. In South Carolina, US

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2020-2021 FOARE Scholarships Recipients Announced

OAAA | August 25th, 2020

Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2020-2021 academic year.  The FOARE Scholarship Program supports the education and career goals of those who

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Out of Home Media Supports HHS Plasma Drive

Ken Klein | August 3rd, 2020

The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than

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Q&A: What Happened to the Ad Tax in DC?

Ken Klein | July 28th, 2020

  What was proposed? On July 7, the chairman of the DC Council (Phil Mendelson) proposed tax increases to help balance the city’s next budget, starting October 1. This budget included a new 3 percent tax

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Bright Idea: Out of Home Converts to Better Lighting

Ken Klein | July 7th, 2020

Out of home media is completing a basic but meaningful step for sustainability:  switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology

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Q&A with Hall of Fame OOH Veteran Don Avjean

OAAA | June 24th, 2020

Don Avjean of OUTFRONT Media plans to retire at the end of July after nearly 50 years in the industry. Click here for OAAA’s Special Report, video tribute to Avjean is below. OAAA intern Julia Cullinan

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Across the Desk: Christian Vollerslev

OAAA | June 24th, 2020

What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I

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