Programmatic Will Be a Hot Topic at #OOH2019

Stephen Freitas | March 18th, 2019

Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is

Athletes to Fans: ‘Thank You’ via Billboards

Nicole Randall | March 18th, 2019

Just introduced as an Oakland Raider, former Steeler wide receiver Antonio Brown has parting words for fans in Pittsburgh: “Thank you.” Brown’s good-bye gesture – after nine seasons and 74 touchdowns in Pittsburgh – is the

Universal Studios to Receive OBIE Hall of Fame Award

Will Collier | March 11th, 2019

Universal Studios, which includes Universal Studios Hollywood, Universal Orlando Resort, and the Universal Pictures Group, has been chosen by the OOH advertising industry and OAAA to receive the 2019 OBIE Hall of Fame Award. Established in

Traffic Safety: Government Communicates via OOH

Ken Klein | March 11th, 2019

The Pennsylvania Turnpike pleads with drivers to focus on the road, not cell phones (Focus is Key). It delivers that message on billboards. The PA Turnpike campaign (tagline: “Delete the Distractions”) is the latest example of

Using OOH to Help the Homeless

Nicole Randall | March 4th, 2019

Action groups and non-profit organizations have used billboards and other OOH advertising formats to raise awareness and seek support for the homeless community. Last October the City of Colorado Springs used billboards to increase outreach for

#OOH2019: Celebration, Inspiration + Transformation

Nancy Fletcher | March 4th, 2019

My Turn The OOH industry’s national conference in May is equal parts celebration, inspiration, and transformation. It’s tough to pick a favorite. With relentless change — in media, in the marketplace, and technology — transformation may

When a Movie Makes a Billboard Famous

Nicole Randall | February 25th, 2019

Last night at the 2019 Academy Awards, A Star is Born won an Oscar for Best Original Song. Lady Gaga accepted her first Oscar for her role in writing and performing the song “Shallow.” In case

134 OOH Campaigns Vying for a 2019 OBIE Award

Will Collier | February 25th, 2019

OAAA has revealed 134 finalists for the 2019 OBIE Awards. Now in its 77th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the

Tourism Ads Target Depending on the Weather

Ken Klein | February 11th, 2019

On February 3 a chilly headline in London’s the Evening Standard read: The next day, images of smiling, swim-suited paddle boarders in sunny Florida appeared on a network of 68 digital billboards in London,

Nancy Fletcher, OAAA President & CEO, to Retire

OAAA | February 4th, 2019

Fletcher helped lead the transformation of OOH advertising for nearly three decades. OAAA announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at