OAAA leadership on association news and industry insights for the out of home (OOH) professional
Ken Klein | September 11th, 2020
Political-ad spending for out of home media is up 50+ percent compared to 2016 and 2018, as candidates and causes communicate with voters outside their homes, generate publicity, and drive social media. In South Carolina, US
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OAAA | August 25th, 2020
Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2020-2021 academic year. The FOARE Scholarship Program supports the education and career goals of those who
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Ken Klein | August 20th, 2020
He was at home, doing yard work after business hours. His wife yelled from the house — relaying breaking news — that a nearby bridge had collapsed. “I hopped on my laptop and started making some
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Ken Klein | August 3rd, 2020
The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than
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OAAA | July 29th, 2020
Top 10 Things Every Independent Operator Should Know About OOH On July 22, Geopath and OAAA hosted a virtual seminar for independent operators in out of home (OOH) that was chock full of outstanding speakers and
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OAAA | July 28th, 2020
The global out of home industry is launching a worldwide digital out of home (DOOH) campaign created by recently appointed UK creative agency New Commercial Arts. The campaign entitled #OurSecondChance launches around the world this week.
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Ken Klein | July 28th, 2020
What was proposed? On July 7, the chairman of the DC Council (Phil Mendelson) proposed tax increases to help balance the city’s next budget, starting October 1. This budget included a new 3 percent tax
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Ken Klein | July 7th, 2020
Out of home media is completing a basic but meaningful step for sustainability: switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology
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OAAA | June 24th, 2020
Don Avjean of OUTFRONT Media plans to retire at the end of July after nearly 50 years in the industry. Click here for OAAA’s Special Report, video tribute to Avjean is below. OAAA intern Julia Cullinan
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OAAA | June 24th, 2020
What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I
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Out of Home Media: Nationwide Platform for Political Expression
April 6th | by
The Latest Info: States Revising Billboard Laws
April 5th | by
Covid Advertising Update: Out of Home Media is Part of the Solution
April 1st | by
The Taxman is Stirring
March 24th | by
Cannabis Ads: What is “Adult Audience?”
March 2nd | by
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