Making the Case for OOH: 2020 Local Case Study Award Winners

OAAA | May 26th, 2020

Case studies are powerful testimonials and the OAAA case study library contains over 600 examples of how OOH is creating results in markets across the US. The fifth annual OAAA/Geopath Local Case Study Contest produced a record 64

Across the Desk: Marc Fenty

OAAA | May 26th, 2020

What excites you about OOH right now? The Big Comeback. We are living through some unprecedented times but thanks to data its building up to a revitalization and opportunity for our industry and our jobs at

#SendingLove across the Globe with a Massive Digital Out of Home Campaign

OAAA | May 24th, 2020

User-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are seen by millions. #SendingLove” is a global initiative to promote messages of love that unite communities all over the world

Kantar: OOH Political Advertising Spend Up in Q1

OAAA | May 19th, 2020

Political-ad spend on out of home media was up in the first quarter of 2020 and also up in March compared to similar period in 2018, according to Kantar tracking. The latest snapshot: In the first

Across the Desk: Taylor Weiss

OAAA | May 12th, 2020

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our second part of the

Remembering Industry legend Lewis Manderson Jr.

OAAA | May 11th, 2020

The OOH industry mourned the passing of Lewis Manderson, a World War II combat veteran who founded an out of home media company, entered the industry’s Hall of Fame, and chaired its trade association. Manderson: Founded

OAAA Fighting for Stimulus

OAAA | May 7th, 2020

The Out of Home Advertising Association of America (OAAA) continues to push Congress and the Administration to help businesses injured by government restrictions on mobility. This week, OAAA is urging Congress to clarify that business expenses

“Personal Travel Increasing” States USDOT

OAAA | May 6th, 2020

Personal travel has increased daily since April 15, top federal researchers said May 6 on a webinar hosted by the Out of Home Advertising Association of America (OAAA). In 78 metropolitan areas, personal travel has increased

“Johnny Wade Day” . . . Honoring Operations Pros

Anna Bager | April 30th, 2020

In out of home media, people like Johnny Allison Wade are essential. For nearly half a century, Wade built, maintained, and posted billboards in much of the country. Retiring, Wade will be honored on May 1

Strength, Unity… Digital Billboards Tout “Pure Michigan”

OAAA | April 30th, 2020

Travel Michigan, long recognized for creative excellence in out of home media, has posted a message of strength and unity on 55 donated digital billboards statewide. “As we continue to make every effort to flatten the