OAAA leadership on association news and industry insights for the out of home (OOH) professional

OOH Supports Ad Industry Effort to Help Brands #SeeAll

Nicole Randall | September 23rd, 2019

In a partnership with the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM), OAAA and the OOH industry are participating in a movement designed to create sustainable change in brand

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OOH Supports Sustainability Efforts Globally

Nicole Randall | September 23rd, 2019

Greta Thunberg, the 16-year-old Swedish climate activist and Nobel Peace Prize nominee, sailed into New York Harbor August 28 and was met by a fleet of 17 sailboats representing each of the United Nation’s Sustainable Development

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New ‘OOH is Real’ Campaign Targets Ad Agency Execs

Nicole Randall | September 23rd, 2019

OAAA and the OOH industry today launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign, created by agency Extra Credit Projects, highlights OOH’s ability to amplify and enhance

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OOH Front and Center at Advertising Week New York

OAAA | September 16th, 2019

OAAA and OOH will have a large presence at this year’s Advertising Week New York, September 23-26. The event takes place at the AMC Lincoln Square 13 movie theater, which OAAA will dominate and surround with

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DOOH Alerts Warn Citizens Ahead of Hurricane Dorian

Nicole Randall | September 9th, 2019

States in the path of Hurricane Dorian used digital billboards to communicate emergency messages to the public last week. States in the path of Hurricane Dorian used digital billboards to communicate emergency messages to the public

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Facebook: Combine OOH with Facebook Ads

Nicole Randall | September 3rd, 2019

Facebook published a new report that found adding a combination of OOH and Facebook advertising to a media mix can help campaigns reach broader, younger audiences. The report focuses on campaigns in Europe. According to Facebook:

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Where To Be in New York This Fall

Nicole Randall | September 3rd, 2019

OAAA is gearing up for a busy fall. Join OAAA and the OOH industry at the following ad events through the end of the year: Advertising Week New York September 23-26 | New York City |

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2020 Political Billboards Have Begun

Nicole Randall | August 19th, 2019

Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. According to data published by Advertising Analytics, about two-thirds of the presidential ad spending

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