Out-of-Home and Brand Safety in the COVID-19 Era

OAAA | June 24th, 2020

On June 16, Anna Bager, President and CEO of the Out of Home Advertising Association of America (OAAA) sat down with Scott Wells, CEO of Clear Channel Outdoor Americas (CCOA) for an engaging and oftentimes surprising

OOH Industry Salutes Marine, Marathoner Don Avjean

OAAA | June 23rd, 2020

The out of home media industry honored Don Avjean for nearly a half-century of innovation and effective advocacy. Avjean, whose career started in 1973, plans to retire from OUTFRONT Media at the end of July. Avjean

Cannabis Update: What’s Up With This Growth Category?

OAAA | June 17th, 2020

Expect three “more” trends: more legal cannabis, more demand for cannabis advertising, and more debate. Here are highlights of OAAA’s June 17 webinar: Revenue-hungry state and local governments are collecting millions in taxes and fees. Cannabis

Tennessee Approves Revised Law for Billboards

OAAA | June 11th, 2020

Tennessee’s General Assembly has passed legislation intended to remedy a pending constitutional challenge to the State’s billboard control act. The bill goes to Governor Bill Lee. The Tennessee House voted unanimously to approve the legislation on

We Are Part of the Solution

OAAA | June 5th, 2020

By Steve Richards DENVER — Listen to Colorado’s governor (Jared Polis) say those words “outdoor advertising.” The governor — like his colleagues in California, Connecticut, Indiana and elsewhere — publicly thanked the Colorado Outdoor Advertising Association

Congress Improves Paycheck Protection

OAAA | June 4th, 2020

The US Senate approved legislation to improve the Paycheck Protection Program, sending the bill to the President for signature. Senate action came June 3; the House voted 471-1 on May 28 to revise the Paycheck Protection

House Highway Bill: What Impacts Out of Home?

OAAA | June 3rd, 2020

House Democrats unveiled their infrastructure bill June 3. Here’s what it means for out of home media: Billboard regulations (Highway Beautification Act of 1965) would remain in place. Federal law requires that billboard owners and landowners

FOARE to Award 10 Scholarships to Students with Connections to Out of Home Industry; Deadline for Application is June 30

OAAA | May 26th, 2020

The Foundation for Outdoor Advertising Research and Education (FOARE) will award ten scholarships for the 2020-2021 academic year in the amount of $5,000 each to students with connections to the OOH industry. The FOARE Board has

Making the Case for OOH: 2020 Local Case Study Award Winners

OAAA | May 26th, 2020

Case studies are powerful testimonials and the OAAA case study library contains over 600 examples of how OOH is creating results in markets across the US. The fifth annual OAAA/Geopath Local Case Study Contest produced a record 64

Across the Desk: Marc Fenty

OAAA | May 26th, 2020

What excites you about OOH right now? The Big Comeback. We are living through some unprecedented times but thanks to data its building up to a revitalization and opportunity for our industry and our jobs at