OAAA leadership on association news and industry insights for the out of home (OOH) professional

The Moment of OOH Realization: ‘Ah Ha!’

Stephen Freitas | June 19th, 2017

During the co-chairs opening remarks at the 2017 OAAA\Geopath National Convention + Expo, Kevin Gleason and David Krupp each discussed their “ah-ha moment” — when they first recognized the enormous power and potential of the OOH...

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Making OOH Advertising a Core Media Buy

Nancy Fletcher | June 8th, 2017

OAAA Chairman Sean Reilly and OAAA President & CEO Nancy Fletcher Present the US OOH Industry Positioning Story to the 58th FEPE Congress Stockholm, Sweden Nancy Fletcher Let me begin by reporting that the US OOH...

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State of the OOH Industry: Embrace the Target

Nancy Fletcher | May 16th, 2017

Advances in industry storytelling, creative impact, customer experience, and industry stewardship. It’s hard for me to believe, but this is the 25th year I’ve had the privilege to report on the State of the OOH Industry....

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A Burst of New Research Proves the Power of OOH

Nancy Fletcher | May 1st, 2017

My Turn A burst of new research proves the power of OOH to deliver value in a media landscape tilted to digital (desktop and mobile). In 2016, mobile overtook desktop spending, and for the first time, digital...

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The OOH Creative Testing Tool 2.0 is Live

Nicole Hayes | April 24th, 2017

The OOH Creative Testing Tool, launched in May 2013, is one of the most popular resources available to OAAA members. Now, nearing its four-year anniversary, the tool has been accessed more than 30,000 times. To celebrate,...

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How Far We’ve Come in the Last 25 Years

Nancy Fletcher | April 20th, 2017

Over the Easter holiday weekend, I enjoyed a pleasant Twitter exchange with Douglas Watts, strategic communications consultant and president of Urban Media Group. As you will see in the tweets below, I thanked him for his...

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OOH in a Self-Driving America

Paul Cook | April 18th, 2017

Fully automated vehicles (AVs) are the future of transportation and mobility in America and will be a disruptive force across the economy. A new report explores the trend toward automated driving. How long will it take?...

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2017 CPM Media Inflation Projections

Steve Nicklin | March 27th, 2017

MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good...

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Lights… Action! Billboards Showcase Environmental Progress

Ken Klein | March 20th, 2017

SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights.  Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company...

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