Celebrating the Winter Olympics with OOH

Nicole Randall | February 9th, 2018

The 2018 Winter Olympics begin this week in Pyeongchang, South Korea. Official sponsors are using OOH to celebrate and support the games and all 244 American athletes participating. The OOH industry is also joining in the fun by

My Turn: What’s On Tap from OAAA for OOH

Nancy Fletcher | February 5th, 2018

Some say the year actually begins after the Super Bowl. No matter when your calendar starts, there’s plenty on tap from OAAA for the OOH industry. Get out your day-planner, as I highlight a robust list

Movie-Award Season Spotlights OOH’s Connection to Communities

Nicole Randall | January 29th, 2018

From Sacramento, CA, to small-town Sylva, NC, out of home (OOH) public service messages showcase the medium’s connection to communities. As Hollywood gears up for the Academy Award show on March 4, OOH displays generate buzz

Four Months to GO2018

Kym Frank | January 22nd, 2018

There has never been a more exciting time to be part of the out of home (OOH) advertising industry. With campaigns featuring amazing interactive technologies along with major advancements in targeting, profiling, and measurement capabilities, OOH

In 2017, OAAA was the Voice of a United Industry in Promoting OOH Education, Research

Myron Laible | January 17th, 2018

In 2017, OAAA was the voice of a united industry in promoting education and research initiatives critical to OOH. Providing Scholarships In 2017, the Foundation for Outdoor Advertising Research and Education (FOARE) selected 10 students to

In 2017, OAAA was the Voice of a United OOH Industry to Improve, Enhance Safety of Operations, Technologies.

Kerry Yoakum | January 16th, 2018

In 2017, OAAA was the voice of a united OOH Industry to improve and enhance safety of operations and technologies. Guiding Safety and Operations A voice for safety, OAAA represented the industry as the US Department

In 2017, OAAA was the Voice of a United Industry in Serving and Protecting Communities, Donating more than $500 Million in Media Space.

Nicole Randall | January 11th, 2018

In 2017, OAAA was the voice of a united industry in serving and protecting communities, donating more than $500 million in media space. Serving Communities OAAA continues to support Ad Council campaigns and inform members when

In 2017, OAAA was the Voice of a United Industry in Communicating the Power of OOH Across Multiple Audiences

Nicole Randall | January 10th, 2018

In 2017, OAAA was the voice of a united industry in communicating the power of OOH across multiple audiences. Communicating Externally Throughout the year, OAAA monitored more than 3,500 industry news stories; connected with more than

In 2017, OAAA was the Voice of a United Industry in its Service to Members.

Marci Werlinich | January 9th, 2018

In 2017, OAAA was the voice of a united industry in its service to members. Growing Membership OAAA members remain pleased with the association’s value and level of service, with 98 percent renewing membership in 2017.

In 2017, OAAA was the Voice of a United Industry in Showcasing the Medium’s Capabilities with Compelling Research, Education

Stephen Freitas | January 5th, 2018

Speaking on Behalf of the Industry OAAA was on the road again in 2017, presenting to 75 planning agency groups in 16 markets. Since the roadshow program began in 2013, OAAA has visited agencies in the