OAAA leadership on association news and industry insights for the out of home (OOH) professional

Help for Small Business: Have You Applied?

OAAA | March 28th, 2020

The stimulus package approved by Congress and signed by President Trump March 27 includes grants and loans for small and mid-sized businesses. Summary Payroll-relief loans of up to $10 million or 250 percent of average monthly

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In Virus Crisis, OOH Continues to Serve Safety

OAAA | March 27th, 2020

The pandemic means other news gets less attention… such as six inmates escaping from the Yakima County (WA) Jail. “Because of the coronavirus, the escape was not getting as much media attention as they (the authorities)

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OOH in a Global Pandemic

OAAA | March 27th, 2020

With the spread of novel coronavirus (COVID-19) across the world in a matter of weeks, citizens across the globe are doing what they can to care for the sick and prevent further spread. The out of

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‘We Deliver:’ OOH Communicates Critical Messages

OAAA | March 26th, 2020

A new adjective in advertising: “contactless.” Advertisers are relying on out of home (OOH) media to communicate to consumers in the context of coronavirus. Sarpino’s pizza delivery is curbside, contactless, and free, says its billboard ad. Most

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New York State Says Out of Home Media is Essential

OAAA | March 25th, 2020

New York State, which has issued a strict stay-at-home order, says a major out of home company operating in the state is considered as an “essential business.” A growing number of states and localities have issued

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OOH Industry Challenge: Finding N95 Respirator Masks

Anna Bager | March 22nd, 2020

  DDI Media in St. Louis found N95 masks in supply bins. The company quickly plans to donate these respirator masks for local health-care workers. Further, the company’s sales force is asking customers to look for

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