As Global Ad Market Is Set for Strongest Growth in 6 Years, OOH is the Only Traditional Medium to Keep Growing

Nancy Fletcher | August 24th, 2016

The MAGNA forecast released in mid-June projects that global ad spend will increase 5.4 percent in 2016. This will be the strongest rise in six years, and the US market should grow even higher at a

Putting Privacy and OOH in Perspective

Nancy Fletcher | August 2nd, 2016

Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps consumers get information matching their interests and helps advertisers to target messages. The OOH industry also respects privacy. OAAA

Call for Case Studies: Don’t Let the Summer Pass You By

Erica Glotfelty | July 26th, 2016

Did you know OAAA offers an online library of more than 400 OOH case studies? Collected from entries to the OAAA Media Plan Awards program over the years, these case studies are organized by category brand,

Australian Research Builds The Case: Digital Billboards Not Distracting

Ken Klein | July 6th, 2016

Eye-tracking research in Australia validates US research that shows digital billboards are not distracting to drivers. The OOH industry in Australia (Outdoor Media Association, OMA, based in Sydney) has translated this new research into an easy-to-understand

FBI Activated Digital Billboards in “Most Wanted” Fugitive Case; US Marshals Report Success in Iowa

Ken Klein | June 29th, 2016

The FBI added a murder suspect to its Ten Most Wanted list on June 28, and immediately activated digital billboards in eight states. The suspect, Shanika S. Minor, was captured on July 1 in North Carolina.

Global OOH Will Do Beautiful Things

Nancy Fletcher | June 8th, 2016

“Tomorrow we will do beautiful things,” said Antoni Gaudi, the passionate Spanish architect of Sagrada Familia and other Catalan Modernism masterpieces. I found inspiration in this quote by Gaudi, which I spotted on a postcard as

A Look Ahead to the Second Half of 2016

Nancy Fletcher | June 6th, 2016

It’s hard to believe summer is already here and 2016 is nearly half over. This year has again started successfully for OOH, with Q1 rounding out the 24th consecutive quarter of revenue growth. Morale was

Walk the Social Media Walk

Nicole Randall | May 30th, 2016

Whether you want to sell products, gain followers, or influence your peers, your audience has to know who you are. Your ability to prove your worth, your company’s worth, and your industry’s worth comes from authority; and

How to Prevent Hacking of Digital Billboards

Bill Ripp | May 17th, 2016

The recent hacking of two digital billboards in Alabama reminds us of these important points: Digital billboards – like the rest of the world linked to the internet – are vulnerable to attack We must secure

Relocating Billboards: A Practical Cost Saving Approach to Condemnation

Myron Laible | May 16th, 2016

This article is based on Arizona DOT’s presentation at the National Alliance of Highway Beautification Agencies meeting in Orlando May 3, 2016. ORLANDO, FL – Road construction is sensitive to two common problems: delays and diverting