OAAA leadership on association news and industry insights for the out of home (OOH) professional

Across the Desk: Christina Radigan

OAAA | April 27th, 2020

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our debut of the series,

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A Tribute to Rick Del Mastro

OAAA | April 27th, 2020

Industry leader, OAAA Board member, and celebrated New Yorker, Rick Del Mastro, passed away earlier this month after an intense fight with COVID-19. “Rick loved this industry, our trade association, and his colleagues,” said Anna Bager.

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Using PSA to Demonstrate OOH Capabilities

OAAA | April 27th, 2020

Public-health leaders and elected officials nationwide have thanked you and out of home media colleagues for communicating with the public. Indiana Governor Eric Holcomb said the out of home media campaign with health messages in 19

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The Latest on Stimulus Help

OAAA | April 16th, 2020

The popular “Paycheck Protection Program” (PPP) hit its authorized limit ($349 billion). Pressure is building for Congress to replenish this fund to help small businesses; OAAA is pushing Congress to extend the program. Consider State/Local Assistance

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An Inside Look: Feds Approve OOH Small-Business Stimulus

OAAA | April 10th, 2020

(OAAA is following member companies through the small-business loan process — “Payroll Protection Program” — to help explain this stimulus benefit. In this update, five out of home media companies share experiences, good and bad. Banks

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