OAAA leadership on association news and industry insights for the out of home (OOH) professional

2016 OAAA Legislative Report

Ken Klein | January 4th, 2017

In 2016, OAAA defended the industry’s interests in court, managed leadership transitions in Congress, and created new tools for advocates. Real. Powerful. Advocacy. In a significant victory for digital billboards, a federal appeals court rejected Scenic...

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2016 OAAA Annual Report: Real. Powerful. Results.

Nancy Fletcher | January 3rd, 2017

Good trade associations provide advocacy, networking, education, and a common voice. But what really counts is results: demonstrable, bottom-line victories. Together, this year we won in court, we positioned the industry for continued progress amidst a...

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OOH Forecast for Continued Growth in 2017

Steve Nicklin | December 30th, 2016

OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near...

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Find Your Local Audience With MORE

Scott Fiaschetti | December 19th, 2016

With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and...

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Positioning OOH for Continued Growth and Prosperity

Nancy Fletcher | November 7th, 2016

Amidst rocketing change, how do we position OOH for continued growth and prosperity? We come together to create a bold, new five-year vision for the medium that positions OOH advertising as a core media buy, right...

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Autonomous Cars – Get Your Game Face on for Change

Myron Laible | October 20th, 2016

We are bombarded daily by predictions about lifestyle changes fueled by cultural shifts, demographic patterns, and emerging technologies. Speculation about and preparing for autonomous vehicles is one of these changes that has the potential to greatly...

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Nancy Fletcher’s 25-Year Perspective

Nancy Fletcher | October 3rd, 2016

Real Progress . . . The Best is Yet to Come Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota...

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Understand How ROI Models Interpret OOH Contributions

Stephen Freitas | September 22nd, 2016

At the beginning of this year, OAAA conducted surveys and interviews with hundreds of members. We wanted to gage the collective viewpoint of stakeholders on the greatest opportunities and threats facing the OOH industry. A recurring...

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