The ‘Instagrammable’ OOH Ad

Q Chaghtai | April 15th, 2019

Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be shared

Vital Marketing Research to be Unveiled at #OOH2019

Stephen Freitas | April 8th, 2019

Proving the value and effectiveness of media investments is important to agencies and the brands they serve. That’s why OAAA invests heavily in original marketing research every year. This year several new research reports will be

OOH, Search Boost US Ad Market

OAAA | April 8th, 2019

Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion. The best performers

A Quarter of Top OOH Spenders are Major Tech Brands

Steve Nicklin | April 8th, 2019

OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium,

My Turn: New Research Puts OOH Media Under a Microscope

Nancy Fletcher | April 1st, 2019

EVENT DETAILS On May 21, Rishad Tobaccowala speaks at the 2019 OAAA/Geopath OOH Media Conference + Expo at the Aria Resort in Las Vegas. He will offer his analysis of a report based on personal interviews

McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM

Nicole Randall | March 25th, 2019

McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the

OOH Working to Combat US Opioid Epidemic

Nicole Randall | March 18th, 2019

Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread

Programmatic Will Be a Hot Topic at #OOH2019

Stephen Freitas | March 18th, 2019

Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is

Athletes to Fans: ‘Thank You’ via Billboards

Nicole Randall | March 18th, 2019

Just introduced as an Oakland Raider, former Steeler wide receiver Antonio Brown has parting words for fans in Pittsburgh: “Thank you.” Brown’s good-bye gesture – after nine seasons and 74 touchdowns in Pittsburgh – is the

Universal Studios to Receive OBIE Hall of Fame Award

Will Collier | March 11th, 2019

Universal Studios, which includes Universal Studios Hollywood, Universal Orlando Resort, and the Universal Pictures Group, has been chosen by the OOH advertising industry and OAAA to receive the 2019 OBIE Hall of Fame Award. Established in