OAAA leadership on association news and industry insights for the out of home (OOH) professional

Off-Year Election:  What Does It Mean for OOH?

Ken Klein | November 13th, 2017

The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White

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Industry Wins Court Battle… But What Else Do I Get?

Nancy Fletcher | November 6th, 2017

Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to

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DOOH on Display at Digital Signage Week

Stephen Freitas | November 6th, 2017

Digital Signage Week has grown in prominence to become a premier annual event held each October in New York. OAAA was there last week to participate in the many sessions and social functions celebrating the growing

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Digital Billboards: The Industry Was a Step Ahead

Kerry Yoakum | October 30th, 2017

(Kerry Yoakum, an attorney at OAAA, takes a look at Scenic America’s lawsuit against digital billboards from a unique perspective:  as a former state regulator.  Yoakum recalls the introduction of digital technology into the marketplace and

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OAAA’s Take on Advertising Week 2017

Alli Collier | September 29th, 2017

Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in

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OOH Events at 2017 Advertising Week

Stephen Freitas | September 18th, 2017

This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of

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Hurricane Response Shows Speed and Reach of Out of Home Media

Nancy Fletcher | September 14th, 2017

Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened

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What’s Next? Big Things Happening in OOH

Nancy Fletcher | September 5th, 2017

OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. OAAA continues to take the OOH story directly to ad agencies and planners.  OAAA’s Steve Nicklin will visit agencies

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OOH Outperforms Traditional Media Across the Globe

Steve Nicklin | August 14th, 2017

“Thanks to favorable lifestyle evolutions, innovation and investment from media owners and public authorities, global OOH has been the only ‘traditional’ media category to show consistent growth in the last ten years, while TV and radio

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Donation Appeal for Photo Ark

Nancy Fletcher | August 2nd, 2017

This summer, millions of people will see National Geographic Photo Ark images on OOH advertising displays, thanks to broad industry support. Please join OAAA in also supporting Photo Ark and its important mission by making a

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