OAAA leadership on association news and industry insights for the out of home (OOH) professional

Lights… Action! Billboards Showcase Environmental Progress

Ken Klein | March 20th, 2017

SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights.  Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company

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What OOH Media Company Principals Are Saying

Nancy Fletcher | March 6th, 2017

<< Back to the March 6, 2017, Outlook Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more

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Smartphone Usage Patterns Inform OOH Opportunities

Steve Nicklin | February 21st, 2017

As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead of eroding audiences as it does with most traditional media, mobile is used most heavily in

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OAAA Now Offering ‘ Tech Ed’

Ian Dallimore | February 10th, 2017

Last year, the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process – from planning and buying

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Look Out: An Amazing Year is Ahead

Nancy Fletcher | February 6th, 2017

After the swearing-in and inaugural events in Washington, DC, I just returned from the road. As we launch a new year with a new Congress and a new President, OAAA members want to know what’s next.

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Members of Congress Who Control Billboards

Ken Klein | January 24th, 2017

Congress put 15 newcomers on the House committee that oversees billboard issues. Where do members of Congress form views about land use, signage, job creation, or property rights? Many members of Congress — not all —

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2016 FOARE Report

Myron Laible | January 11th, 2017

The Foundation for Outdoor Advertising Research and Education (FOARE) continues a long-standing commitment to foster real research and education on issues critical to OOH. Real. Powerful. Education. FOARE launched a new scholarship endowment program in 2016,

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2016 OAAA Communications & Public Service Reports

Nicole Randall | January 9th, 2017

COMMUNICATIONS REPORT OAAA used all communication platforms at the association’s disposal in 2016, informing, educating, and promoting the power of OOH to the press, advertising community, and general public. Real. Powerful. Communications. Throughout the year, OAAA

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