OAAA leadership on association news and industry insights for the out of home (OOH) professional

Keeping up with Legal Cannabis: What’s the Latest

Ken Klein | December 17th, 2018

As more states legalize cannabis, regulators are scrambling to figure out rules for advertising.As more states legalize cannabis, regulators are scrambling to figure out rules for advertising. (Note: federal law considers marijuana a Schedule I controlled

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Get Local with ‘Get Out of Home’

Nicole Randall | December 17th, 2018

In the last quarter of 2018, the industry has seen a lot of buzz around OOH’s flexibility, esteem, and cool-factor. Tech brands, start-ups, and other major advertisers have demonstrated the medium’s value in the last few

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Education, Insights at Annual OOH:NOW Conference

Steve Nicklin | December 10th, 2018

The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered

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50-Year Milestones: What is Means to the OOH Industry

Nancy Fletcher | December 3rd, 2018

Another out of home (OOH) startup celebrates a major milestone this week. On December 6, FORMETCO marks its 50th year; I’ll be in Georgia at the company’s anniversary celebration, applauding with 400 others. FORMETCO’s milestone –

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Thanksgiving… From Chico, CA

Nancy Fletcher | November 21st, 2018

Chances are you’ve never met this guy, Tyler Burrows. Looking at us from his ladder, Tyler reveals much about the OOH industry… especially at Thanksgiving. Tyler, like other employees at Stott Outdoor Advertising based in Chico, CA,

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Myron Laible Honored as OOH ‘Expert & Friend’

Ken Klein | November 19th, 2018

The OOH industry honored Myron Laible as an expert and friend who helped guide two generations through complex regulations. The leadership of the OOH industry met in New York City on November 13; it was Myron

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Longtime OAAA Problem-Solver Myron Laible to Retire

Ken Klein | November 12th, 2018

Myron Laible is retiring after more than 33 years at the Outdoor Advertising Association of America (OAAA). “Myron knows more about billboard regulation and has resolved more problems for more OAAA members over more years than

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