OOH Displays, Cheers Winter Olympics

February 26th, 2018 | by Nicole Randall

In 2017, OAAA was the Voice of a United OOH Industry to Improve, Enhance Safety of Operations, Technologies.

January 16th, 2018 | by Kerry Yoakum

In 2017, OAAA was the voice of a united OOH Industry to improve and enhance safety of operations and technologies.

FBI, OOH Industry Celebrate 10-Year Partnership

November 20th, 2017 | by Ken Klein

A brainstorming idea 10 years ago from an FBI Citizens Academy – to put fugitives’ faces on digital billboards —

2016 OAAA Legislative Report

January 4th, 2017 | by Ken Klein

In 2016, OAAA defended the industry’s interests in court, managed leadership transitions in Congress, and created new tools for advocates.

Political Advertising: A Big OOH Opportunity

September 21st, 2016 | by Ken Klein

In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder

Australian Research Builds The Case: Digital Billboards Not Distracting

July 6th, 2016 | by Ken Klein

Eye-tracking research in Australia validates US research that shows digital billboards are not distracting to drivers. The OOH industry in

How to Prevent Hacking of Digital Billboards

May 17th, 2016 | by Bill Ripp

The recent hacking of two digital billboards in Alabama reminds us of these important points: Digital billboards – like the

Top Regulatory Focus: Digital Billboard Permits

March 7th, 2016 | by Nancy Fletcher

The latest OAAA membership survey says the top goal/ challenge on the real-estate side of the business is obtaining permits