Online Services Drive Awareness, Business with OOH
August 19th, 2019 | by Nicole Randall
“Using mobile in conjunction with OOH is gold,” according to Sruti Dhulipala, senior strategist at global creative shop Stink Studios.
OAAA leadership on association news and industry insights for the out of home (OOH) professional
Browsing the "mobile" Tag
McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM
March 25th, 2019 | by Nicole Randall
McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app
The New Tech Locator: User-Friendly, Informative
August 13th, 2018 | by Stephen Freitas
Access to rich data sources have and continue to transform the out of home (OOH) industry. Data allows OOH companies
2017 CPM Media Inflation Projections
March 27th, 2017 | by Steve Nicklin
MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the
Smartphone Usage Patterns Inform OOH Opportunities
February 21st, 2017 | by Steve Nicklin
As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead
Global OOH Will Do Beautiful Things
June 8th, 2016 | by Nancy Fletcher
“Tomorrow we will do beautiful things,” said Antoni Gaudi, the passionate Spanish architect of Sagrada Familia and other Catalan Modernism
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