McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM
March 25th, 2019 | by Nicole Randall
McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app
OAAA leadership on association news and industry insights for the out of home (OOH) professional
Browsing the "mobile" Tag
The New Tech Locator: User-Friendly, Informative
August 13th, 2018 | by Stephen Freitas
Access to rich data sources have and continue to transform the out of home (OOH) industry. Data allows OOH companies
2017 CPM Media Inflation Projections
March 27th, 2017 | by Steve Nicklin
MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the
Smartphone Usage Patterns Inform OOH Opportunities
February 21st, 2017 | by Steve Nicklin
As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead
Global OOH Will Do Beautiful Things
June 8th, 2016 | by Nancy Fletcher
“Tomorrow we will do beautiful things,” said Antoni Gaudi, the passionate Spanish architect of Sagrada Familia and other Catalan Modernism
-
Recent Posts
-
2019 ANA Media Conference: It’s All About the Consumer
April 15th | by
-
The ‘Instagrammable’ OOH Ad
April 15th | by
-
Vital Marketing Research to be Unveiled at #OOH2019
April 8th | by
-
OOH, Search Boost US Ad Market
April 8th | by
-
A Quarter of Top OOH Spenders are Major Tech Brands
April 8th | by
-
© 2016 Outdoor Advertising Association of America, Inc. All Rights Reserved. Website designed & developed by Ironistic
Back to Top ↑