The Virality of Positive OOH

October 7th, 2019 | by Nicole Randall

OOH Supports Sustainability Efforts Globally

September 23rd, 2019 | by Nicole Randall

Greta Thunberg, the 16-year-old Swedish climate activist and Nobel Peace Prize nominee, sailed into New York Harbor August 28 and

How a Statewide Anti-Opioid OOH Campaign Got People to ‘Start Talking’

October 31st, 2018 | by Ken Klein

I was in Ohio last week for a university advisory board.  While there, I met Ohio Public Safety Director John

‘Vote to Count’ Campaign Seeks to Drive More Americans to the Polls

September 13th, 2016 | by Stephen Freitas

As election season kicks into high gear, OAAA and its members last week launched a national OOH public service advertising

How a Community, Industry Came Together During the #LAFlood

August 31st, 2016 | by Ian Dallimore

Imagine purchasing a home. Do you buy flood insurance or do you not? If the mortgage company doesn’t require it,

OOH Industry Rallies to Support Flood Relief Efforts in Louisiana

August 26th, 2016 | by Nancy Fletcher

When tragedy occurs, unity follows. If ever I’ve seen an example of this in the OOH industry, it is now.

OOH Campaign Helps “Find Your Park”

August 25th, 2016 | by Ken Klein

American’s long birthday party for its National Parks ends today, August 25. A sophisticated multi-media campaign celebrated the centennial of

FBI Activated Digital Billboards in “Most Wanted” Fugitive Case; US Marshals Report Success in Iowa

June 29th, 2016 | by Ken Klein

The FBI added a murder suspect to its Ten Most Wanted list on June 28, and immediately activated digital billboards

Global OOH Will Do Beautiful Things

June 8th, 2016 | by Nancy Fletcher

“Tomorrow we will do beautiful things,” said Antoni Gaudi, the passionate Spanish architect of Sagrada Familia and other Catalan Modernism

A Look Ahead to the Second Half of 2016

June 6th, 2016 | by Nancy Fletcher

  It’s hard to believe summer is already here and 2016 is nearly half over. This year has again started