Published on February 23rd, 2022 | by OAAA0
The Power of OOH Creative: Captivating Celebrations of Black History Month
Some of the biggest names in out of home (OOH) advertising rolled up their sleeves to celebrate Black History Month, and the result was creatively designed to honor, educate, and inspire.
OUTFRONT partnered with 100 Black Men of America, Inc. to build the “I’m Next” campaign, which celebrates and supports Black youth and Black mentorship across the US. A series of billboards featuring young adults and their career aspirations towered over some of the country’s biggest cities, including Chicago, Miami, and Los Angeles.
While OUTFRONT turned to the future, Lamar Advertising showcased the past with the “Heroes in History” campaign. Lamar used its network of digital billboards to honor nine African Americans who broke barriers and changed history, including George Washington Carver, Langston Hughes, and Toni Morrison.
Intersection also turned to the past with a geo-targeted campaign that featured Black historical markers in significant locations around New York City, along with vintage photos of Black New Yorkers.
Clear Channel Outdoor’s digital creative focused on fostering good health and wellness within and beyond the Black Community. As part of the theme, some of the creative celebrated the role historically Black colleges and universities (HBCU) played in educating many of the country’s Black doctors and healthcare providers.
In conjunction with several partners, OAAA is working on pioneering a stronger emphasis on diversity, equity, and inclusivity across the OOH industry, and we’re thrilled to see such a variety of campaign creativity.